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Seen and noted
 Global Warming is not a distant concernâit's our present reality.Every decision matters in this critical battle for our planet's survival. It's time to act collectively and decisively.This initiative harnesses a series of striking visuals to highlight the impact of climate change by showing the iconic monuments across the five continents. Each visual portrays these global symbols melting in an evocative and compelling way, symbolizing our planet's vulnerability to climate change. VIEW THE 4 ADS Global Warning: Act Now Before It Melts CONTEXT:Global Warming is not a distant concern it's our present reality.As we stand in the margins of COP28, the urgency of climate change becomes more apparent than ever. Every action, every decision matters in this critical battle for our planet's survival. It's time to act collectively and decisively. VIEW THE 3 ADS  During the Christmas holidays, The Bahri association orchestrated an extraordinary initiative called "Blue Santa," a brilliant mobilization that brought together volunteers during the festive weekend . They managed to remove hundreds of kilograms of waste and plastics, demonstrating the tremendous impact a collective action can have in preserving the environment. To accompany this action, a creative visual was crafted, featuring a Christmas tree made from plastic bottles and set in a polluted beach backdrop. This initiative takes advantage of the communication opportunity during the Christmas holidays to draw attention to a crucial concern: raising awareness about the growing threat of plastic pollution on our oceans and marine life.VIEW THE AD  1- CONTEXT:As we stand on the fringes of COP28, the urgency of climate change becomes more apparent than ever. Ending fossil fuels is not a distant concern; it's our present reality. COP28 has concluded after prolonged negotiations beyond the deadline, with countries agreeing to transition away from fossil fuels, marking a crucial milestone for global climate action. VIEW THE 2 ADS Great Cause: Censorship Kills CENSORSHIP KILLSAmidst the current turbulent era marked by chaos, it is vital to acknowledge that numerous deadly weapons have the potential to inflict destruction on a scale comparable to that of a bomb, tank, or missile. VIEW THE 2 ADS  In these tumultuous times, where chaos reigns, it is crucial to recognize that several lethal weapons can cause as much destruction as a bomb, a tank, or a missile. Silence and Indifference towards a criminal war can be as cruel as a deadly bomb. Global muteness in the face of injustice acts as silent complicity, allowing cruelty to thrive. This lack of reaction becomes a social weapon, weakening human solidarity and allowing suffering to multiply.VIEW THE 2 ADS  In an era where information is both a currency and a battleground, the danger posed by misinformation stands as a silent but lethal weapon, capable of wreaking havoc on a scale comparable to traditional instruments of war. VIEW THE AD MIM : At The Pace Of The Gallops The SOREC, Royal Society for the Encouragement of Horses, has as its mission to bring the world of horses to life and to make Moroccans proud of their equestrian heritage. Through the Morocco International Meeting, which represents a prestigious competition, it aims to promote the horse racing industry in Morocco and internationally.A unique and sensational meeting that takes place in the city of Casablanca. The gallops set a new rhythm for the metropolis. VIEW THE SPOT & WEB FILM  "No More Blood" an initiative that calls for peace, and a cessation of violence, condemns all conflicts involving loss of life anywhere.VIEW THE 3 ADS Breast Cancer Awareness Month: The Renaissance of Hope 1 in 8 women are affected by breast cancer...don't wait any longer to get tested Early diagnosis saves lives. To raise awareness about breast cancer diagnosis, BommEngaged launching a modest initiative called: "The Renaissance of Hope..." VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD VIEW THE FIFTH AD Great Cause: EducationIs Everyones Right In the exciting time of back to school, let us remember that education is a fundamental right that every child deserves to be able to exercise, regardless of their context.VIEW THE SPOT VIEW THE 6 ADS  Following the global economic impact of the Covid crisis, the tourism industry, crucial for various regions including Morocco, suffered. Our project, named "Morocco Will Amaze You," aims to showcase the incredible offerings of this destination. Our main objective is to attract global attention and tourists to Morocco. Through vivid depictions of its treasures, we intend to spark curiosity and invite travelers to choose Morocco as their top destination.Agency: Boomerang Communication VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD VIEW THE FIFTH AD VIEW THE SIXTH AD  on the sidelines with #BarbieTheMovie's launch excitement,this initiative showcases Barbie in impactful scenes, addressing crucial issues like the environment, education, and global peace. Barbie becomes an inspiring agent of positive change, engaging in actions to protect the environment and promoting education and peace. The campaign breaks stereotypes, encouraging everyone to contribute to positive societal impact. Barbie becomes an inspiration for the new generation, emphasizing the connection between beauty and a commitment to the well-being of the planet and its people. VIEW THE 4 ADS  Morocco International Meeting, an event vibrant with emotions that celebrates the splendor of horse racing.To pay homage to this sensational universe, we have imagined a collaboration with the Moroccan artist, Anwar Belaroui, who stands out for his unique collage technique and his nuance creations from simple small pieces of torn paper. Agency: Boomerang Communication VIEW OUTDOOR  A visual campaign that celebrates the exploits and victories of the Moroccan team at the Qatar World Cupby making a close link with the historical event of Morocco: the "green march" in 1945 and the word cup 2022.This side-by-side composition shows in a tangible way how History goes on for a people driven by values of patriotism and love for their country. VIEW THE FIRSTAD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD VIEW THE FIFTH AD World Maritime Day: Stop The Plastic Horror Every second, 100 tonnes of waste end up at sea, 80% of which is plastic waste.The accumulation of plastic waste in the seas is taking on a worrying dimension: According to estimates by the Ellen Macarthur Foundation, the oceans could contain more plastic than fish by 2050.Contribution on the occasion of World Maritime Day, to raise plastic pollution awareness and inspire the world to find solutions and rethink plastic use. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD VIEW THE FIFTH AD  Credit du Maroc is committed to givi a Home loan in record time...we borrowed the visual codes of fast pizza delivery, to illustrate the promise in an offbeat way that breaks with the conventional communication of banks and to attract the attention of the young target Agency: Boomerang Communication VIEW THE AD Great Cause: Homeless Lives Matter Homeless People , each of them has a different story to tell and has their reasons for being in the streets, living there, but their destiny is common: misery, vagrancy and the perpetual fight in search of resources to survive the freezing cold and street conditions"Homeless lives matter Don't sleep on it"VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD Great Cause: Less Plastic More Life As part of a campaign for global initiative Plastic Bag Free World and its Plastic Bag Free Day, we created ads to highlight the effects of plastic bags on the environment and especially on the marine world. 1 million plastic bags are in used around the world every minute. - Plastic Bag Free Day is a global initiative that aims to eliminate the use of single-use plastic bags in the world.Agency: Boomerang Communication VIEW THE WHALE AD VIEW THE FISH AD VIEW THE TURTLE AD Great Cause: The Real Horror unfortunately we can consider that Halloween is every day!The #RealHorror remains our irresponsible acts towards nature ... Let's make earth a less scary place to live in. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD BoomEngaged: Honor Our Debts To Nature Squid Game the series show everyone is talking about. Streamed on Netflix, which is growing in popularity on social media. it breaks all audience records.The series tells the story of a group of over-indebted people who risk their lives in a mysterious game of survival with significant payoff. The idea is to bounce back from this buzz around the series and raise awareness that it is time for all of us to "honor our debts to nature" and it's up to us to win or lose life on earth. Agency: Boomerang Communication VIEW THE AD Great Cause: Stop Violence Against Women Gender violence is a common issue in the world. And countries like Morocco are even more concerned, because of the fact that itâs a taboo topic. Moroccans make sure to hide it and the don't openly speak about/of it. During the quarantine, the number of cases of domestic violence have considerably increased. Around the world, thousands of women found themselves imprisoned, during this time, with their abusive partners. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD  Preconceived notions about egg consumption are a worldwide problemdespite scientific evidence confirming the benefits. Our mission was to change the negative perceptions around daily egg consumption. We live in the era of conspiracies, fake news and false flags. And people are more and more eager to believe them. It was therefore necessary to break many popular myths in order to increase the frequency of consumption of one egg per day. The strategy consisted in deconstructing not the belief itself, but the system that leads us to adhere to beliefs by telling a story. The Eggspiracy campaign, 365 unbelievable reasons to eat an egg per day, first deconstructs myths by creating its own myth, a conspiracy that targets a victim, the egg. VIEW THE UNBELIEVABLE SPOT VIEW THE EPISODE 1 SPOT VIEW THE EPISODE 2 SPOT VIEW THE EPISODE 4 SPOT VIEW THE LAWYER SPOT VIEW THE KILLER SPOT VIEW THE TEACHER SPOT VIEW THE YOGA SPOT Great Cause: Behind The Burka Afghanistan is at the heart of the news...Beyond the political regime, and personal choices, the most important now, is: > Human rights to be preserved > Women's dignity to be defended > Children's rights to be protected #HumanRights #womensrights #childrensright #afghanistan #justice #dignity #freedom VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD Greate Cause: The Plastic Grim Reaper The campaign seeks to raise awareness about the environmental damage caused by using plastic bags :Each year, plastic bags kill 100,000 marine animals.Hence the need to warn about the danger associated with the use of plastic bags both for the environment and for the species that live thereVIEW THE AD Great Cause: The Game To Be Won As the world sets its eyes on the Tokyo Olympics with many achievements won and challenges raised, letâs remind that we must protect and restore our planet .There are things we can win, and there are things we must win. The battle against nature loss and the climate crisis can only be won, if we make the protection of our planet a global priority. Because The game to be won is protecting our planet. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD  BMW official sponsor fo the Hassan II Golf Trophy.Print advertisement created by Klem, Morocco for BMW, within the category: Automotive. VIEW THE AD  Today's world is fast. How we live, how we work, how we play and consume time is fast, and it is busy. But thanks to KitKat no matter how fast the world around us might be, we can always make time to stop, and take a break every now and again. The campaign, created by J. Walter Thompson MEA, captures an individualâs moment, managing to take a break even within the speeding timeline of everyday occurrences. Different situations, varied walks of life, a diverse pool of people within the deceptively simple executions, mean the audience connects with both the individual, the story and the moment.VIEW THE FACTORY AD VIEW THE METRO STATION AD VIEW THE STREET AD VIEW THE OFFICE AD  Liquid detergentis launched in the morrocan market for the first time, from El-Kef.(better quality film available in URL vimeo link ) VIEW THE SPOT  Online video for the headphones division of Havit Morocco created in - house , in which a boy lip-syncs a famous Moroccan song.VIEW THE SPOT  Clorets print campaign created by Grey CasablancaVIEW THE BED AD VIEW THE ELEVATOR AD VIEW THE TABLE AD Who's the man behind the magazine? |
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