 |
Seen and noted
 Banks are perceived by the public as unscrupulous companies capable of doing anything to increase their profits. However, Bancosol has the purpose of improving the environment, whether in its social or ecological aspect, in search of the welfare of all. And the public knows it because it is a bank that acts and not just says. VIEW THE 5 ADS  Banks have been communicating their savings products for centuries. At this stage, it is very difficult to capture the public's attention with content that is not very similar to that of the competition. This is a very rational category and creating a communication that generates an emotional connection is becoming an increasingly difficult challenge.VIEW THE 6 ADS  The Sharpening ApronKnives that are always ready! ContextCarnival, the most important Bolivian celebration, arrives in February. This celebration is not only accompanied by music and drinks, but also with a lot of meat. Beef Club is a local store that sells different cuts of vacuum-sealed meat along with everything needed to make a barbecue. It is found only in Santa Cruz, a city which accounts for 33.7% of the national annual meat consumption, making it the most carnivorous city in the country. VIEW THE SPOT  In 2023, wildfires affected major natural reserves in Bolivia, impacting thousands of animal species, many of which are endangered. Monopol, the leading brand of paints and construction materials, understood that color is life and animals are full of them, while at the same time, fauna and flora bring life to the planet. Therefore, reaching out to the people who lived in each city the highest environmental pollution in history, we reflected on the issue and launched a TRIBUTE CATALOG to all the species that perished in those fires. In it, we rescued their colors, to at least in this way, bring back their colors.VIEW THE 3 ADS  Most young people see AIDS as a problem very far from their reality, as if they were safe from contracting the disease.However, contracting HIV (human immunodeficiency virus), which can lead to AIDS, is in your daily life and in your relationships.The reality of youth, is that they have sex with people they consider trustworthy and let themselves go without any protection against sexually transmitted diseasesVIEW THE AD Banco de Credito de Bolivia:Fingerprint Man Banco de Credito de Bolivia's mobile banking is one of the most secure platforms in the country. With a simple and direct campaign we motivate people to activate the fingerprint recognition option, to increase the security of their savings.VIEW THE 3 ADS  The wildfires that have been occurring in Bolivia in 2023 have not only caused the destruction of 2 million hectares of forest but also resulted in the deaths of thousands of animals. Those who are fighting the fires suffer from a lack of resources and support from the State.VIEW THE 3 ADS  In this campaign we wanted to show in a fun way that FIXO will fight to keep your pool clean.VIEW THE AD 123aseugrate: Smile Without Fear The insurance category has very predictable communication codes that bore the younger generations, because they do not connect with them and the messages go unnoticed.However, we need to connect with them because they are the ideal target for 100% digital insurance at an affordable price. VIEW THE 5 ADS  Problem:Johnny Rockets is a fast food chain based on diners from the 50s, it has an individual, couples or groups of friends audience, who can live the restaurant experience. With the pandemic and the increase in food delivery, we looked for an opportunity to increase the offer, through a family menu that could reach the homes of bolivians with a simple menu to order and eat from home.VIEW THE 3 ADS  It is not new information that Bolivia is still losing millions of hectares of rainforest in the Amazon along with its rich biodiversity. The State's indifference is nearly absolute and there are only a few that are still fighting for action to stop the total massacre of nature. VIEW THE 3 SPOTS  CONTEXT: A few years ago, strange news spread around the world: Colored pencils were running out! However, it wasn't because of children; it was actually because adults had increased their usage in countries like the United States, Brazil, and New Zealand. We are living in difficult times in Bolivia due to the aftermath of COVID-19, an unstable economy, a lack of job opportunities, civic strikes, and more, all of which contribute to an abundance of stress.VIEW OUTDOOR  Crediseguro, seeing the times in which we live, has among its options a totally digital insurance, which covers: personal insurance, travel insurance and pet insurance. Best of all, you can activate them from your cell phone.100% digital insurance for 100% real risks.VIEW THE 4 ADS Asegurate: We Rather Call It By It's Name There are many stray dogs in Bolivia, almost all of which are non-breed dogs.In Bolivia, as almost everywhere else in the world, dogs without pedigree are treated as second class dogs. VIEW THE 2 ADS Nacional Seguros:Donors Bank of Bolivia An Instagram account that centralizes people with different blood types.There is no centralized blood bank in Bolivia, because due to political or administrative issues these are separated by different regions.In Bolivia, it is common to find people who, when faced with the emergency of a family member or friend, desperately post on their social networks looking for blood donors of the different blood groups, since there is no single donor bank to turn to.VIEW THE CONCEPT  Children have a capacity for wonder that adults no longer have. But being a child is not a matter of age. There are children of 