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Seen and noted

Cathay Pacific Airways: The Well Travelled Lai See

 AMBIENT   HONG KONG    December 12, 2017 11:38
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F79fbd_0004.png&width=200Cathay Pacific, in partnership with McCann Worldgroup Hong Kong, has given new meaning to sustainability for Chinese New Year with the release of Well Travelled Lai See - created using thousands of retired uniforms that were destined for the landfill. Lai See are lucky money packets traditionally made of paper and are passed to family and friends at this time of year. To highlight the spirit of giving at Chinese New Year, the bespoke Lai See are available for sale to the public with all profits going to a local Hong Kong charity.

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Médecins Sans Frontières (MSF): Tram Station

 OUTDOOR   HONG KONG    October 25, 2017 19:09 (Edited: October 26, 2017 06:09)
http://www.bestadsontv.com/includes/image.php?image=http://www.bestadsontv.com/files/print/2017/Oct/tn_90268_MSF Tram Station1.jpg&width=200Medecins Sans Frontieres (MSF) needed to raise awareness and support of their humanitarian initiatives. Not just by raising donations, but also by supporting their mission that everyone deserves to have medical care no matter who they are and where they are from. How the organization intervenes in any crisis is based solely on people's needs - not political, economic, or religious interests. The campaign motif via Ogilvy & Mather, Hong Kong, aims to demonstrate that we do not choose between different groups of people on the basis of whether they are perceived as 'good' or 'bad', deserving or not. 'We take no side when saving lives.'

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Hong Kong Tourism Board: Old Town Central

 INTERACTIVE   HONG KONG    September 02, 2017 18:13
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2017%2FSep%2Ftn_89026_Old+Town+Central1.jpg&width=200Wanting to encourage more people to visit Hong Kong, Grey Group and Hong Kong Tourism Board has revived the area known as "Old Town Central" by introducing people to different thematic routes to explore including: Tasting Hong Kong; Crazy for Art; Time Traveler (heritage); and Treasure Hunt. To facilitate this experience, art-inspired QR Codes have been displayed at various locations within the district.

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Hong Kong Tourism Board: HKTB Pulse Light Show

 OUTDOOR   HONG KONG    August 23, 2017 22:23
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F83072_0000.png&width=200Spinifex Group Hong Kong has launched its first activation for new client Hong Kong Tourism Board which is sure to delight attendees of the 2017 Hong Kong Pulse Light Show.


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McCafe: McCafe Hong Kong Brand Revamp

 INTEGRATED   HONG KONG    August 12, 2017 18:44 (Edited: August 13, 2017 04:44)
http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/833f5_0004.png&width=200Following the introduction of its enticing new Cocoa Tazza brew, McDonald's is back with a social experiment that takes customers on a journey inside each cup of specially brewed McCafe coffee. In May this year DDB Group Hong Kong introduced McCafe's Cocoa Tazza brew. DDB set out to change people's perceptions, and encourage them to re-evaluate their coffee criteria, by turning their focus to what goes on inside the cup instead.

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Tesco: Safety Bags

 WEB FILM   HONG KONG    August 02, 2017 14:56 (Edited: August 03, 2017 00:56)
http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/3f52e_0004.png&width=200Cheil, Hong Kong and Tesco China have created 'Safety Bags,' a bag that removes harmful pesticides to help protect people from contaminated fruit and veg. The bags use photocatalysis, a process that breaks down compounds using the power of light, and is proven to destroy toxic chemicals, including pesticides. Tesco is currently trialling the bags.

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Samaritans : Loneliness

 PRINT   HONG KONG    June 07, 2017 16:05 (Edited: June 08, 2017 02:05)
http://www.bestadsontv.com/includes/image.php?image=http://www.bestadsontv.com/files/print/2017/Jun/tn_87458_SAMARITANS_1 Loneliness.jpeg&width=200For those suffering from depression it can feel like they are in a cage, trapped by their inability to speak. To get the phone ringing for The Samaritans Hong Kong Ogilvy & Mather commissioned Jordan Metcalf the famed typographer to craft three unique works. Each execution using Chinese characters for'Helplessness', 'Loneliness'and 'Hopelessness' that visually form cages.

