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Southwest Airlines: Garage Band

 TV   USA    May 01, 2015 08:57 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F85d6e_0001.png&width=200A group of old high school buddies are getting their garage band back together thanks to Southwest Airlines for connecting the guys to what's important in their lives music. These dudes may be middle-aged, corduroy-wearing, latte-sipping dads, but they’ve still got their epic rock star moves. And they still sound as good as they used to. Or, they think they still sound as good as they used to.Agency: GSD&M

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Organ Donor Foundation: Get Me To 21

 TV   SOUTH AFRICA    May 01, 2015 08:52 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F54b81_0001.png&width=200South Africa has one of the worst Organ Donation rates in the world, with less than 0.3% of the population registered as donors. There are currently 4300 patients on the waiting list. Lowe Cape Town created a campaign that would get the public to engage emotionally with the survival of a single patient. Our campaign "Get Me To 21," revolved around Jenna Lowe, a 19-year-old awaiting a lung transplant. She invited the whole country to her 21st Birthday Party to come to the party you had to register as an Organ Donor.

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Three Ireland: The Loneliest Whale

 TV   IRELAND    May 01, 2015 08:49 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/791e7_0002.png&width=200This ad from Boys & Girls, Dublin tells the story of a real creature called Loneliest Whale. This whale sings at 52 Hertz, a frequency that no other whale can hear.Our ad follows one man’s quest to communicate with this creature.The ad explores the human need to communicate that is in all of us.

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Tourism Authority of Thailand: Muay Thai Hotel

 TV   THAILAND    April 30, 2015 21:23 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fb95fa_0004.png&width=200Muay Thai was facing image crisis. For Thai People, Muay Thai is a beautiful and noble sport with long history. But for visitors of Thailand, Muay Thai became cheap entertainment and gambling destination. To right their perception, travelers needed to spend enough time with the real, authentic Muay Thai. Let them fight for a free night in Thailand. Welcome to Muay Thai Hotel, the only hotel where you can pay for your stay with Muay Thai practice. Tourism Authority of Thailand set up the new hotel in the center of Bangkok, where our guests can use Muay Thai practice as a new currency. Every punch, every kick, were counted by activity-tracking devices that were given to every guests. By achieving 3,000 calories a day, our guests get 1 free night. And the more they practice, the more they know about real Muay Thai.

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InTouch: Most Terrible Fatal Car Crash Ever

 INTERACTIVE   RUSSIA    April 30, 2015 18:21 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fe9247_0001.png&width=200Speeding is one of the main causes of traffic accidents. Every year in Russia, around 200 thousand people are injured or killed. The INTOUCH Insurance company, which stands for responsible driving, wanted to convey the dreadful consequences of speeding to drivers. Some of the most viewed videos on the Internet among Russian users are crash videos captured on dash cams, which are popular across our country. BBDO Russia decided to use the format of such videos as a channel of communication. BBDO figured that inserting frames from the alternative footage into the primary one at given intervals would cause the viewer watching the timeline thumbnails to see the animation from the alternative footage instead of the primary one. Fast forward the YouTube and the accident happens.

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Volkswagen: Reduce Speed Dial

 INTERACTIVE   NEW ZEALAND    April 30, 2015 10:39 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/82156.png&width=200Dangerous decisions on the road occur due to momentary lapses in judgment. Our rational, responsible selves take a backseat to the irrational person racing to a meeting, or overtaking a frustratingly slow driver. The Volkswagen Reduce Speed Dial experiment aimed to disrupt behaviour at this critical moment.

In a controlled experiment conducted by Colenso and FINCH four families were supplied with Volkswagen Golfs. Unbeknown to the parents, we created a replacement panel for the speedo.

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Lipton Iced Tea: Reveal

 TV   GREECE    April 30, 2015 09:27 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fc24e9_0000.png&width=200Lipton Ice TEA got a fresh new look, and Socialab Greece wanted to communicate the new packaging to the public in an engaging way. In order to show consumers that we updated our image but keeping within the brand's core values,

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Hallmark: Put Your Heart To Paper

 TV   USA    April 30, 2015 09:23 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fa8f99_0000.png&width=200Hallmark via Leo Burnett Chicago embarked on a social experiment asking people to talk about their moms on camera and describe their feelings beyond the typical expressions of "I love you" and "thank you." They found that by removing those go-to phrases, the emotion behind the love for their mothers was revealed and they were better prepared to put their heart to paper on Mother's Day.

