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Seen and noted

Guest Judge: Matt Kemsley, founder, Matterhorn, Sydney

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    February 29, 2016 16:54 (Edited: March 01, 2016 03:54)
http://www.bestadsontv.com/news/upload/MattKemsley.jpg
This week's guest judge is Matt Kemsley, founder, Matterhorn, Sydney.

Winner: OVK - Parents of Road Victims: Forever Young. As a cyclist I'm often terrorised by people using their mobile phones whilst driving. This commercial confronts the issue by avoiding highly choreographed car crashes but turns to a compelling insight about someone living with the aftermath of making a simple, stupid mistake. Well directed with a moving, authentic performance.

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New York Fashion Week: Backstage at New York Fashion Week

 INTERACTIVE   AUSTRALIA    February 29, 2016 15:54
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fa9779_0002.png&width=200TRESemmé has unveiled a virtual backstage pass to the New York Fashion Week (NYFW) festival, through a unique digital and social campaign developed and executed by J.Walter Thompson Sydney. The TresPass 360 campaign provides an immersive 360 video for Facebook, which follows a model as she transforms from street to backstage to catwalk with the help of TRESemmé. It is also being executed via Instagram.

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Gatorade; Don't Go Down

 TV   USA    February 28, 2016 11:42
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F85470_0001.png&width=200People say Lionel Messi doesn't talk much. But Messi lets his game do the talking, and his game is telling us all something pretty profound about football and life. While other players dive and flop .Agency: TBWA/Chiat /Day, San Francisco

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Nadkins: Whistle

 TV   USA    February 28, 2016 11:39 (Edited: February 28, 2016 22:39)
http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/2d551_0000.png&width=200Mad Dogs and Englishmen has released this spot for Nadkins male genital refresher towelettes

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Geox: Start Breathing

 TV   UK    February 28, 2016 11:32
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F21f4b_0000.png&width=200Doner London, has unveiled an integrated multi-million euro global campaign for Italian footwear brand Geox #startbreathing repositioning them as a modern, emotionally engaging, premium lifestyle brand with breathable sole technology.

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Reebook: See How It Works

 TV   GERMANY    February 28, 2016 11:22
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F205f7_0000.png&width=200In order to highlight the innovative features of their new running shoe Z Pump 2.0, Reebok tapped weareflink Hamburg to create a visceral and hypnotic piece that mixes live action and animation to great effect.

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Glad Wrap: Instaglad

 INTERACTIVE   SOUTH AFRICA    February 28, 2016 11:12
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Faf5e4_0000.png&width=200Food wastage is a global problem. Every day hundreds of tons of food is thrown away and it’s not only food that has gone bad, but leftovers that are still good. Therefore, Glad and DDB South Africa created a new campaign, titled “Instaglad,"

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Audi: Catch The Scene

 INTERACTIVE   SWEDEN    February 28, 2016 11:09
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F4f7a0_0003.png&width=200Audi encourage people to go further than ever before to ensure unique Instagram photos.Today we tend to take the same pictures of the same objects from the same places. Audi wanted to challenge this and at the same time promote quattro, their powerful four-wheel drive. That’s why they created Catch the Unseen.

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Project Literacy: The Alphabet Of Illiteracy

 INTERACTIVE   UK    February 28, 2016 11:06
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fd431c_0000.png&width=200FCB Inferno has released 'Alphabet of Illiteracy', which will be seeded in the US and UK. This has been designed to raise awareness of the scale, severity and consequences of illiteracy and highlight that illiteracy is the root cause of almost every major problem humanity faces.

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KLM: Layover With A Local

 AMBIENT   NETHERLANDS    February 28, 2016 11:03
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F2a163_0002.png&width=200KLM Royal Dutch Airlines new service "Layover with a Local" lets travellers waiting for their connecting flights at Amsterdam Airport Schiphol meet up with Amsterdam locals who enjoy meeting new people. Agency: Achtung, Amsterdam.