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Amnesty International: Every Freedom Needs A Fighter

 AMBIENT   HONG KONG    June 07, 2017 12:42
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fb87a3_0002.png&width=200In October 2016, five Hong Kong booksellers were abducted for selling controversial books. Clear signs Hong Kong's Basic Law that protects freedom of expression Article 27 is under threat. To raise awareness, together with Amnesty and Brand Union we did the unthinkable. We opened a bookstore that sold controversial books. With one small difference, all the books inside were redacted. Agency: Ogilvy & Mather Hong Kong

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Wellcome Supermarket: The Shopper's Voice

 AMBIENT   HONG KONG    May 18, 2017 15:08 (Edited: May 19, 2017 01:08)
http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/f67cd_0001.png&width=200Identical and formulaic, supermarket's Product-and-Price commercials (PnP) are easily ignored by audience. To stand out from competitors, Grey Hong Kong turn Wellcome's PnPs into an experience audience wouldn’t want to miss a chance to get famous.We held "The Shopper’s Voice"

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HSBC: Solar Shelter

 AMBIENT   HONG KONG    May 10, 2017 17:20
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F8327b_0000.png&width=200Hong Kong's first-ever solar-driven tram shelter, 'Solar Shelter'.Created with Grey Hong Kong to highlight HSBC's involvement in the Belt-and-Road Initiative and it's push towards a greener economy.Solar panels were installed on the tram shelter roof, absorbing sunlight during the day, and powering more than 60 light bulbs by night.

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HSBC: Rainbow Lions

 AMBIENT   HONG KONG    May 09, 2017 09:59 (Edited: May 09, 2017 19:59)
http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/94a26_0001.png&width=200November 2016, HSBC unveils Stephen and Stitt, the iconic HSBC lions have been turned into art pieces inspired by the colours of the Pride rainbow. The unveiling is the culmination of HSBC's campaign: Celebrate Pride, Celebrate Unity. Designed by a local artist and blessed by a Feng Shui master a conversation starts. A petition to have them removed is launched and a protest soon follows. HSBC stands strong by its beliefs in diversity and inclusion.
The world's media follows the story and many other local businesses join with HSBC to show their support.

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Pantene: The World's Most Extreme Hair test

 WEB FILM   HONG KONG    May 09, 2017 09:40
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fcf95d_0003.png&width=200Only Pantene can repair the damage caused by 5,000 blow dryers. To prove this a model stood behind the jet engine of a very large aircraft to have her hair dried.The video received 24.8million hits in one day and over 115million media impressions helping prove nothing beats Pantene strength.

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Betsy Beer: Beer For 35,000ft

 AMBIENT   HONG KONG    March 28, 2017 09:13
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F5e174_0002.png&width=200Cathay Pacific has created Betsy Beer, its very own craft beer and "The First Beer Scientifically Crafted For 35,000ft." Agency: McCann Worldgroup Hong Kong.

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MTV: Staying Alive Foundation

 TV   HONG KONG    February 14, 2017 16:05
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F40850_0000.png&width=200The MTV Staying Alive Foundation has released their 2017 safe sex campaign on Valentines Day with an animated film from Mrzyk & Moriceau with music from Woody Guthrie. The new work from Ogilvy & Mather Hong Kong features Dick the Dog and his owner, who struggles to contain his pet's love of holes.

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Glad Bags: The amazingly secure double lock bag

 TV   HONG KONG    January 10, 2017 13:03
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F94911.png&width=200An experiment to prove the newly launched Glad double lock bag is incredibly secure by AIR Concepts Hong Kong.