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LG: The Science Behind Goat Videos

 TV & PRINT   SWEDEN    April 30, 2015 09:16 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/83c10_0003.png&width=200While LG Electronics Smart TV's are getting more and more advanced, the entertainment we watch is getting more silly, simple and hilarious. LG Electronics and M&C Saatchi Stockholm puts the "rocket science" and funny TV behavior back to back in four amusing online films.

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McDonald's: Typical McDrive

 TV   PORTUGAL    April 30, 2015 09:11 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/d9ab4.png&width=200TBWA Lisbon spot for McDonald's

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Maya Mate: Waiting Room

 TV   GERMANY    April 30, 2015 09:03 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F8a4cf_0001.png&width=200Bored? Tired? Or in need of a wake up call? Then you probably need Maya Mate. This allnatural mate-tea energy-drink will boost your energy levels back to where they belong. And maybe even a little further. It's not just quirky, colorful and yummy, it's a little Latin American loco, too. Just like those famous Mayans, who aren't very good at predicting the end of the world at all, really. So, M&C Saatchi Berlin set about exploring how their wonders actually refresh us lucky survivors in an everyday world.

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Carmel Wine: Foodography

 AMBIENT TV   ISRAEL    April 30, 2015 08:58 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Ff29f7.png&width=200Carmel is one of the largest and oldest wineries in the country.
But the brand had lost some of its luster and needed to connect with a new generation of consumers: foodies. Youngsters who experience food through the lens of a smartphone.But how do you create an entirely new and exciting food experience for foodies who believe they've already seen it all?
The BBR Saatchi & Saatchi Tel Aviv's answer: FOODOGRAPHY

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Noble Development: Define The Difference

 AMBIENT TV   THAILAND    April 30, 2015 08:54 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2015%2FApr%2Ftn_70351_CHOCOLATE+HIGH-RISE.jpg&width=200Noble Development is a leading property developer in Thailand, well-known for its unique take on architecture. These gift sets represent Noble's uncompromising approach in consistently applying its "be different”'design philosophy over 20 projects and 25 years. Each of the 8 gift set designs were inspired by one of Noble's condominiums.Agency Ogilvy & Mather Bangkok

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Samsung : eMotion Project

 INTERACTIVE   ITALY    April 30, 2015 08:49 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fa7813_0000.png&width=200The aim of eMotion Project is to help hospitalized children to face recovery in a whole new way, bringing the light-heartedness typical of childhood back into their lives. With the collaboration of Samsung Italia, the potential of Samsung Gear VR has been put at the disposal of the pediatric department of Santa Maria Goretti hospital in Latina, to offer little patients an unforgettable visit to "Movieland", near Lake Garda. The experience proved to be a valuable way of providing genuine emotional support, turning around not only the mood of the little patients, but also their whole approach to recovery.Agency Leo Burnett Milan

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AMI Autoglass Insurance: Gravelling Season

 RADIO   CANADA    April 30, 2015 08:46 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Fimages%2Fradioshot.jpg&width=200Radio spot from Trigger Canada for AMI Autoglass Insurance

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Rexona : Pasimple Moves

 AMBIENT TV   PHILIPPINES    April 30, 2015 08:42 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F542c9_0000.png&width=200Rexona took an authentic teen coping behavior–doing subtle moves to check underarms in a non-obvious, unembarassing way–and transformed this into a cool, fun and music-driven teen trend.Agency: Lowe/Open, Philippines

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Urban Remedy Detox: Springfield

 PRINT   BRASIL    April 30, 2015 08:34 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http://www.bestadsontv.com/files/print/2015/Apr/tn_70406_Springfield_RemedioUrbano_ENG_60x40.jpg&width=200From Y&R Sao Paulo a print campaign for Urban Remedy

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Freud Collection: Mother

 PRINT   BRASIL    April 30, 2015 08:29 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2015%2FApr%2Ftn_70403_Mother_AF_Freud_ENG_40x602.jpg&width=200An all-type campaign from Y&R Sao Paulo for Penguin Books, selling the publisher's Freud Collection.

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Save The Children: Black & White Dress

 PRINT   BRASIL    April 30, 2015 08:23 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2015%2FApr%2Ftn_70380_B%26WDress.jpg&width=200Save the children launches international campaign against child labour in the fashion industry.The top model Carol Ribeiro is one of the stars of the Save the children worldwide campaign against child labour in the fashion industry.
The photos were inspired by the glamorous editorials created for the big brands, but when you look closely, you can see a child imprisoned inside the photos.
Carol was photographed by Jacques Dequeke, but also photographers such as Henrique Gendre, Gil Inoue, Jairo Goldflus e Daniel Klajmic, whose names are frequently associated with the front covers of fashion magazines took part in the campaign.