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Hyundai:Needle

 OUTDOOR   UK    February 28, 2016 11:00
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2016%2FFeb%2Ftn_77517_needle.jpg&width=200Outdoor poster from Innocean UK for Hyundai

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Domino's Ultimate Pizza Delivery Vehicle

 INTERACTIVE   USA    February 28, 2016 10:44
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fb87b8_0001.png&width=200Crispin Porter + Bogusky are introducing Domino’s "Ultimate Pizza Delivery Vehicle" with a built-­in warming oven.

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Roberto Coin: No Time

 POSTERS    February 28, 2016 10:38
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2016%2FFeb%2Ftn_77509_RC_visuals_rc03_C.jpg&width=200Nydrie, Czech Republic created this campaign for the luxury jewellery manufacturer based on insight obtained directly from the target group, from the people who do not have time to look for gifts or lack suitable ideas, but still want to treat their loved ones to an original, timeless and luxury piece item of jewellery.

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Verizon: Better Reality

 AMBIENT   USA    February 28, 2016 10:20
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F54df7_0000.png&width=200Odell Beckham Jr. puts the "reality" back in virtual reality, as he catches passes from real, unsuspecting Verizon customers. After having some fun with each of these lucky fans and of course making his signature one-handed catch, Odell brings them all back to reality, leading to some very memorable reactions. Because the only thing better than virtual reality is #BetterReality, from the #BetterNetwork. Agency: Momentum USA.

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McDonald's: The Directional Billboard

 AMBIENT   FRANCE    February 28, 2016 10:18
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Faebc5_0001.png&width=200McDonald's decided to have a little fun with its direct competitor Burger King and built an intriguing temporary billboard. It's near Brioude, a town of 6,700 inhabitants in the Haute-Loire region, where two temporary billboards were built, one of them displaying 258km directions, nearly a 5-hour car ride! Because with more than 1000 McDrives owned by McDonald’s throughout metropolitan France (except Corsica), compared to less than 20 Burger King drives, McDonald's has turned its customer proximity into a major asset.

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Tide: Stainmaker

 TV   USA    February 28, 2016 10:14
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fccc99_0000.png&width=200Have a stain maker who makes mud pies? It’s got to be Tide.Agency: Saatchi & Saatchi New York

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Jeep: Jeep Jangle

 RADIO   AUSTRALIA    February 28, 2016 10:11
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Fimages%2Fradioshot.jpg&width=200The Renegade is unlike anything Jeep has ever produced. Its bold, adventurous design is for those who blaze their own trail. So cummins, Melbourne created an audio test a filter to find true Renegades. A question was posed to listeners: do you hear an everyday sound, or something far more inspired? Wouldn't you rather Renegade?

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Brick: The Fit Nesting Doll

 TV   USA    February 28, 2016 10:03
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F6f76a_0000.png&width=200Brick has created "The Fit Nesting Doll" designed to help you on your fitness journey. Agency: BBDO New York.

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Moyee FairChain Coffee: Rockstar

 TV   NETHERLANDS    February 27, 2016 18:09
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F87af4_0000.png&width=200Life is filled with unfair things, but Moyee Coffee is fairer than those things. Agency: 180 Amsterdam

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BBC: Her Story

 WEB FILM   UK    February 27, 2016 16:43
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F2a046_0004.png&width=200J. Walter Thompson Entertainment, a subsidiary of the J. Walter Thompson Company, has co-produced, alongside Films of Record, a four-part TV documentary series called Her Story: The Female Revolution, to be aired on BBC World News on February 20th 2016.

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Fevicol: Govinda

 TV   INDIA    February 27, 2016 16:40
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fbf2a3_0003.png&width=200Fevicol, the largest selling brand of adhesives in India, has rolled out a new 'Govinda' themed TVC based on 'dahi-handi' celebrations to reinforce universal bonding that Fevicol has come to stand for. Conceived and developed by Ogilvy & Mather, the TVC highlights how a strong bond and teamwork are central to forming the several-storey high human pyramid that characterizes 'dahi-handi' celebrations.