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Adidas Climaheat: Snow Run

 INTERACTIVE   HONG KONG    December 02, 2016 12:00 (Edited: December 02, 2016 23:00)
http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/a56c4_0003.png&width=200With the release of the adidas Climaheat jackets, adidas Hong Kong created a virtual reality fitting room at its Hong Kong adidas Sport Performance Flagship store in Causeway Bay. While ordinarily, customers would try on apparel in a conventional fitting room, the adidas VR fitting room exposed customers to weather effects including audio, visual and temperature control. The fitting room environment simulated training in cold weather, which added a degree of realism to the "snow run" that customers were challenged to complete in the VR game. Passersby on the street outside of the adidas store were also able to see inside the fitting room via a physical window.

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Hong Kong Disneyland: Star Wars Takeover

 AMBIENT   HONG KONG    August 09, 2016 04:27
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F5248f_0004.png&width=200Anonymous Hong Kong put together an ambient program for Disneyland Hong Kong

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Casablanca Home: Magic Pillow

 PRINT   HONG KONG    June 09, 2016 09:37
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2016%2FJun%2Ftn_80123_Casablanca_Magic+Pillow_Deep+Sleep_Classic+Bedroom.jpg&width=200A good pillow plays a critical role in ensuring a good night's sleep. Features like the firmness and contours play an essential role in the quality of rest and help guarantee uninterrupted sleep. Thanks to two layers of down and memory foam designed to fully support the curve of the neck, the Casablanca Magic Pillow keeps tossing and turning to a bare minimum. Chances of waking up in the same position you fell asleep in are very much on the high side.Agency: Publicis, Hong Kong

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Hello Angel: Happy Notes

 AMBIENT   HONG KONG    May 23, 2016 09:20
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F765de_0002.png&width=200Cheil Hong Kong and Hello Angel, the nappy brand, have redesigned the nappy to help new mums combat the baby blues. Hello Angel's new Nappy Notes nappy range for newborns, devised by Cheil Hong Kong, has loving messages of support for new mums embedded into each nappy.

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Haagen Dazs: Mother's Day Surprise

 WEB FILM   HONG KONG    May 14, 2016 09:08
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fab526.png&width=200A mother's day surprise to reinforce Haagen-Dazs's brand belief "Real love doesn't need many ingredients".From Hong Kong agency, Air

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Shutterstock: The Best Bob In The World

 WEB FILM   HONG KONG    April 29, 2016 09:20
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F3e078_0002.png&width=200Ogilvy & Mather Hong Kong (Ogilvy) have created three fake case study videos for Shutterstock, using nothing but Shutterstock footage. With awards season fast approaching, the campaign, "Fake Study Videos" provides a little light relief for creatives in the run up to the deadline and reminds creatives that an array of stock footage is available to create entertaining films.

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Joy of Life: First Photo Last Photo

 EXPERIENTAL   HONG KONG    April 13, 2016 09:57
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Ffd38e_0000.png&width=200A stagering 100 million unborn girls are killed right after sonograms are taken. The sonogram, intended to monitor the health of the unborn child becomes her death sentence. Their first photo becomes their last photo. Grey Hong Kong + Shanghai came together to highlight this statistic.

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Samsung: Be Their Eyes

 AMBIENT   HONG KONG    March 24, 2016 10:37
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F44d27_0003.png&width=200As part of its commitment to give back to the community, Samsung along with Cheidl Hong Kong kicked off its 'Make Hong Kong Better' initiative in December 2015 by teaming up with Hong Kong Blind Union.

