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Seen and noted
Bornholms Kildevand:Unboxed Resumes The purpose of the outdoor label NIKIN is to combine fashion with sustainability. The founding idea was to plant a tree for every item of clothing sold and to invest 5% of the revenue in sustainable development. We made this "purpose" into our idea and turned the trees into fashion models who were presented a part of the new outdoor collection in various poses. We juxtaposed fashion and nature in a novel context and raised awareness of sustainability and fashion. The trees were built by Artoid Studio, which also designed the props and set building for The Dune 1+2 and for the new Alien film.VIEW THE 3 ADS The Danish School Of Advertising : Creativity Safeguard To remind creative directors in the danish advertising industry, who delivers the young talent to the industry, we created the biggest first world problem solver we could think off. Having an ad school is not only about getting young ones to apply and teach them it's also about making sure they can get a job when theyâre finished.VIEW OUTDOOR Danlon HR: The Human e Contract Danlon HR, Denmark presents The Human e Contact a revolutionary idea to improve employees livesVIEW THE CONCEPT wwf: Extinction Days The WWF World Nature Foundation has asked leading Danish and international researchers to assess when a specific species is at risk of becoming extinct in the wild. The researcher's stated year represents the most accurate estimate of the species' potential extinction unless action is taken to change its situation. Note that the proposed day and month for the extinction of the species is chosen at random.VIEW THE CONCEPT  Need to chill? New spot by Danish agency &Co. and New-Land introduces to the world the Danish Zen a uniquely laid-back approach to life. This playful campaign from VisitDenmark launches with a series of billboards, urging influencers, hipsters, first-time parents, and city planners to chill. The message is clear: We could all use a dose of Danish zen. VIEW THE SPOT  Ever felt printer rage? HP not only heard you but decided to tackle it head-on. In collaboration with AKQA and HAMLET, HP introduces "Made to be less hated", a bold campaign for its print solutions acknowledging the universal disdain for printers. Fail-proof installation with the HP Smart app, self-healing WiFi, Instant Ink delivery and low-cost highly durable refillable ink tanks. VIEW THE 3 SPOTS  So, who wants to collect money for the summer camp? No-one. Absolutely no-one willingly volunteers for that job. But Nordic fintech Vipps MobilePay is on a mission to make the dreaded gig very, very easy. .VIEW THE SPOT  A music video inspired film to promote a new genre of music we created called R&B or Rhythm & Bricks. The film shows an entertaining metaphor of how LEGO building can help adults unbuild the stresses of their day. Featuring music by Tom Misch who created a soundscape using LEGO brick sounds, vocals and instrumentation, the music seeks to help adults Find their Flow.VIEW THE SPOT  'The Thrill of the Hunt,' a new high impact spot with VFX and creative direction led by Brian Tang of Impossible Objects, introduces the Zenvo Aurora, a new Danish Hypercar. In the clip, directed by Jeremy Heslup of Valkyr Films, the stunning new car careens through moonlit natural landscapes, encountering wild animals, solar flares and views of the Northern Lights in its path. The photo-reel CG elements include wolves and elk in the distance and assorted environmental and atmospheric effects produced by the Impossible Objects team to showcase the kinetic precision of this spectacular new car. VIEW THE SPOT Lakrids By Bulow: We Make The World Taste Licorice On Friday 7th July, the world's largest liquorice tasting will take place as Danish confectionery brand, LAKRIDS BY BULOW, launches global campaign 'WE MAKE THE WORLD TASTE LIQUORICE', which will see the distribution of 500,000 chocolate-coated liquorice samples. From the Tivoli Gardens in Copenhagen to London's Battersea Power Station, liquorice will be offered across the globe to conquer LAKRIDS BY BULOW's ambitious mission to make the world love liquorice -one liquorice at a time. Marking the brands 16 year anniversary, the campaign will take place across six locations including the United Kingdom, Denmark, Germany, Sweden, Norway and Finland. VIEW THE AD  Director Torben Kjelstrup's thrilling film for Danish brewing company Tuborg, 'Tilt Your World,' explores the wonders in everyday life that emerge when we take a slightly different view of the world around us. The film was produced by Thirsty Films in Denmark. While the original premise of the tilting world was established at the outset, the