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My Best Week: Claustrophobia

 PRINT   BRASIL    February 27, 2016 16:36
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2016%2FFeb%2Ftn_77513_minhamelhorsemana+-+violence+against+woman+2.jpg&width=200My Best Week is a company that distributes feminine kits for its associates. The kits contain things that help women not suffer during their menstrual cycles. The campaign Bolero is designed to help fight violence against women.

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Tabs: Gorilla

 PRINT   IRELAND    February 27, 2016 16:30
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F9a183.png&width=200Publicis Dublin use an advertising icon to draw attention to the work of TABS, the Advertising Benevolent Society.

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Yves Saint Laurent Beaute: LHomme

 WEB FILM   FRANCE    February 27, 2016 16:27
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Ff209b_0001.png&width=200BETC Paris continues the collaboration with Yves Saint Laurent Beaute, following the release of Black Opium Nuit Blanche earlier this month. BETC POP and BETC Luxe are launching a global campaign for the men’s fragrance L'Homme, featuring YSL Beaute muse Vinnie Woolston. The American director Colin Tilley, famous for his music videos for among others Kendrick Lamar, Justin Timberlake, Usher and Nicki Minaj, directed the film.

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Pepe Jeans London: Footwear Magic

 TV   SPAIN    February 27, 2016 16:23
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F7c910_0000.png&width=200Pepe Jeans Footwear shows off its new Spring-Summer 2016 collection from a surreal point of view. Agency: Imaginarte, Spain.

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Master Card ; The Priceless Reunion

 TV   UK    February 27, 2016 16:19 (Edited: February 28, 2016 03:19)
http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/7530c_0003.png&width=200Already a MasterCard ambassador, All Blacks player Dan Carter thought he was just filming another ad for the brand ahead for what will be his last ever Rugby World Cup...but this time, MasterCard decided to give him a Priceless Surprise.

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Whoop.de.doo: Vibrator

 OUTDOOR   CZECH REPUBLIC    February 27, 2016 05:27
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2016%2FFeb%2Ftn_77511_Whoop_de_doo_The_Hill.jpg&width=200After the successful launch of the Ben Wa balls, Czech agency Nydrie prepared for the launch of the new Whoop.de.doo vibrator. This is not just an erotic toy, but an ingenious device in terms of its design, innovation and features. The agency prepared visuals inspired by the search, the need to find the right goal and reach it together. They also highlight the benefits of the vibrator – the fact that it is a designer item, watertight and comes with three vibration speeds.

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Cruzan Rum: A Diamond In The Rum

 TV   USA    February 26, 2016 17:27
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fa145a_0000.png&width=200Cruzan Rum is unveiling the brand’s new campaign, "A Diamond in the Rum." Meticulously crafted on the island of St. Croix, Cruzan Rum is a unique and exceptional spirit qualities typically reserved to describe diamonds and it's these traits that inspired the latest campaign.

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Pepsi : Manifesto

 TV   RUSSIA    February 26, 2016 16:12
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F838a8_0002.png&width=200BBDO Moscow agency has created a new communication strategy for Pepsi in Eastern Europe. The launch of the new concept "Life is a moment. Live it" took place in 10 countries: Russia, Ukraine, Poland, Turkey, Hungary, Malta, Bulgaria, Czech Republic, Croatia and Slovenia.

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NZTA: Thoughts

 TV   NEW ZEALAND    February 26, 2016 16:08
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F258fa_0000.png&width=200BBDO, Wellington has announced the launch of Thoughts a 'flexible content' series for the New Zealand Transport Agency (NZTA) aimed at stoner drivers. The visual story follows two young guys driving home after a 'session' in the afternoon.

