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Bestads Rankings 2015: The Top Agencies in the Top Countries

 FROM BESTADSONTV   WORLDWIDE    December 31, 2015 15:48 (Edited: January 01, 2016 02:48)
http://www.bestadsontv.com/news/upload/COUNTRY-2015.jpgThe USA, UK, Australia, Brazil and France are the top five countries in the 2015 Bestads Rankings.

The USA was a clear leader in 2015, with 254 points, followed by the UK on 211 points, Australia on 141, Brazil on 137 and France on 92 points.

New Zealand was placed 6th with 58 points, followed by Sweden in 7th spot (55 points), South Africa in 8th spot (51 points), Canada in 9th (50 points), the Netherlands in 10th spot (39 points), Germany at number 11 (33 points) and India in 12th spot (31 points).

The USA is the All-Time leading country, with 2534 points, just ahead of the UK on 2446 points. Australia is placed 3rd on 1638 points, New Zealand fourth on 949 points, France fifth on 851 points, Brazil 6th on 788 points, South Africa 7th on 603 points, Canada at #8 with 597 points, the Netherlands at #9 with 386 points and India at #10 with 312 points.

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APAV: Portuguese Association For Victim Support Don't Just Watch

 PRINT   PORTUGAL    December 30, 2015 15:43 (Edited: December 31, 2015 02:43)
http://www.bestadsontv.com/includes/image.php?image=http://www.bestadsontv.com/files/print/2015/Dec/tn_76226_APAV ADS-1.jpg&width=200ExcentricGrey, Lisbon print tells us not be spectators

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Qatar Airways: FC Barcelona

 IN FLIGHT VIDEO   NETHERLANDS    December 26, 2015 12:17
http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/4983a_0001.png&width=200180 Amsterdam has created this video for Qatar Airways shot with the help of the FC Barcelona stars including Suarez, Neymar, Pique and Messi.

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Carefour: Stop Like A Jedi

 AMBIENT   ROMANIA    December 26, 2015 12:12
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F9913a_0000.png&width=200On the opening weekend of Star Wars episode VII, Carrefour and Publicis Romania created an interactive billboard that lets people shop like only a Jedi would.

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Avea: Find My Car

 PRINT   TURKEY    December 26, 2015 12:11
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2015%2FDec%2Ftn_76215_Find+my+car1.jpg&width=200Never lose your car again with Avea's "FindMyCar" app. Agency: TBWA Istanbul.

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Instinct Condoms: Knights

 PRINT   UKRAINE    December 26, 2015 12:08
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2015%2FDec%2Ftn_76211_Knights.jpg&width=200Instinct Condoms gives you no chance to meet. Agency: Geometry Global, Kiev.

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Clash Of The Clans: True Tales

 TV   USA    December 26, 2015 12:05
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fd12cb_0000.png&width=200Barton F. Graf 9000, New York has just launched this spot titled "True Tales of Clash Achievery" for Clash Of Clans. The campaign is one of the game developer’s biggest marketing efforts for Clash of Clans to date.

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Snickers: Parking While Hungry

 AMBIENT   USA    December 26, 2015 12:03
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2015%2FDec%2Ftn_76204_parking+while+hungry.jpg&width=200You park here when you're hungry. Eat a Snickers. Agency: BBDO New York.

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Olympus Cameras : Dog

 PRINT   TURKEY    December 26, 2015 12:01
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2015%2FDec%2Ftn_76208_dog.jpg&width=200No detail is left in the dark with Olympus Camera. The world's most light sensitive smart camera. Agency: Rafineri Istanbul.

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Sigortamnet: Sign

 PRINT   TURKEY    December 26, 2015 11:59
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2015%2FDec%2Ftn_76205_sign.jpg&width=200Don't let minor damage cause a major one. Agency: Tribal Worldwide, Istanbul.

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Jim Beam : Light Up The Holidays

 TV   USA    December 26, 2015 11:56 (Edited: December 26, 2015 22:56)
http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/420e8_0000.png&width=200Celebrate the spirit of the season with Jim Beam's first-ever bourbon-inspired holiday light show. Agency: Geometry Global USA.