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Entel: 26 Times A Mother

 TV   PERU    April 30, 2015 08:12 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F2bd36_0000.png&width=200The best mom of the world is Peruvian.Margarita Cusihuaman, was awarded with the prestigious "Helmut Kutin award". This award is given to the best mom at the "S.O.S Children's Villages" all around the world. For mothers day Entel wanted to make a tribute to a woman that gave all her unconditional love to 26 adopted kids. Proving that theres nothing that mom love can't achieve.Agency: McCann Lima

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Honda Jazz: Magic Mobile Drive In

 INTEGRATED   AUSTRALIA    April 30, 2015 08:07 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fb4bb2_0003.png&width=200The Magic Mobile Drive-in was a mobile movie event, product demonstration and guerilla car showroom in one. Leo Burnett Melbourne scouted disused car parks and abandoned lots and then transported every element of a drive-in via Honda Jazz, letting us demonstrate unique 'magic seats' that can fit almost anything. People applied for tickets via a ballot system and once there, they could sample the Jazz up close an ambient installation that was effectively a car showroom (albeit free of car salesmen).

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Surf: Surf Labahan

 AMBIENT TV   PHILIPPINES    April 29, 2015 19:43 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/2b77c_0004.png&width=200Unilever constructed Surf Labahan, a filtration system that recycles grey water using debris left behind by typhoon Haiyan. Typhoon Haiyan destroyed entire communities in the central Philippine provinces of Samar and Leyte, and water supply in all affected areas was limited and sporadic.Surf Labahan generates approximately 153 liters of recycled water per day for laundry use, Agency: Lowe/Open , Philippines

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Advertising Agencies Association Of Brasil: Titanic

 OUTDOOR   BRASIL    April 29, 2015 19:39 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2015%2FApr%2Ftn_70386_Titanic.jpg&width=200Propeg Brasil delivers on behalf of the Advertising Agencies Association of Brasil

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Sherwin Williams: Apocalypse

 RADIO   USA    April 29, 2015 19:33 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Fimages%2Fradioshot.jpg&width=200Social media is full of people moaning about having to do the DIY at the weekend, and they have a point, it's the last thing anyone wants to do on their precious days off. Well Ronseal decided to motivate them to stop putting it off, because with their products you can get that DIY over and done with quickly. Letting you 'Reclaim Your Weekend' and do something a bit more interesting.Agency BJL Manchester

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Stihl: Let There Be Light

 PRINT   FRANCE    April 29, 2015 19:21 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2015%2FApr%2Ftn_70377_BARBECUE.jpg&width=200After the dark days of winter, your overgrown garden is often left cast in shadows, and reviving it can be a daunting challenge.That's the premise behind 'Let There Be Light', the campaign Altmann + Pacreau France created for Stihl, the world leader in garden and yard equipment. Three visuals use a touch of humour to highlight the plight owners face when tackling their unkempt gardens, and the rewards they can look forward to thanks to the brand's tools.

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Purina Pro Plan: Frisbee

 PRINT   PUERTO RICO    April 29, 2015 19:13 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2015%2FApr%2Ftn_70357_Purina_ProPlan_Frisbee.jpg&width=200With Purina Pro Plan nutrition plan your dog can achieve amazing things. Agency Oneighty, Puerto Rico

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Miyabi: Gyutoh

 PRINT   FRANCE    April 29, 2015 19:08 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2015%2FApr%2Ftn_70344_Miyabi_2015_Gyutoh.jpg&width=200After the success of the campaign "The Beauty of Sharpness," featuring an elegant product demonstration without showing any knives, Herezie uses finesse and simplicity to highlight the merits of Japanese Miyabi knives (owned by German brand Zwilling JA Henckels) with its new campaign: "Long Lasting Sharpness".This time, Herezie adopts a very different style, but one that equally finds its roots in Japanese culture.Inspired by the sleek style of famous designers such as Ikko Tanaka and Shigeo Fukuda, this new series of visuals highlights slices of salmon, watermelon and ham as thin as sheets of paper.The campaign features three knives of the 5000MCD Miyabi range, a true hallmark of quality and cutting: The Gyutoh for meat, Sujihiki for fish and Shotoh for fruits and vegetables.

