Seen and noted
The cost-of-living crisis combined with the housing shortage have created the perfect storm for people living on the edge of homelessness. Most concerning is the fact that women over the age of 45 are the fastest growing category of people sleeping rough.
VIEW THE AD
For many South Australian families, the Easter long weekend involves a road trip where safe driving can be the difference between a happy Easter and a tragic one. Unexpectedly playful and strategically puerile, this simply shot TVC puts our audience in the backseat of a car where Dadâs keeping everyone entertained with a catchy road trip sing-a-long.
VIEW THE SPOT St John Ambulance Australia : First Aid
Despite the best of intentions, first aid training is rarely at the top of many Tasmanians' to-do list.Based on this insight we created a series of press ads designed to inspire Tasmanians to make first aid training their first priority.In each execution, as our audience's eyes track down the ad they transition from a relatable, everyday âto do listâ chore to an unexpected emergency situation. One they may not be equipped to deal with due to their lack of first aid training.
VIEW THE 4 ADS
Bonsoy have launched an extensive range of alternative beverages that make them more than just soy milk.
VIEW OUTDOOR Four'N Twenty: The Pie Napkin
A FourâN Twenty meat pie (with sauce/ketchup) is the cherished snack of Aussie football fans. The Footy Record is Aussie footballâs official game day magazine.The relationship between fan, pie and magazine has always been symbioticâ¦
VIEW THE CONCEPT Think! Road Safety: Reality Hits Hard
Research shows that drug drivers falsely believe they are not impaired. It further identifies the main reasons for behavioural change would be to confront the consequences of impaired driving and the unnerving paranoia caused by the fear of being caught by police. These spots highlight the different experiences weed and meth drivers have. We want the viewer to recognise themselves and see the ad as a mirror, leading to a change in behaviour and avoid a drastic hit of reality.
VIEW THE 10 ADS
Egg thief on the loose! The latest instalment of the 'Bring the Bright' brand platform elevates the use of eggs beyond breakfast by showing how they bring brightness (and a little bit of fun) to Aussie meal times.
VIEW THE SPOT AFL: Opening Round Banner Banter
To launch AFL's first ever Opening Round round in Sydney, Akcelo used an iconic AFL tradition (the giant pregame banners) to ignite the banter between Sydney and Melbourne, inspiring all of Sydney to rally together as one big team. The AFL kicked off the launch of the banner with a press conference including some of the most influential players and figures in AFL.
VIEW OUTDOOR Heineken: Sounds Like A Good Time
To promote the timeless partnership between Heineken® and Formula 1, Saatchi & Saatchi Australia and Heineken® have launched the âSounds Like Good Times With F1®â campaign ahead of the Formula 1 Rolex Australian Grand Prix 2024.
VIEW THE SPOT VIEW 5 OUTDOORS
The Australian Football League season launched in earnest "officially" last weekend... with huge crowds on hand, it was certainly a big Round One.And in every fan's hand at the game, there was also a "big round one": the Four"N Twenty pie.Aussies' favourite snack at the footy since pretty much forever.
VIEW THE AD
Continental Tyres wanted to launch their new eContact tyres for EV. Featuring puncture-resistant technology and a quieter drive, there's no better way to showcase just how safe these tyres are than by placing them in the most dangerous situations.
PLAY THE 2 SPOTS
An evil claw made of vapes represents the grip vaping has on the lives of three young teens. These real stories show the horror of vaping addiction.
VIEW THE 3 SPOTS AAMI: Lucky You're With AAMI
Leading Australian insurance provider AAMI has unveiled a new, far-reaching and long-term brand platform via Ogilvy, reinforcing why it's Lucky you're with AAMI.
VIEW THE SPOT VIEW OUTDOOR
Delivery apps have made it easier than ever before to seek out convenience, leaving the well intentioned food in our fridge to go to waste. Praise Fridge Freestylers reminds Aussies of how rewarding it feels to get creative in the kitchen and use what's already in your fridge, creating a big win for wallets, the environment and our taste buds.
VIEW 3 OUTDOORS Guinness: St Patrick's Day Countdown
For Guinness drinkers St Patrick's Day is up there with Christmas. We created a series of Guinness motifs using beds representing the number of sleeps until the biggest day on the Guinness calendar.
VIEW THE CONCEPT VIEW THE OUTDOOR
For Guinness drinkers St Patrick's Day is up there with Christmas. We created a series of Guinness motifs using beds representing the number of sleeps until the biggest day on the Guinness calendar.
VIEW THE CONCEPT The Wholegreen Bakery: The Cardboard Cake
"Let them eat Cardboard?" In a twist on Marie Antoinette's famous words, independent advertising agency The Hallway has teamed up with Sydney-based Wholegreen Bakery to create a deliciously edible, Coeliac-Australia-accredited Cardboard Cake that will have gluten-free sceptics eating their words. Literally.
VIEW THE CAMPAIGN Mountain Goat Brewery: Human Resources
Nutraceutical ads can be a hodgepodge of drab testimonials and elderly people happily walking along the beach. For its brand launch, Epijoint wanted to throw out these tired old category notions and show exactly the kind of refreshing movement its product fosters. So, naturally it landed on an octogenarian blacksmith.
VIEW THE SPOT
Our new brand platform for Muffin Break asks people to see the brand differently. Because no matter how rushed you are, everyone deserves a breakation in their day. And we mean everyone....
VIEW THE SPOT
For women over 40, a regular breast screen is the best way to detect cancer early and reduce the risk of life-threatening impacts. But South Australian women are still skipping their regular breast screens.