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TG4:1916

 RADIO   IRELAND    February 26, 2016 16:00
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Fimages%2Fradioshot.jpg&width=200100 years ago, Ireland was under British rule. On Easter week 1916, Rebels famously fought for Ireland’s freedom, and it came to a head in the General Post Office Dublin.It was there that the rebels sang 'A Soldier's Song' together, which was later to be adopted as the national anthem of the Republic of Ireland (in Gaelic, 'Amhran na bhFiann')
This radio piece from TG4 takes us from the scene of the rebellion, to the present day, telling the story of how Ireland was born and shaped from that fateful Easter in 1916. Tune into Gaelic language TV station, TG4 for documentaries every Tuesday to learn more about how Ireland was affected by the events. Agency: Publicis, Dublin

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Nova: Me Me Me

 RADIO   AUSTRALIA    February 26, 2016 15:51
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Fimages%2Fradioshot.jpg&width=200Tell the world all about ... you.Radio spots from Radio Nova 93.7

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iPhone6: Centriphone

 AMBIENT   SWITZERLAND    February 26, 2016 15:44
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fe0089_0000.png&width=200Nicolas Vuignier is a professional skier who shot this stunt with the iPhone 6.

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JetBlue: Reach Across The Aisle

 AMBIENT   UK    February 26, 2016 15:41
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F1c71c_0000.png&width=200See what happens when unsuspecting JetBlue customers are tasked with putting aside personal differences to "Reach Across the Aisle." Agency: Mullen Lowe London.

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Samaritans: I'm So Alone

 PRINT   UK    February 26, 2016 15:38 (Edited: February 27, 2016 02:38)
http://www.bestadsontv.com/includes/image.php?image=http://www.bestadsontv.com/files/print/2016/Feb/tn_77487_im so alone.jpg&width=200Mullen Lowe London has released this "We Don't Just Hear You, We Listen" campaign for the Samaritans.

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Hobbs: Make A Statement

 PRINT   UK    February 26, 2016 15:22
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2016%2FFeb%2Ftn_77450_HOBBS+SS16%C2%B4Blue%26White%C2%B4.jpg&width=200Hobbs provides timeless fashion for the modern grown up who no longer needs her clothes to do all the talking. To embody the quiet confidence of the brand Droga5 launched our new line 'Make An Understatement' through a Spring-Summer print campaign. Running across press and OOH, the executions feature models dressed in Hobbs clothes, which seamlessly blend into her surroundings, creating a striking composition between outfit and background. The ads demonstrate the attitude of Hobbs, by showing that you don't need to stand out to stand out.

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Haybo Wena: Use Your Elbow

 TV   SOUTH AFRICA    February 26, 2016 15:17
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F49b77_0002.png&width=200Saatchi & Saatchi South Africa Launches Initiative to Reduce Tuberculosis (TB) Germ Transmissions 'Haybo Wena Campaign To Kick-Off TB Awareness Month'
Saatchi & Saatchi South Africa with the support of Good Business and a grant from the Bill & Melinda Gates Foundation has developed the Haybo Wena! (Hey You!) Use Your Elbow initiative aimed at driving education in South Africa on the prevention of airborne TB germ transmissions by using your elbow when you cough.

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Oxfam: Make Fruit Fair

 TV   GERMANY    February 26, 2016 15:14
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F40827_0004.png&width=200M&C Saatchi's MAKE FRUIT FAIR campaign for OXFAM aims to raise awareness about how major supermarkets have a stranglehold on the fruit industry. We want people to show their support for small farm and workers and to join us in making the tropical fruits trade fair.

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Asics: Want It More

 TV   NETHERLANDS    February 26, 2016 15:11 (Edited: February 27, 2016 02:11)
http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/04ced_0000.png&width=200If you're pushing towards a goal, Asics want to help you get there. Agency: 180, Amsterdam.

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Under Armour: Gymnastics

 TV   USA    February 26, 2016 15:09
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F9f35a_0001.png&width=200Team USA Women's Gymnastics is strong enough to carry the weight of a nation. Under Armour knows that It’s what you do in the dark, that puts you in the light. Agency: Droga5, New York.

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