Seen and noted
The Covid-19 pandemic has made our lives very complicated. Fighting against the virus and getting back to a normal way of living is only possible through consistent regulation policy, and, most importantly, vaccination.But, the process of vaccination in Georgia is moving at a quite slow pace.
So, we thank and encourage the people who followed through with their social duties, got vaccinated and contributed in building a normal future for everyone. VIEW THE AD Giovanni Morra: The Occupied Passport
Giovanni Morra, specializing in conceptual accessories, including passport covers, stands for freedom of expression. As mentioned above, one of the most urgent topics for Georgians, is the Russian occupation. Giovanni Morra saw one of its products - a passport cover - as a powerful and the most relevant carrier for Georgians to spread the message across the borders.
VIEW OUTDOOR Treepex: Burned Christmas Trees
To remind people about the damage, we exhibited burnt Christmas trees next to the charming fir trees at the annual Christmas fair. Recent wildfires destroyed 10 million square meters of forest in Georgia. The problem is huge, but there is hope. Let's start a new Christmas tradition - plant a real Christmas tree and save the forest. Agency: Leavingstone, Tbilisi.
VIEW OUTDOOR Natakhtari: The Flying Hammock
The hammock is a local symbol of chilling out, relaxing and having no worries. That's why Natakhtari Brewery chose it as our main object of communication in this campaign via Leavingstone, Tbilisi. The mannequin in the hammock was engineered to relax and sip on a bottle of beer. The hammock showed the cheerful side of Georgians to the world and set an uplifting example.
VIEW OUTDOOR
Alpina provides your wood with the ultimate surface protection and desired color. Agency: ABK Communication, Georgia.
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Georgia is a small country with a big gender equality problem. The thing is though, that the Georgian language does not have any gender-specific pronouns, so while people may remain prejudiced, the language itself does not discriminate. Rugby is the most popular sport among Georgians, and while we hear a lot about our National Rugby Team, Georgian female rugby team is just as (if not more) successful and acknowledged. With this social TVC, we wanted to draw on that insight and demonstrate, that while many may think of men when they hear specific adjectives, it is possible, and real, for women to be equally strong, fast and determined to win.Agency: McCann Tbilisi
VIEW THE SPOT Georgia: Dinner With Georgia
Record 6 Millionth tourist to visit Georgia in 2016 gets a taste of country's very special hospitality.Agency: Windfors, Georgia
VIEW THE SPOT
Being a student is like being a sportsman: it requires a set of specific skills - stamina, creativity, endurance. You compete with everybody, but mostly with yourself know your limits and possibilities. You have to know.Agency : Windfors, Georgia
VIEW THE SPOT
Durex has created this hilarious print ad to promote their lubes which get in literally anywhere.
VIEW THE AD Maestro: Only Those Who Risk It
Maestro challenged people to find the courage to stick their hand into the unknown and rewarded them with festive spirit and fascinating rush for celebrations profoundly portrays character and mission of âMaestroâ Brand. Agency: Leavingstone, Tbilisi.
VIEW OUTDOOR Geocell : Don't Cut Down Decorate
In this Christmas spirited film, leading telecommunications brand in Georgia, Geocell collaborates with acclaimed musician Katie Melua to raise awareness to the critical problem surrounding New Year festivities.
VIEW THE SPOT Fox: A Guest Of HonourEcopolice: Pay For The You Breathe
To change drivers harmful habits and promote eco-friendly insurance package, we established a fake law enforcement agency Ecopolice and spread rumours that Georgian government was going to tax air.Agency: Leavingstone
VIEW THE AD Natakhtari: Cybeer Bar
Leavingstone, Tbilisi knows that social media addiction is destroying true friendships. Natakhtari Beer opened up the worlds first fully digital "Cybeer Bar" to help reconnect friends.
VIEW THE CONCEPT Beer34: Statue Just For Loving Beer
Introducing the first statues a brand put up for its customers right in the middle of the city. These guys didnât invent anything, or win any wars. Weâre honoring them just because they love beer too much. 34 the first Georgian craft beer wanted to reach beer fanatics special people who can appreciate a special taste. That's why we launched 34 with a shocking price tag 34 Laris a bottle. In other words, it was 20 times more expensive than itâs supposed to be. In five days, we tracked the first heroes to buy 34 and crafted their personal statues.
Agency: Leavingstone, Tbilsi VIEW OUTDOOR Tree Of Life: Wheelchair Parking
JWT Metro, Tbilisi has created the "Parking Wheelchair". A social experiment in one of the main streets of the city using 70 wheelchairs where every parking spot is occupied.
VIEW THE SPOT
In the boring and complicated insurance category, Mr Rexi has some chances to be heard. Agency: Windfor's Georgia.
VIEW THE MR REXI SPOT VIEW THE COW SPOT VIEW THE BEDROOM SPOT |
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