Seen and noted
A group of old high school buddies are getting their garage band back together thanks to Southwest Airlines for connecting the guys to what's important in their lives music. These dudes may be middle-aged, corduroy-wearing, latte-sipping dads, but theyâve still got their epic rock star moves. And they still sound as good as they used to. Or, they think they still sound as good as they used to.Agency: GSD&M
VIEW THE SPOT Organ Donor Foundation: Get Me To 21
South Africa has one of the worst Organ Donation rates in the world, with less than 0.3% of the population registered as donors. There are currently 4300 patients on the waiting list. Lowe Cape Town created a campaign that would get the public to engage emotionally with the survival of a single patient. Our campaign "Get Me To 21," revolved around Jenna Lowe, a 19-year-old awaiting a lung transplant. She invited the whole country to her 21st Birthday Party to come to the party you had to register as an Organ Donor.
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This ad from Boys & Girls, Dublin tells the story of a real creature called Loneliest Whale. This whale sings at 52 Hertz, a frequency that no other whale can hear.Our ad follows one manâs quest to communicate with this creature.The ad explores the human need to communicate that is in all of us.
VIEW THE SPOT Tourism Authority of Thailand: Muay Thai Hotel
Muay Thai was facing image crisis. For Thai People, Muay Thai is a beautiful and noble sport with long history. But for visitors of Thailand, Muay Thai became cheap entertainment and gambling destination. To right their perception, travelers needed to spend enough time with the real, authentic Muay Thai. Let them fight for a free night in Thailand. Welcome to Muay Thai Hotel, the only hotel where you can pay for your stay with Muay Thai practice. Tourism Authority of Thailand set up the new hotel in the center of Bangkok, where our guests can use Muay Thai practice as a new currency. Every punch, every kick, were counted by activity-tracking devices that were given to every guests. By achieving 3,000 calories a day, our guests get 1 free night. And the more they practice, the more they know about real Muay Thai.
VIEW THE CONCEPT VIEW THE SPOT InTouch: Most Terrible Fatal Car Crash Ever
Speeding is one of the main causes of traffic accidents. Every year in Russia, around 200 thousand people are injured or killed. The INTOUCH Insurance company, which stands for responsible driving, wanted to convey the dreadful consequences of speeding to drivers. Some of the most viewed videos on the Internet among Russian users are crash videos captured on dash cams, which are popular across our country. BBDO Russia decided to use the format of such videos as a channel of communication. BBDO figured that inserting frames from the alternative footage into the primary one at given intervals would cause the viewer watching the timeline thumbnails to see the animation from the alternative footage instead of the primary one. Fast forward the YouTube and the accident happens.
VIEW THE CONCEPT Volkswagen: Reduce Speed Dial
Dangerous decisions on the road occur due to momentary lapses in judgment. Our rational, responsible selves take a backseat to the irrational person racing to a meeting, or overtaking a frustratingly slow driver. The Volkswagen Reduce Speed Dial experiment aimed to disrupt behaviour at this critical moment.
In a controlled experiment conducted by Colenso and FINCH four families were supplied with Volkswagen Golfs. Unbeknown to the parents, we created a replacement panel for the speedo. VIEW THE CONCEPT
Lipton Ice TEA got a fresh new look, and Socialab Greece wanted to communicate the new packaging to the public in an engaging way. In order to show consumers that we updated our image but keeping within the brand's core values,
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Hallmark via Leo Burnett Chicago embarked on a social experiment asking people to talk about their moms on camera and describe their feelings beyond the typical expressions of "I love you" and "thank you." They found that by removing those go-to phrases, the emotion behind the love for their mothers was revealed and they were better prepared to put their heart to paper on Mother's Day.
VIEW THE SPOT LG: The Science Behind Goat Videos
While LG Electronics Smart TV's are getting more and more advanced, the entertainment we watch is getting more silly, simple and hilarious. LG Electronics and M&C Saatchi Stockholm puts the "rocket science" and funny TV behavior back to back in four amusing online films.
VIEW THE GOAT SPOT VIEW THE AQUARIUM SPOT VIEW THE AD
Bored? Tired? Or in need of a wake up call? Then you probably need Maya Mate. This allnatural mate-tea energy-drink will boost your energy levels back to where they belong. And maybe even a little further. It's not just quirky, colorful and yummy, it's a little Latin American loco, too. Just like those famous Mayans, who aren't very good at predicting the end of the world at all, really. So, M&C Saatchi Berlin set about exploring how their wonders actually refresh us lucky survivors in an everyday world.
VIEW THE SPOT Carmel Wine: Foodography
Carmel is one of the largest and oldest wineries in the country.