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Maxis: SOS Network

 INTERACTIVE   HONG KONG    March 16, 2016 21:17
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F5452e_0004.png&width=200The Maxis S.O.S. Network is a portable, battery-powered mesh network that keeps people connected during disasters. Any smartphone on any service provider can connect, allowing users to send messages and photos to anyone in the vicinity.Agency: Ogilvy & Mather Hong Kong

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Kiehl's: Stockings

 TV   HONG KONG    December 16, 2015 12:13
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fdbebe.png&width=200The film aims to showcase Kiehl's wide skincare product range which spans from women to men, children to the elderly, even pets. It’s designed to deepen the brand's connection with customers with a Christmas stocking, a holiday tradition that resonates with everyone.Agency: Air Hong Kong

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WWF: Rewrite Their Future

 INTERACTIVE   HONG KONG    December 09, 2015 14:27
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2015%2FDec%2Ftn_75915_wwf.png&width=200Hong Kong plays a key role as a transit hub and major retail ivory market. To put an end to the needless slaughter of African elephants in the procurement of ivory, WWF-Hong Kong in partnership with Geometry Global has launched its "Rewrite Their Future" campaign, inviting citizens to consider the harm done to elephants when extracting their tusks by creating a new name for ivory. To this end, the campaign, in conjunction with Geometry Global and Ogilvy Hong Kong, calls on Hong Kongers to literally ‘rewrite the future’ of elephants by encouraging them to create a new Chinese character for ivory, which accurately portrays the nature of ivory extraction. When creating their characters via the campaign website (http://rewritetheirfuture.wwf.org.hk), Hong Kongers are also submitting a petition to the Hong Kong government to take concrete action to prohibit the city’s ivory trade. To garner support, the campaign will extend into schools, shopping malls and social media. The petition to ban ivory sales in Hong Kong will be presented to the government in early 2016.

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Hong Kong CleanUp: Beach

 PRINT   HONG KONG    October 21, 2015 13:14 (Edited: October 22, 2015 00:14)
http://www.bestadsontv.com/includes/image.php?image=http://www.bestadsontv.com/files/print/2015/Oct/tn_74761_beach.jpg&width=200In a mission to engage 5% of Hong Kong people to clean up litter and turn awareness into action, Hong Kong Cleanup has partnered with Ogilvy & Mather to launch a campaign to ask the people of Hong Kong to participate in the 15th annual clean up challenge.

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Nike : Nike Air Max 95 Collectables

 AMBIENT   HONG KONG    October 06, 2015 08:49
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fc4ed4_0000.png&width=200The highly sought after Nike Air Max 95 sneakers just became more collectable on it's 20th anniversary. Tapping into the mid-90's craze of collecting exclusive trading cards and limited edition sneakers, local Hong Kong artists created a specially designed series of collectable cards showcasing the AIR MAX 95 range to mark the re-release of this all-time favourite shoe with a throwback to 1995 in Hong Kong. Agency: Ogilvy & Mather Hong Kong

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Courtyard by Marriott: The Elevator Pitch

 INTEGRATED   HONG KONG    June 21, 2015 11:13
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F9a635.png&width=200Pitch your business idea in a Marriott Courtyard elevator before it reaches the top floor. Best idea wins cash to make it happen.Agency: Publicis, Hong Kong

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Nike Air Max Day: Step back in time

 INTERACTIVE   HONG KONG    May 27, 2015 16:03
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F781c2_0001.png&width=200Hong Kong is crazy about sneakers, it even has a street named after it. To celebrate Air Max Day, Ogilvy & Mather Hong Kong created interactive installations that showed how this iconic sneaker has been a part of its popular culture since its debut in 1987. Five local born artists illustrated how each Air Max model has a Hong Kong story for each year. To take people back in time, each installation had the 5 human senses of 'sight, sound, smell, taste and touch’ hidden in the art. These multi sensory installations virtually took people back in time to re-experience familiar local memories.

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Pizza Hut: Pizza Box Movie Projector

 INTERACTIVE   HONG KONG    May 26, 2015 13:12 (Edited: May 26, 2015 23:12)
http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/2ead3_0002.png&width=200Ogilvy & Mather Hong Kong has created the "Pizza Box Movie Projector", a Pizza Hut pizza box that turns into a movie projector.