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Ohio Lottery : Joy Is More Joyful

 TV   USA    December 26, 2015 11:55
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F4b24a_0004.png&width=200In a holiday spot from Marcus Thomas intended to attract infrequent Scratch-off players, and to keep the Lottery top-of-mind during the holiday season, the Ohio Lottery Commission shifts focus away from the lottery itself and on to giving and sharing. The strategy is based on the product insight that a scratch-off lottery ticket is not a big gift, but it's a gift that's fun to open and scratch off together.

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Thomas Cook: Dancing To A Holiday

 TV   UK    December 24, 2015 07:20
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Ff384b_0000.png&width=200Watch the new 2015 Thomas Cook TV advert as we take you on a dancing adventure. Holidays are about letting go, being the person you want to be whilst you're away and treating yourself, so leave it to us, you're on holiday. Agency: Albion London.

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AT&T: Presents

 TV   USA    December 24, 2015 07:18
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F3954c_0000.png&width=200AT&T wishes you and your family a happy holiday in this spot via BBDO.

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Geico: Spy

 TV   USA    December 24, 2015 07:15
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F63542_0000.png&width=200In what appears to be a scene from an action-adventure movie, a "Spy" is chased up to a roof by a group of men and a helicopter. His phone rings, and he answers it thinking it is his partner. He is caught off-guard when he realizes it's his mother calling. He fights off the bad guys while trying to finish a conversation about squirrels in the attic. GEICO agrees that moms call at the worst times, it's what they do. Agency: The Martin Agency, Richmond.

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Getty Images: Don't Have A Stock Standard Holiday

 INTERACTIVE   USA    December 24, 2015 07:13 (Edited: December 24, 2015 18:13)
http://www.bestadsontv.com/includes/image.php?image=http://www.bestadsontv.com/files/print/2015/Dec/tn_76186_OGILVY-NY-Holidays.jpeg&width=200This Holiday season Ogilvy NY decided to create their own set of wonderfully, kitsch stock pictures. The photos feature Ogilvy staff in some of the most cliched Holiday moments we've all had to endure in advertising: from the painful office party to the little girl sitting on Santa's lap. They even put the whole set up on Getty Images so their industry peers can use them for THEIR own holiday campaigns, making it the first time an agency has used a stock library as a media.

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Uber: What Happens When You Make London Wait

 AMBIENT   UK    December 24, 2015 07:10
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fa9683_0000.png&width=200What happens when you delay the journeys of some of the busiest people in the country? With new TfL proposals for a 5 minute wait on all private hire bookings being debated, we wanted to test how some unsuspecting riders would feel about their time being wasted. Take a look at their reactions above. We’d like to give all our riders a big thank you for taking part in the film and we hope you enjoyed your free exec car to your destination. Agency: Creature London.

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Ponysaurus: Holiday Spirit Measurer Thingy

 AMBIENT   USA    December 24, 2015 07:08
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Ff67b4_0002.png&width=200Installed at the brewery's bar, the Ponysaurus Holiday Spirit Measurer Thingy (PHSMT) tracks the Internet for all Tweets originating from Durham, N.C., and in real time, based on keywords, rates each as negative (naughty) or positive (nice).Agency: Baldwin&

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Samsung SUHD TV: Waterfall

 PRINT   KAZAKHSTAN    December 24, 2015 07:04
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2015%2FDec%2Ftn_76187_Waterfall.jpeg&width=200Cheil Kazakhstan has released this print campaign for Samsung SUHD TV.

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Treo: Tantrum

 PRINT   CANADA    December 24, 2015 07:00
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F90616.png&width=200Despite being the faster route, the newly built Port Mann Bridge was deterring drivers because of its toll rates. So, instead of focussing on the time commuters could save during their drive, Cossette Vancouver reframed the convenience of the bridge, by focussing on the time they could save before their drive.