But the brand had lost some of its luster and needed to connect with a new generation of consumers: foodies. Youngsters who experience food through the lens of a smartphone.But how do you create an entirely new and exciting food experience for foodies who believe they've already seen it all? The BBR Saatchi & Saatchi Tel Aviv's answer: FOODOGRAPHY VIEW OUTDOOR Noble Development: Define The Difference
Noble Development is a leading property developer in Thailand, well-known for its unique take on architecture. These gift sets represent Noble's uncompromising approach in consistently applying its "be differentâ'design philosophy over 20 projects and 25 years. Each of the 8 gift set designs were inspired by one of Noble's condominiums.Agency Ogilvy & Mather Bangkok
VIEW OUTDOOR Samsung : eMotion Project
The aim of eMotion Project is to help hospitalized children to face recovery in a whole new way, bringing the light-heartedness typical of childhood back into their lives. With the collaboration of Samsung Italia, the potential of Samsung Gear VR has been put at the disposal of the pediatric department of Santa Maria Goretti hospital in Latina, to offer little patients an unforgettable visit to "Movieland", near Lake Garda. The experience proved to be a valuable way of providing genuine emotional support, turning around not only the mood of the little patients, but also their whole approach to recovery.Agency Leo Burnett Milan
VIEW THE CONCEPT AMI Autoglass Insurance: Gravelling SeasonRexona : Pasimple Moves
Rexona took an authentic teen coping behaviorâdoing subtle moves to check underarms in a non-obvious, unembarassing wayâand transformed this into a cool, fun and music-driven teen trend.Agency: Lowe/Open, Philippines
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From Y&R Sao Paulo a print campaign for Urban Remedy
VIEW THE SPRINGFIELD AD VIEW THE KRIPTONITA AD VIEW THE DUDU AD
An all-type campaign from Y&R Sao Paulo for Penguin Books, selling the publisher's Freud Collection.
VIEW THE MOTHER AD VIEW THE NAKED AD VIEW THE BED AD Save The Children: Black & White Dress
Save the children launches international campaign against child labour in the fashion industry.The top model Carol Ribeiro is one of the stars of the Save the children worldwide campaign against child labour in the fashion industry.
The photos were inspired by the glamorous editorials created for the big brands, but when you look closely, you can see a child imprisoned inside the photos. Carol was photographed by Jacques Dequeke, but also photographers such as Henrique Gendre, Gil Inoue, Jairo Goldflus e Daniel Klajmic, whose names are frequently associated with the front covers of fashion magazines took part in the campaign. VIEW THE SWEATER AD VIEW THE BLUE DRESS AD VIEW THE PULLOVER AD VIEW THE TUNIC AD
The best mom of the world is Peruvian.Margarita Cusihuaman, was awarded with the prestigious "Helmut Kutin award". This award is given to the best mom at the "S.O.S Children's Villages" all around the world. For mothers day Entel wanted to make a tribute to a woman that gave all her unconditional love to 26 adopted kids. Proving that theres nothing that mom love can't achieve.Agency: McCann Lima
VIEW THE SPOT Honda Jazz: Magic Mobile Drive In
The Magic Mobile Drive-in was a mobile movie event, product demonstration and guerilla car showroom in one. Leo Burnett Melbourne scouted disused car parks and abandoned lots and then transported every element of a drive-in via Honda Jazz, letting us demonstrate unique 'magic seats' that can fit almost anything. People applied for tickets via a ballot system and once there, they could sample the Jazz up close an ambient installation that was effectively a car showroom (albeit free of car salesmen).
VIEW THE SPOT Surf: Surf Labahan
Unilever constructed Surf Labahan, a filtration system that recycles grey water using debris left behind by typhoon Haiyan. Typhoon Haiyan destroyed entire communities in the central Philippine provinces of Samar and Leyte, and water supply in all affected areas was limited and sporadic.Surf Labahan generates approximately 153 liters of recycled water per day for laundry use, Agency: Lowe/Open , Philippines
VIEW OUTDOOR Advertising Agencies Association Of Brasil: Titanic
Propeg Brasil delivers on behalf of the Advertising Agencies Association of Brasil
VIEW TITANIC OUTDOOR VIEW POPE OUTDOOR VIEW FACEBOOK OUTDOOR VIEW MICHAEL OUTDOOR
Social media is full of people moaning about having to do the DIY at the weekend, and they have a point, it's the last thing anyone wants to do on their precious days off. Well Ronseal decided to motivate them to stop putting it off, because with their products you can get that DIY over and done with quickly. Letting you 'Reclaim Your Weekend' and do something a bit more interesting.Agency BJL Manchester
PLAY THE APOCALYPSE SPOT PLAY THE CHAMPIONS SPOT PLAY THE JETSKI SPOT
After the dark days of winter, your overgrown garden is often left cast in shadows, and reviving it can be a daunting challenge.That's the premise behind 'Let There Be Light', the campaign Altmann + Pacreau France created for Stihl, the world leader in garden and yard equipment. Three visuals use a touch of humour to highlight the plight owners face when tackling their unkempt gardens, and the rewards they can look forward to thanks to the brand's tools.