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LG Electronics: Bedroom

 PRINT & POSTER   TUNISIA    April 29, 2015 19:02 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http://www.bestadsontv.com/files/print/2015/Apr/tn_70339_Print-LG-chambre-ado.jpg&width=20068% of couples arguments are about domestic tasks. Agency: JWT, Tunis

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Aria Skyr: The Messenger

 TV   UK    April 29, 2015 18:42 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F30ba5_0000.png&width=200Like many Icelandic stories, Orri Sigurdsson's is one of extraordinary strength. No-one knows the secret behind this small island's greatness, but we do know they've been eating skyr for over a thousand years. Arla Skyr. Icelandic yogurt, now in Britain. Agency: Wieden + Kennedy, London.

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Italian Trade Commission ; Made In Italy

 TV   CANADA    April 29, 2015 18:39 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F1a095_0000.png&width=200Just because it looks Italian, doesn’t mean it's Italian. Agency: Sid Lee, Toronto.

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Ram Trucks: Courage Is Already Inside

 TV   USA    April 29, 2015 18:30 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F87539_0000.png&width=200The Richards Group, Dallas has launched this spot for RAM Trucks telling women to break a stereo type because the "Courage Is Already Inside".

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Dove: Blind Beauty

 TV   SWEDEN    April 29, 2015 18:28 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fbd361_0000.png&width=200How do you know that you are beautiful if you can´t see your reflection in the mirror? Watch three blind Swedish women gives their view on beauty. The movie is a part of the global Dove campaign Choose Beautiful. Agency: Edelman Deportivo, Sweden.

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Mars Minis: Tennis

 TV   GERMANY    April 29, 2015 18:26 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F3397f_0000.png&width=200When our pets have been good we offer them little treats to show our affection. BBDO saw the link between this behavior and Mars Minis' positioning as "anytime treats." BBDO Dusseldorf took the opportunity to highlight this connection with a humorous spot called "Tennis" which shows Mars Minis really are "people treats."

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Powerball: Powerballoons

 OUTDOOR   AUSTRALIA    April 29, 2015 09:34 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2015%2FApr%2Ftn_70391_PowerballBoats.jpeg&width=200A print, outdoor and social campaign to remind Australians how winning Powerball could change their lives. Agency: GPY&R Brisbane

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Music Has No Enemies: Willie

 TV   USA    April 29, 2015 09:16 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/673e1_0000.png&width=200Two powerful spots from LatinWorks Austin for Music Has No Enemies, an organisation focused on creating meaningful music and film content for socially responsible companies and non-profit organisations around the world.

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Axe Black: The Decision

 TV   THAILAND    April 29, 2015 09:05 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/3edfb_0000.png&width=200"Axe Black: The Decision" is an online series of short films promoting an event called 'Axe Black Store: Men's Grooming Bar' where customers can go and change their grooming styles to an 'Understated' style with a help from stylists and barbers. Agency: CJ Worx Bangkok.

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Mitsubishi: Fire Hydrant

 PRINT   BRASIL    April 28, 2015 19:56 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2015%2FApr%2Ftn_70321_water+hydrant.png&width=200The all new Mitsubishi Outlander with rear-view camera. Agency: Africa, Sao Paulo.

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booking com: Farewell

 TV   NETHERLANDS    April 28, 2015 19:49 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F988c8_0000.png&width=200Global accommodation site Booking.com has revealed four new films as part of its recent integrated brand campaign 'Booking Right' via agency Wieden+Kennedy, Amsterdam. Celebrating the power of how a perfectly chosen accommodation can make anyone feel like a Booking Hero.

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Standard Bank:Moment In Time

 TV   SOUTH AFRICA    April 28, 2015 19:42 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fc94c6_0000.png&width=200Adrian De Sa Garces demonstrates his technical artistry in this new commercial for Standard Bank. Using a "bullet-time" technique to suspend action in time, the ad explores what a bank should be to its customers. The commercial was shot for agency TBWAHuntLascaris Johannesburg and edited by Kobus Loots of Upstairs Post.

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Volkswagen Jetta: Chameleon

 TV   INDIA    April 28, 2015 19:09 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F6422b_0001.png&width=200DDB Mudra West India has rolled out a new integrated campaign for the New Volkswagen. The objective of the campaign is to improve awareness and consideration for the New Jetta by heightening the desirability for the car & making it aspirational in nature. The media rollout is headed by a clutter-breaking 45-second TV commercial, along with print innovations in leading Indian dailies. This is supplemented by OOH, digital & other interactive initiatives. The sharply executed TVC is a tale of obsession. The key protagonist; in this case the chameleon develops an obsession for the new Jetta upon spotting it drive by. The narrative portrays how the chameleon changes his colours to match the contours of the car; much to the amazement of his peers.

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