story was told in a vignette format. VIEW THE SPOT People Like Us: Autocorrected Pay Gap Non-profit People Like Us, is highlighting autocorrect bias when it comes to names, often leading to misidentification and a sense of exclusion for individuals with diverse names. Its latest campaign taps into this insight to help correct the pay gap between ethnicities. The 'Autocorrected Pay Gap' campaign, created in partnership with Aussie expat creative director Tim Pashen and creative agency Worth Your While, uses real autocorrect examples to highlight that subconscious bias in favour of English-heritage names affects everything from autocorrect to your monthly pay packet. VIEW THE CONCEPT VIEW FIRST AYAN OUTDOOR VIEW FIRST RISHI OUTDOOR VIEW SECOND AYAN OUTDOOR VIEW SECOND RISHI OUTDOOR  A LEGO store. On Wheels. In the Scottish Highlands. Welcome to the Hardest to reach LEGO store in the World. A campaign designed to challenge and awaken the spirit of adventure in ourselves and our audience. Who will go, Above & Beyond and claim the prize?VIEW OUTDOOR People Like Us: Signature For Signatures Recent research shows that working professionals in the UK from Black, Asian, Mixed Race, and minority ethnic backgrounds earn on average 16% less than their white counterparts. It is a simple equation. Ethnically diverse workers are more likely to experience stagnant wages and therefore more likely to experience economic hardship.Agency: Worth Your While VIEW THE CONCEPT  One of the world's largest logistics companies Maersk is launching a new B2B campaign, 'Discover New Paths' to supercharge the ongoing transformation of the brand from shipping to integrated logistics in a campaign by Danish creative agency &Co., part of the North Alliance (NoA), and Havas Media Group's B2B division, Havas Business. The hero creative from &Co./NoA explores the opportunities of logistics that enable customers to discover new paths, leading them to business prospects with Maersk that guide them every step of the way on that adventure.VIEW THE SPOT Peech: s3xy shortcuts Shadowbanning has long been a challenge for companies and professionals who work with s3xuality and are trying to expand the conversation on s3x. Platforms such as TikTok, Instagram, and Facebook censor and shadowban without blinking an eye and it can be a struggle to communicate about one of the most natural things in the world. Since the beginning, Peech has worked around the algorithm by replacing certain letters with numbers whenever 'forbidden' words were used. And instead of being frustrated by something you can't change, why not claim ownership instead? That's why Peech is launching s3xy shortcuts - a curated list of words for you to download for free and make your communication about s3x a lot more smooth.VIEW THE CONCEPT Copenhagen Pride: Proud Pitch With a passionate belief that LGBTQ+ rights are also human rights, last week the captains of seven European teams were planning to wear a OneLove armband at the World Cup to take a stand against homophobia in Qatar. However, under pressure from conservative movements, at the 11th hour FIFA threatened to issue yellow cards to any player wearing it. Unsurprisingly the world has been up in arms ever since, even prompting the German team to cover their mouths in protest during their team photograph ahead of their opening World Cup match against Japan. In the 51st minute of the game between Portugal and Uruguay, a pitch invader ran out onto the pitch holding an LGBT rainbow flag. VIEW THE FIRST CONCEPT VIEW THE SECOND CONCEPT Trygfonden: Defibrillator Day Meet Hans When Hans went into cardiac arrest two years ago, a whole chain of people stepped in. Hans's wife, Lea, called the emergency services. Hans's neighbours, Johan and Jorgen. fetched a defibrillator. A whole team of paramedics got Hans safely to the hospital. Many other lives stepped in to save Hans' This is the subject of the new film from new-land and &Co, directed by new-land co-founder Casper Balslev, for Trygfonden, the Danish healthcare organisation. Shot in a warm, humorous style by DoP Manuel Claro, the film was edited by Rasmus Dyrholm and features sound design from frequent new-land collaborator Brian Dyrby.VIEW THE SPOT Nilens Jord: Look Beyond Beauty Legacy Danish makeup and skin care brand Nilens Jord has been committed to making unfussy, paraben and perfume-free products since the 1980s (a time when natural beauty products were not in vogue). The Scandinavian brand now has an important mission: to change entrenched attitudes towards women by asking us to ''look beyond beauty'' and instead focus on female achievements. A surprising statement for a cosmetic brand, perhaps - but it's one that echoes the company's pioneering spirit