VIEW THE BARBECUE AD VIEW THE READING AD VIEW THE SUNBATHING AD Purina Pro Plan: Frisbee
With Purina Pro Plan nutrition plan your dog can achieve amazing things. Agency Oneighty, Puerto Rico
VIEW THE FRISBEE AD VIEW THE STICK AD
After the success of the campaign "The Beauty of Sharpness," featuring an elegant product demonstration without showing any knives, Herezie uses finesse and simplicity to highlight the merits of Japanese Miyabi knives (owned by German brand Zwilling JA Henckels) with its new campaign: "Long Lasting Sharpness".This time, Herezie adopts a very different style, but one that equally finds its roots in Japanese culture.Inspired by the sleek style of famous designers such as Ikko Tanaka and Shigeo Fukuda, this new series of visuals highlights slices of salmon, watermelon and ham as thin as sheets of paper.The campaign features three knives of the 5000MCD Miyabi range, a true hallmark of quality and cutting: The Gyutoh for meat, Sujihiki for fish and Shotoh for fruits and vegetables.
VIEW THE GYUTOH AD VIEW THE SUJIHIKI AD VIEW THE SHOTOH AD LG Electronics: Bedroom
68% of couples arguments are about domestic tasks. Agency: JWT, Tunis
VIEW THE BEDROOM AD VIEW THE LIVING AD VIEW THE VILLA AD
Like many Icelandic stories, Orri Sigurdsson's is one of extraordinary strength. No-one knows the secret behind this small island's greatness, but we do know they've been eating skyr for over a thousand years. Arla Skyr. Icelandic yogurt, now in Britain. Agency: Wieden + Kennedy, London.
VIEW THE SPOT Italian Trade Commission ; Made In Italy
The Richards Group, Dallas has launched this spot for RAM Trucks telling women to break a stereo type because the "Courage Is Already Inside".
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How do you know that you are beautiful if you can´t see your reflection in the mirror? Watch three blind Swedish women gives their view on beauty. The movie is a part of the global Dove campaign Choose Beautiful. Agency: Edelman Deportivo, Sweden.
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When our pets have been good we offer them little treats to show our affection. BBDO saw the link between this behavior and Mars Minis' positioning as "anytime treats." BBDO Dusseldorf took the opportunity to highlight this connection with a humorous spot called "Tennis" which shows Mars Minis really are "people treats."
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A print, outdoor and social campaign to remind Australians how winning Powerball could change their lives. Agency: GPY&R Brisbane
VIEW POWERBALLOONS OUTDOOR VIEW POWERBALLOON HOUSES OUTDOOR
Two powerful spots from LatinWorks Austin for Music Has No Enemies, an organisation focused on creating meaningful music and film content for socially responsible companies and non-profit organisations around the world.
VIEW THE WILLIE SPOT VIEW THE JACK SPOT
"Axe Black: The Decision" is an online series of short films promoting an event called 'Axe Black Store: Men's Grooming Bar' where customers can go and change their grooming styles to an 'Understated' style with a help from stylists and barbers. Agency: CJ Worx Bangkok.
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The all new Mitsubishi Outlander with rear-view camera. Agency: Africa, Sao Paulo.
VIEW THE HYDRANT AD VIEW THE BUSH AD booking com: Farewell
Global accommodation site Booking.com has revealed four new films as part of its recent integrated brand campaign 'Booking Right' via agency Wieden+Kennedy, Amsterdam. Celebrating the power of how a perfectly chosen accommodation can make anyone feel like a Booking Hero.
VIEW THE FAREWELL SPOT VIEW THE FANS SPOT VIEW THE JET SPOT VIEW THE LOG SPOT Standard Bank:Moment In Time
Adrian De Sa Garces demonstrates his technical artistry in this new commercial for Standard Bank. Using a "bullet-time" technique to suspend action in time, the ad explores what a bank should be to its customers. The commercial was shot for agency TBWAHuntLascaris Johannesburg and edited by Kobus Loots of Upstairs Post.
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DDB Mudra West India has rolled out a new integrated campaign for the New Volkswagen. The objective of the campaign is to improve awareness and consideration for the New Jetta by heightening the desirability for the car & making it aspirational in nature. The media rollout is headed by a clutter-breaking 45-second TV commercial, along with print innovations in leading Indian dailies. This is supplemented by OOH, digital & other interactive initiatives. The sharply executed TVC is a tale of obsession. The key protagonist; in this case the chameleon develops an obsession for the new Jetta upon spotting it drive by. The narrative portrays how the chameleon changes his colours to match the contours of the car; much to the amazement of his peers.
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