25, 45 and even 80 years old.For all of them, Grosso has launched a new product that, in addition to having an original flavor, increases the fun because it paints the tongue blue.VIEW THE ADS Una Gran Nación : Alas Chiquitanas Deforestation Many brands in Bolivia take the World Environment Day as one more event in their annual schedule. Alongside Una Gran Nacion, a movement to promote Bolivian pride, and Alas Chiquitanas, a nature activisim NGO, we have decided to work on a message to denounce and show the reality that the country is experiencing in regards to the environment, which unfortunately, the decision-makers of the country are not doing anything about. VIEW THE SPOT VIEW THE 3 ADS  The most important amusement park in the country is GALAXY PARK; on vacation, children spend a lot of time at home, that's why this park is the best option for giving parents a break as well.VIEW THE AD  We all have home appliances that we don't change due to procrastination. We tend to say "whenever I can", waiting for the perfect moment to do so, because, if it still kind of works, it's still doing its job. When you're done with excuses, when there's nothing left to do but do what's right. At DISMAC we make it easy (MiniCuotas, no initial fee, basic requirements) and a whole chain of value (immediate delivery, warranty, etc) so that today you can renovate without having to wait for the ideal moment that is never going to come.Agency: Athos VIEW THE FIRST SPOT VIEW THE SECOND SPOT  ARCOR probably has the largest catalog of gluten-free products in the country. To promote it, we created a campaign during Celiac Disease Month (May), focusing on the most concerning symptom for our children: growth retardation. The goal was to encourage parents to take their children to pediatricians and download our gluten-free products catalog from our website. VIEW THE MARTI AD VIEW THE SANTI AD VIEW THE GEORGE AD  A few years ago, there was news that shook the whole world: colored pencils were running out! However, it is not because children have been using an excessive amount. In reality, it was the adults who were consuming more colored pencils in the United States, Brazil, and New Zealand that were causing this shortage. Here in Bolivia, we live in a difficult time due to COVID, an unstable economy, job scarcity, civic strikes, etc. All of these are situations that can generate a lot of stress in adult life. So, why don't we motivate adults by inviting them to participate in recreational activities such as coloring? To motivate them, we made a campaign made up of six mandalas that reflect real-world, day-to-day experiences. We invite adults to color their problems and at the same time, remind them to never stop being kids. VIEW THE BABY AD VIEW THE TRIP AD VIEW THE SCHOOL AD VIEW THE CLEANING AD VIEW THE WORK AD VIEW THE PETS AD  An event that occurred on July 2, 1947 is back in the news in 2023, now in Bolivia.Many said it was a conspiracy theory, but no, it's all real.We're here to make contact of the third kind with brands and customers who want to stop being skeptical.#Agencia1947 #WeAreNotAloneVIEW THE SPOT  Monterrey provides steel solutions. The wheelbarrow is its flagship product, due to its quality and resistance. Agency: BRO, Bolivia.VIEW THE ELEPHANT AD VIEW THE ANVIL AD Arcor: Sweet Memories of Mom Bon o Bon is a brand that has always been present on Mother's Day. Marked on its calendar due to the importance this date has on its meaning for the consumer and the impact it has on sales. The brand has been so present that it has become more bad more difficult to surprise the audience, especially with the common speech that glorifies moms. The objective is to create content that better resonates with the reality of these moms, creating a tighter bond that is already present between them and their children.VIEW OUTDOOR VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD VIEW THE FIFTH AD  Santa Cruz Vida y Salud and its Corporate Insurance provides coverage against accidents for workers of multiple industries. To inform about this benefit, we made posters referencing the blueprints of different workplaces, depicting the high risks they hold inside.VIEW THE CHOPPER AD VIEW THE BUZZSAW AD Arcor:Do It With Topline The biometric system solution offered by Santa Cruz Telis, avoids any possible human recognition mistakes by accurately verifying facial features with 99.9% precision rate. We found a way to make this benefit visible, at first glance, with two different people that can get confused and create a dangerous situation, knowing that erring is part of being a human, not biometric.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD Soulftware Corp.: Appbulance Imagine needing an ambulance one day, but living in Latin America where it is likely that it won't arrive due to traffic, limited service, and other factors that affect the region. Now imagine that on the floor below your apartment, there is a doctor who can quickly come to your aid, stabilise you while waiting for the ambulance, and save your life. Ogilvy Bolivia has created an innovative solution to the issue of limited ambulance services in Latin America with the launch of their new app APPBULANCE in the coming months. The app, developed by Ogilvy's technology division Soulftware Corporation, recently won a Pencil at the D&AD Future Impact Awards and has been shortlisted for The One Show 2023 in the IP&Products category. VIEW THE CONCEPT Nacional Seguros: The Real Screen Saver In violence, the agresor becomes more violent when he dicovers that his victim is searching for help. In that way, we create a serie of screen savers with a Hidden