VIEW THE SPOT Johnnie Walker: The Debutante Ball
Johnnie Walker is continuing to take bold steps towards progressing equality with its latest campaign in partnership with Sydney Gay and Lesbian Mardi Gras, Leo Burnett Australia and Herd MSL. With a mission to celebrate inclusivity and empower individuals to embrace their first Mardi Gras experience, Johnnie Walker proudly hosted the Debutante Ball for first-timers. Recognising the diverse and nuanced reasons why some have yet to attend Mardi Gras, the campaign sought to provide a supportive and welcoming environment that celebrated the individuality and diversity of the LGBTQIA+ community.
VIEW THE CONCEPT Palm Valley Coconut Vodka: Jump InPalm Valley is the first vodka on the market made of 100% coconut. That means no preservatives, lower calories and absolutely nothing artificial. Perfect for young influencer markets that like to stay fit and healthy but party at the same time. VIEW OUTDOOR
In Australia, a 'red hot take' is a controversial opinion. So, when Chicken Treat asked us to create a campaign promoting their collab with Frank's RedHot Sauce, we developed this ongoing campaign of daily 'Red Hot Takes' offering opinions on everything from dating profiles to personalised numberplates.
PLAY THE SPOT
When weâre talking about freshness, weâre really talking about timing - get the timing just right for stone fruit perfection. And while timing is essential for delicious stone fruit, itâs also essential for most things in life. We had to make an everyday fact more dramatic. To remind people not to put up with unripe stone fruit, our radio campaign highlighted some of the more extreme situations in which bad timing can ruin everything.
PLAY THE 3 SPOTS
Unique Foods is new brand to the Pie, Sausage Roll and Donut category already heavily dominated buy two major brands. In order to gain strong recognition and leap frog years of consistent branding,
PLAY THE 4 SPOTS
More Young Australians than ever are experiencing mental illness. As their world becomes a darker place, the Perron Institute are conducting ground breaking research into our brains and genes to unlock the secrets of mental illness and find the keys to brighter places.
VIEW THE SPOT Think Road Safety: Stoned
Research shows that drug drivers falsely believe they are not impaired. It further identifies the main reasons for behavioural change would be to confront the consequences of impaired driving and the unnerving paranoia caused by the fear of being caught by police. These spots highlight the different experiences weed and meth drivers have. We want the viewer to recognise themselves and see the ad as a mirror, leading to a change in behaviour and avoid a drastic hit of reality.
VIEW THE 2 SPOTS VIEW OUTDOOR
Leveraging off the mania sweeping Australia as Taylor Swift toured, we wanted our customers to know we were Swifty too... pushing Peter Shearer's quick fitting and tailoring service.
VIEW THE AD Hawkes Brewing Co: Game For Good
Hawke's Brewing Co. has unveiled a bespoke gaming machine that donates all of its 'takings' to environmental causes. Built in partnership with creative company The Ministry for Communications & The Arts and technology innovation company Nakatomi, the 'Game for Good' will live inside the brewing company's hospitality venue The Bob Hawke Beer & Leisure Centre.
VIEW OUTDOOR Smooth FM: Absolutely Everybody
'Together in Music: Mardi Gras' extends Smooth FM's recently released brand platform 'Together in Music'. There's no greater expression of unity, or the power of an anthem, than Mardi Gras. In that shared spirit of togetherness, Smooth FM used this outdoor campaign to celebrate Sydney Mardi Gras and Australia's LBGTQIA community. Agency: The Hallway
VIEW THE 4 OUTDOOR DFO: Those In The Know DFO
In response to the growing demand for face-to-face discounted retail, DFO, Vicinity Centres' premium outlet shopping centres, has launched a new brand platform 'Those In The Know, DFO' in collaboration with TABOO.
VIEW THE SPOT VIEW THE 3 ADS
Tonight is the earliest start to an AFL Football Season in history.
This opening round of matches has been curiously named "Round Zero". Fans may have been caught short of time to prepare for the new season, but their favourite game day snack food is ready in no time, and will be reporting for business as usual. VIEW THE AD
Rugby League is the biggest sport in Australia. Second only to beer in popularity. Together, they're a match made in heaven. So, to celebrate the highly anticipated 2024 season, Power's, the unofficial beer of Rugby League, sent out a message all footy fans could relate to.
VIEW OUTDOOR
Say hello to a bold new direction for Nissan in Australia. The automotive brand marks an exciting new chapter with a national campaign celebrating the unique benefits of Nissan's innovative e-POWER technology, alongside a reinvigorated visual identity.
VIEW OUTDOOR
The bustling ride in. The pre-game meal. Hanging with mates and soon-to-be-mates on the Matagarup Bridge. Every Freo game has a special feeling for fans, its own spicy blend of anticipatory excitement and getting lost in the purple haze. To celebrate the 2024 season, Fremantle Football Club launched a new campaign.
VIEW 3 OUTDOORS Hahn: The Billboard Is A Blackboard
Hahn's low carb and great taste make it the best beer to enjoy post sport. So as part of the promotion for our upcoming Half Court Half Pub basketball event we turned the iconic Taylors Square billboard into a backboard How Good.
VIEW OUTDOOR
Appliances Online presents 6 outdoor versions advising customers to say goodbye to S#!* appliances
VIEW 6 OUTDOORS
In 2023, Shameless Media commissioned an audience research study to gain a better understanding of the community they reach. Data and insights company Starburst Insights came back with five key typologies: Bold Explorers, Ambitious Achievers, Homebodies, Compassionate Caregivers, and Social Butterflies. Collaborating with co-founders Michelle Andrews and Zara McDonald, Charlotte White (Video Producer, Shameless Media) wrote out a typical day-in-the-live of each typology, relying heavily on the provided data.
« First « Previous
Next » Last »
1 of 180
VIEW THE SPOT |
Search blogMembersPast guest reviewers
Latest news
Blog categories
Blog archives
RSS feedVisit Campaign Brief for Australian creativeadvertising news |