and its ambition to change the beauty industry from within. The message takes the form of a new global brand platform, created together with its lead agency, Copenhagen-based Twenty, which will be rolled out across Europe as part of Nilens Jord's global ambitions which also include product launches on the horizon in the UK and Europe.VIEW THE SPOT TV2 Denmark: World Cup Coverage Ever since Denmark's 4-0 victory against Wales in the knockout phase of the 2020 Euros, the chant "4, 4, 4, 4-0" has become a favorite of the Danish fans, using at any given time, no matter how optimistic or improbable.VIEW THE SPOT  We all know the feeling of an unpleasant inner monologue after making a public fool of ourselves. It is painful. Agonizing. And funny.Because most of the time our social missteps are, while huge for ourselves, miniscule to the rest of the world and will probably become laughable down the road. Case in point: Costa Coffee's new film, directed by Holger Karberg through Bacon and made with Danish agency &Co.VIEW THE SPOT Meta: The Female Gaze Of nearly 2,500 monuments, statues and memorials in Denmark, 28 represent women. Of those 28, only seven portray women rather than mythical goddesses or fairy tale legends like the Little Mermaid. For centuries, most art has been created by men, for men, meaning the women depicted were seen through a man's eyes. This is commonly known as 'The Male Gaze', whereby women often have been portrayed as subdued, innocent and without any real power. VIEW THE CONCEPT  A choreographed performance piece demonstrating the feeling of building with LEGO bricks. VIEW THE SPOT The Ballet Of Creativity Why spend 2500 billable hours doing something completely unrelated to your business? Copenhagen-based agency &Co. dared a total work life turnaround to ensure that time spent on work doubled as time spent on life. How? By making ballet dancing part of the workday. Not to help employees nail a plie, but to make sure that going to the office also meant being challenged, achieving personal growth and the great human experiences, you normally seek out in your time off. Experiences that, in addition, unleash the creative mindset no business can survive without. VIEW OUTDOOR Bang & Olufsen:A New Vision For Sound Creative studio FutureDeluxe is behind a cinematic film marking the launch of a revolutionary new product from Danish luxury audio brand Bang & Olufsen. Beosound Theatre is a technological and aesthetic masterwork that completely changes the soundbar game an audio visual experience years in the making, and made for years to come. Inspired by the original concept line coined by Bang & OlufsenVIEW THE SPOT  Tivoli Gardens in Copenhagen is one of the Worldâs most famous amusement parks.The magical park has something for everyone and after two years of covid, the joy of anticipation has never been greater. Summer is finally here! VIEW THE CARROUSEL SPOT VIEW THE CANDY FLOSS SPOT  After years of isolation and cancelation of social events due to COVID-19, Danish brand Gron Tuborg reminds us of the value of enjoying life with friends. With the new tagline 'It's not the same without you', Danish agency Wibroe, Duckert & Partners and Stink Film send a Tuborg can on an epic journey to reunite a group of friends. And with a lot of helping hands the round of beers makes it all the way around the world. The iconic Danish Pilsner Gron Tuborg has a long tradition for partnering with the music industry. In this ad, the famous Danish crooner Otto Brandenburg contributes on the vocals.VIEW THE SPOT Home Hotel: Try Before You Buy Overnight Experience Copenhagen-based advertising agency Uncle Grey has created a campaign for Danish real estate business Home which upends the property market by turning homes for sale into temporary hotels where prospective buyers can stay the night. Home has 180 estate agency offices across Denmark and is looking to boost its reputation as the most innovative and customer-centric business in the industry. Working with Uncle Grey, Home decided to shake up the way property viewing works. Most people buy a home on the basis of one or two 10 or 20 minute viewings. But research shows that 82% of buyers have at least one significant regret about their home purchase and many are rushed into buying. Home extended the open house into a try-before-you-buy overnight experienceVIEW OUTDOOR  On June 14th, 2022, the Foreign Ministries of Denmark and Canada finally sealed a peace treaty, settling a 90-year-old conflict named 'The Whisky War'. This happened just four months after multi-award winning Danish Stauning Whisky started a plea campaign, encouraged the industry to halt production till peace was a reality, and even offered their distillery as neutral