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Cancer Research UK : Happening Right Now

 TV   UK    December 24, 2015 06:57
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F4fc2d_0000.png&width=200Watch the experiences of real cancer patients in this web film via Anomaly, London for Cancer Research UK titled "Cancer Is Happening Right Now."

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First Choice: Hearts Desire

 TV   UK    December 24, 2015 06:53 (Edited: December 24, 2015 17:53)
http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/729b3_0001.png&width=200RKCR/Y&R has launched a landmark new campaign and brand identity for First Choice that encourages consumers to liberate the care-free side of themselves. The agency has also created a new brand identity for First Choice marking the biggest overhaul for the all-inclusive holiday favourite in more than 20 years. The new identity builds on existing core elements of the brand, creating a clear, stand-out position for the brand.

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Renault Captur: Extra Second

 TV   FRANCE    December 24, 2015 06:50
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F0feba_0002.png&width=200Time flies by so fast that we may have the impression not to enjoy it as much as we should.The new campaign from Publicis Conseil, Paris for Renault Captur, " Extra Second ", illustrates the importance that each second could have in our lives.

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WA Police : Step Forward

 TV   AUSTRALIA    December 23, 2015 13:26
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F4314d_0002.png&width=200The Brand Agency Perth has launched a new integrated campaign to help the Western Australia Police recruit additional police officers with the right kinds of skills and attributes to deal with confrontation and mediate situations.The campaign is driven by a suite of three films to be appear on television and online media, supported by radio, out of home, social media and community engagement.

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TAC: Second Hand Holidays

 TV   AUSTRALIA    December 23, 2015 13:19
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F3a355.png&width=200The TAC has partnered with Victoria Police in a new campaign, created by Clemenger BBDO, Melbourne, reminding road users of the important part police play in the state's Towards Zero mission ensuring Victorians get home safely from every trip during the holidays.

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Breast Cancer Cure : Breast Milk

 TV   NEW ZEALAND    December 23, 2015 13:13
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fb7dde_0000.png&width=200New Zealand has the highest Breast Cancer rate in the world, and Breast Cancer Cure are a single-minded charity committed to funding research to find a cure.
Because Breast Cancer Cure commit their donations strictly to research, we needed a brand partner and an attention-grabbing idea to deliver reach. Our target audience is a pragmatic, rational, upper-socio female. And studies showed us that she was significantly more influenced by cause-related products.
So Y&R New Zealand created Breast Milk the cow's milk that funds the cure.

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Dr Bernstein Clinics: Been There Done That

 TV   CANADA    December 23, 2015 13:09 (Edited: December 24, 2015 00:09)
http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/f06da_0000.png&width=200In a diet world saturated with empty promises; pills that don't slim you down, nasty green shakes that look like they’d do more damage than good, it was a time for a brand to step up and end the never-ending cycle of diet fads. We wanted to break through with the message that Dr. Bernstein is the medically supervised diet that works. Agency: Giants & Gentlemen

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TNT: Sceptical Man

 TV   ARGENTINA    December 23, 2015 13:06
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F35b86_0001.png&width=200A sceptical man wants to check if TNT GO works everywhere. The results are striking and definitive.

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Urban Beard: Artisan

 TV   CANADA    December 22, 2015 10:10
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F3da19.png&width=200Everyone under thirty seems to be growing a beard. And why not, when that well-groomed beard makes you look like a man who can do anything.Agency: Mass Minority, Canada

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Associao Salvador: Surprise

 TV   PORTUGAL    December 22, 2015 10:01
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F20aae_0000.png&width=200We challenged a group of children to open some christmas gifts. Gifts that are different from what they are used to receive. The effect was what we expected. Despite of being surprised with wheelchairs, crutches, and other kind of objects that are not necessary for them, the children began playing with them.Agency: Partners Portugal

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Mothers Of Se: Captcha

 INTERACTIVE   BRASIL    December 22, 2015 09:58
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F0b176_0004.png&width=200Thousands of websites use a captcha tool, a cognitive test used to block spam by telling computers and humans apart. Normally, distorted words and numbers are displayed to the Internet user as a way for them to confirm that they are not a robot and thus proceed to access the website. What if, instead of meaningless words, it were possible to give it a social purpose? With optimizing this space in mind, Leo Burnett Tailor Made created the Missing Captcha for the NGO ‘Mothers of Se'