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HBSC: Today's Ambition Is Tomorrow's Legacy

 TV   HONG KONG    May 05, 2015 13:31
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F39518_0004.png&width=200Behind every successful business is a passion to realise an ambition. Watch our feature films to view what's behind some of Hong Kong's most remarkable businesses. Agency: Grey Group Hong Kong.

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Hong Kong Cleanup: The Face Of Litter

 AMBIENT   HONG KONG    April 28, 2015 14:44
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F84411_0004.png&width=200Littering and excess waste is an ongoing problem that needs to be faced, once and for all. Taking this statement literally, the Hong Kong Cleanup used DNA phenotyping to put a face to litterbugs. The campaign can be seen around the city, warning people not to litter, at the risk of becoming the next face of the campaign. Agency: Ogilvy & Mather Hong Kong.

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AIDS Concern : Can You Smell The Stigma

 AMBIENT   HONG KONG    March 29, 2015 22:01 (Edited: March 29, 2015 11:01)
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F899d9.png&width=200TBWA Hong Kong client CSR had an online video published on social media showcasing the shocking findings of a social experiment conducted in November last year exposes the hidden stigmas people living with HIV in Hong Kong face everyday. We used a very typical purchasing behaviour the love of freebies to make Hong Kongers aware of these stigmas.

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Smart Car in Hong Kong

 OUTDOOR   HONG KONG    March 08, 2015 02:19 (Edited: March 07, 2015 15:19)
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F0419e_0004.png&width=200The small, nimble Smart Fortwo by Smart Car is the perfect car for navigating Hong Kong's narrow and congested streets. To illustrate the Smart Fortwo's unique size, Ogilvy & Mather Group Hong Kong created 3D posters of Hong Kong streets to hang in Mercedes-Benz showrooms

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Watson's Mouth Wash: Octopus

 PRINT   HONG KONG    February 04, 2015 02:52 (Edited: February 03, 2015 15:52)
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2015%2FFeb%2Ftn_68336_Octopus.jpg&width=200When you've got monster breath Watsons Mouth Wash can help.Agency : DDB Hong Kong

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Cathay Pacific Airways: Road Warrior

 TV   HONG KONG    January 29, 2015 20:15 (Edited: January 29, 2015 09:15)
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F8e972_0000.png&width=200McCann Hong Kong and Cathay Pacific unveiled their new global campaign "Life Well Travelled" this week, with the aim to rebrand and communicate a more expansive position in the market for the airline. The aim of the campaign was to introduce Cathay's new brand position, focusing on the "imperfections of travel" and the role they play in delivering a more realistic experience

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Solvil et Titus: One Moment One Lifetime (aka Tom & Audrey)

 TV   HONG KONG    December 03, 2014 00:41 (Edited: December 02, 2014 13:41)
http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/1bfd9_0000.png&width=200The story of One Moment One Lifetime as Tom & Audrey enjoy an afternoon together for prestige watch maker Solvil et Titus. Agency: McCann Worldgroup Hong Kong.

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EPS: Green Hero

 TV   HONG KONG    October 16, 2014 01:04 (Edited: October 15, 2014 14:04)
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F73f0d_0000.png&width=200Lowe Hong Kong together with EPS have launched a new retail wave of their thematic campaign, namely EPS iDO – Green Hero. The the campaign features two existing ambassadors, Jan Lamb and Charlene Choi. The campaign reverses the red and white colour that has been used in the past and the shopping items are actually parts of the trees.

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Stabilo Pens Judas

 PRINT   HONG KONG    October 03, 2014 17:21 (Edited: October 03, 2014 07:21)
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2014%2FOct%2Ftn_66023_JUDAS.jpg&width=200Cheil Hong Kong dramatizes the benefit of Stabilo highlighter pens in a fresh way. Instead of highlighting a specific section of text, the entire Bible is translated onto one single page, visually. Each and every story was intricately illustrated to form one incredibly detailed poster. One single story of Judas betraying Jesus is then highlighted to show how a good highlighter pen can be used to draw attention to just one specific section within the Bible.

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