ground for diplomatic negotiations. The Whisky War is originally a dispute about the 0.50 sq mile, uninhibited Hans Island, positioned in the strait that separates Ellesmere from Northern Greenland. Since 1932 Hans Island has been claimed by both Canada and Denmark (on behalf of Greenland). It earned its name when Canadian representatives left bottles of whisky to the Danes who reciprocated by leaving bottles of schnapps. VIEW THE SPOT RED Center: In the Name of Honor Creative agency Liberate and production company Holy Ravioli have created a new three-minute campaign film for a Danish organisation providing anonymous help and advice as well as protection in safe houses to people exposed to honour-based abuse, violence and negative social control. The film campaign is based on true events. Victims of honour-based abuse have been interviewed by the creative team and as the seriousness of their experiences became clear, the decision was made to stay true to the violent realities.VIEW THE SPOT  Making the wrong choices when buying hardware can have dire consequences. Like an insanely powerful high-pressure washer, an uncontrollable flame-throwing barbeque tool, or a home littered with toilets. That is why Scandinavian hardware chain jem & fix invites everybody to go to them for no-nonsense, low-priced products for your home, garden and DIY projects.VIEW THE TOILET SPOT VIEW THE STEAK SPOT IndieFrame: Copyrighter IndieFrame, the digital distribution platform enabling photographers and video producers to contact and sell content directly to media, is launching Copyrighter - a tool allowing content creators to take digital ownership of their images and videos and track their content internet-wide. For the thousands of individual content creators now producing quality content and making a livelihood from it, protecting the rights to their content - rights that, all too often when content is reused without credit or payment, are not respected - has never been more important.Agency: Uncle Grey VIEW THE CONCEPT Samsøe Samsøe: The Resell Tag To help with the recycling of its clothing, Scandinavian fashion brand Samsoe Samsoe has launched the Resell Tag - a tag stitched into items of clothing which bears a scannable QR code to make it easier for shoppers to resell clothes. The fashion industry, one of the world's most polluting industries, is responsible for 10% of global CO2 emissions. Worse, clothing is being worn less and less. The average usage of an item of clothing before it is left in the back of the closet has decreased by more than 85% since 2002, according to data from Euromonitor.Agency: Uncle Grey VIEW THE CONCEPT WWF / IKEA Denmark: Swedish Seedballs IKEA Denmark has launched this new campaign via Robert/Boisen & Like-Minded, Copenhagen in partnership with WWF titled 'Swedish Seedballs', which are now available at IKEA to help feed insects.VIEW THE SPOT Kongsgaard Gin: Nurtured Bt Nature OnePlus launches new flagship OnePlus 10 Pro 5G by launching it 38,000 meters into the stratosphere. McCann is the agency behind. Showcasing the trusted camera quality of OnePlus 10 Pro 5G, co-developed with Hasselblad, OnePlus sent their latest flagship into the stratosphere and captured stunning images of the horizon.VIEW THE SPOT  Since 1973, Danish baby gear brand BabySam has empowered parents to make the best choices for their families no matter what 'family' looks like to them. Now, BabySam is taking a stand for gay fathers by pressuring Danish lawmakers to ensure equal parenting rights in their new campaign, 'Love Knows No Gender'.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD  We've spent some time brewing up a new creative platform and assets for Cocio as part of the brand's strategy to establish hot Cocio as a relevant choice of beverage within the movie occasion. Cocio is all about being part of a tribe - standing up for each other. We interpreted "A sip of Cocio elevates Good Moods by refocusing on who you're with, not what you're doing" with a multi-platform campaign, through-the-line consistency all aimed at the Gen Z target group. Take a nice warm sip of delicious entertainment right here. Enjoy.Agency: The Barn VIEW THE SPOT  Few themes in this world are as classic as a love story. And in a new spot for Interflora, Martin Werner directs the tale of a relationship with all the struggles, hardships, and beautiful moments it entails. Once again, the Danish florist network goes for on storytelling in their campaign, and Werner provides the film all the nerve it needs.Agency: Pong VIEW THE SPOT |
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From Denmark a novel approach to restocking
Produced By Denmark has created this 'Nurtured Bt Nature' spot for Kongsgaard Gin.