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Mexico Tourism Board: Good Patricias

 TV   USA    December 22, 2015 09:53 (Edited: December 22, 2015 20:53)
http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/9b43e_0002.png&width=200Patricia Heaton has a message for her fellow Patricias of the world: come on down to Mexico. The star of "The Middle" has teamed up with Mexico, the number one tourism destination in US and Canada, to promote the Vallarta-Nayarit and Manzanillo region after Hurricane Patricia's landfall in October. To show that there are no hard feelings towards Patricias and that the region is open for business, Mexico is inviting the "good" Patricias of the world to come explore by giving 25 women named Patricia the chance to win an all-inclusive trip for two to the resort town.Agency: Lapiz USA

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AAMI: The AAMI's

 WEB FILM   AUSTRALIA    December 22, 2015 08:46
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F39386.png&width=200To launch the latest AAMI Insurance campaign we turned to a familiar face: the AAMI girl. Over the years she has always been there: her turn, her headset, her smile. A cultural icon, instantly familiar to all Australians. It was finally time to do something with the power of this very recognisable logo. In an unexpected, bold and fun way. In a 'not very insurancey' way. Finally, the AAMI girls are out from behind the desk. It's epic, fun and very,very AAMI.Agency: Ogilvy Melbourne

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MS: This bike has MS

 DIRECT MARKETING   AUSTRALIA    December 22, 2015 06:38 (Edited: December 22, 2015 17:38)
http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/78d3f.png&width=200The debilitating symptoms of multiple sclerosis have been hidden inside the parts of a bike. The frame has been buckled, the wheels deliberately bent, teeth sheared off the gears and ball bearings tucked inside thin handlebar tape making this bike considerably difficult, erratic and uncomfortable to ride. A slightly twisted fork and the constant whirring sound from the gear cassette also feature on the bike built to aid awareness of MS and promote the 2016 MS Melbourne Cycle. Agency: Grey, Melbourne

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Indian Outdoor Advertising: Tree

 OUTDOOR   INDIA    December 20, 2015 08:51 (Edited: December 20, 2015 19:51)
http://www.bestadsontv.com/includes/image.php?image=http://www.bestadsontv.com/files/print/2015/Dec/tn_76151_IOAA outdoor tree 01.jpeg&width=200The Indian Outdoor Advertising Association has launched an outdoor industry campaign to highlight the 'Power of Outdoors'. Conceptualized by Taproot and brought to life by the veteran advertising photographer, Prashant Godbole,

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Great Northern: River Run

 TV   AUSTRALIA    December 20, 2015 08:42
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F47334.png&width=200Mates in the great outdoors passing around a few beers Agency: Clemenger BBDO Melbourne

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Marks & Spencer Food Adventures On The Big Day

 TV   UK    December 20, 2015 08:39
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fa8d51_0000.png&width=200Marks & Spencer is launching a through the line campaign to support its festive food range. Created by RKCR/Y&R, it features a series of films that continue with the 'Adventures In' theme and aim to make Christmas magical by highlighting the range of exciting food that M&S offers for every special Christmas occasion.

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Cossette Chicago: How To Make A Holiday Video

 WEB FILM   USA    December 20, 2015 08:36
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F5fcca_0000.png&width=200A video detailing the painstaking work that went into the making of the 2015 Cossette Chicago Holiday Video.

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SPCA: Myra Not Her Real Name

 WEB FILM   SOUTH AFRICA    December 20, 2015 08:33
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F9461a_0000.png&width=200The true story of a dog who took a bullet to save a family. Agency:McDuff South Africa

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Dopl: An Excellent Reason

 TV   USA    December 20, 2015 08:30
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F9057e_0002.png&width=200dopl is a service for recommending dining and club experiences. Tailored to the individual interests. Agency: Wexley School for Girls.

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