helpline number.VIEW THE CONCEPT Bella Forma: There's An Easier Way Many people are concerned about their physical appearance, but know that achieving results can involve a lot of effort on their part in the form of exercise and dieting. At Bella Forma Aesthetic Center they can reduce volume without sacrificing themselves by doing sports or depriving themselves of copious meals.You can carry out an extreme plan to take care of your line like signing up for CrossFit, Zumba, make strange diets or undergo the hard training of Rocky Balboa. But it doesn't matter what you do. If you want results, there's a way to get them without putting in any effort. VIEW THE SPOT VIEW THE GYM AD VIEW THE RUNNER AD VIEW THE CALISTHENICS AD VIEW THE STAIRS AD  Halloween, more terrifying than it seems for animals Halloween, a date that has gained popularity in our country in recent years, has become an opportunity to dress up as terrifying characters, take advantage of going out with friends to parties and tell horror stories to children as they told us. When we were little.The stories are different, some are cats and others dogs, but they have something in common, the terror they went through until they could be rescued, abandoned to their fate even with their young, the volunteers of the home have given them a second chance at life, with medicines, cures and take care of those who were discarded by their owners because they simply weren't as cute as when they were puppies, a social problem that doesn't seem to end.VIEW THE BIMBA SPOT VIEW THE LITO SPOT VIEW THE RAYO SPOT VIEW THE ROMEO SPOT VIEW THE SUERTUDO SPOT  Poverty and inequality in Bolivia is not a government priority. For this reason, year after year Techo Bolivia makes a collection to raise funds and go to the aid of the most vulnerable families living in settlements.To communicate the collection for September 2022, we base ourselves on a reality: people who come to live in settlements become "architects", because they are the ones who must build a place to live. A truth that hurts us, but at the same time motivates us to continue fighting so that everyone has a decent place to live. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD  Poverty and inequality in Bolivia is not a government priority. For this reason, year after year Techo Bolivia makes a collection to raise funds and go to the aid of the most vulnerable families living in settlements.To communicate the collection for September 2022, we base ourselves on a reality: people who come to live in settlements become "architects", because they are the ones who must build a place to live.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD Faber Castell TOP: MyFirstLoveLetter We cannot deny that the great technological advance that we have experienced in recent years has brought us immeasurable benefits in different sectors such as education, health, security, management, etc., but today we write less and less, today we chat and type, we do not write, we send audio at different speeds to listen, that is also a reflection of the technological advance that we live. The Bolivian is passionate about love, in addition to the famous Valentine's Day celebrated around the world on February 14, the Bolivian has its own day of love, celebrated every year on September 21. Madepa, who represents the Faber-Castell and Top brands for Bolivia, on this special date for BoliviansVIEW OUTDOOR Frigorfico BFC:The Cut Emoji Every July 17 is the #WorldEmojiDay and in Carnicerias BFC, we decided to celebrate it by deciding one of the most delicious emojis - the meat emoji - to make it a reality. This is how the Emoji Cut was born. This plan of action begins with a sneak peak on social media on July 15 and finally revealed on July 17, inviting the whole world to visit the Carnicerias BFC in Santa Cruz, Bolivia and order their own Emoji Cut so that they can fire up the grills and taste it. VIEW THE CONCEPT Alas+Chiquitanas: Howler Monkey. An investigation carried out by the Institute of Ecology of the Universidad Mayor de San Andrés (UMSA) in June 2021 that focused on 48 species of mammals, says that in the devastating fires experienced in the Bolivian Amazon in 2019 almost 6 million animals died.So we decided to show in this campaign four victims of the fires, but who were lucky enough to survive: Hawk, Howler Monkey, Little Wild Pig and Little River Wolf, VIEW THE MONKEY AD VIEW THE HAWK AD VIEW THE WOLF AD VIEW THE PIG AD  Cofler is a chocolate that speaks a lot about happiness and we had an observation. During the day there are so many achievements that we don't celebrate. It's time to celebrate our little victories! Because happiness is something that is eaten in small pieces.Agency: Rock and Roll VIEW THE GAMER SPOT VIEW THE COUPLE SPOT VIEW THE PROJECT SPOT VIEW THE YOUTUBER SPOT  Crediseguro is a company that provides personal and material protection. On this occasion they wanted people to visit their website and purchase insurance digitally.Agency: Rock and Roll VIEW THE PIANO AD VIEW THE THUNDER AD VIEW THE BULL AD VIEW THE SEWER AD VIEW THE VOLCANO AD  Without a doubt, Faber-Castell is one of the world's most renowned brands when it comes to stationary supplies. The 60-colored pencil box is very special, because it contains more tones for each color which allows the user to paint anything and get closer to reality.Agency: Humano PLAY THE BROCCOLI SPOT PLAY THE OCEAN SPOT PLAY THE FLAMINGO SPOT PLAY THE TRUNK SPOT |
Search blogMembersPast guest reviewers
Latest newsBlog categories
Blog archives
RSS feed
advertising news |
 |
New Print from God, Bolivia 
Arcor direct marketing presented by Athos Bolivia