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Seen and noted
 INTERBEV, a French interprofession that promote flexitarianism with its campaign âLove meat, eat it betterâ, have launched the âEat like your avatarâ operation in collaboration with French gamer Valouzz.VIEW THE SPOT  Australie.GAD's campagin for Corsair's new fully reclinable business class seats features the perceived duration of selected Corsair flights, proving that once asleep, tme just flies byVIEW THE 3 ADS  For the past two years, inflation has been on the rise in France. For millions of French people, filling their fridge is becoming increasingly difficult, and food banks need more donations than ever to meet the growing needs of those facing food insecurity. Food bank network Les Banques Alimentaires wanted to make a bold statement to draw attention to the cause so, with the help of agency AUSTRALIEGAD, they created an awareness campaign with a powerful and unexpected message: VIEW OUTDOOR Posca: Street Art School The STREET ART SCHOOL "opens its doors" with an original concept: art and art history bursting out "around every corner," freely accessible to all, from your smartphone. The principle is simple: simply flash the QR code at the bottom of 9 works of Street Art scattered across three countries to access masterclasses offered by 3 art history professors, lecturers at leading Paris museums. POSCA, the marker born over 40 years ago VIEW THE CONCEPT Sea Shepherd France: A Phishing Story Due to overfishing, 90% of the stocks of large predatory fish, such as sharks, tuna and swordfish, are already gone. But in the recently released game Dave The Diver, the stock of fish in the ocean seems to be limitless for players.VIEW THE CONCEPT  LâOreal Paris and McCann Paris have announced the launch of the 'Worth It Resume' campaign which invites women to share stories of the setbacks they have experienced throughout their lives, highlighting how failures are a critical component of successful careers. Born from the insight that 81% of women feel more pressure not to fail than men (according to KPMG), VIEW THE SPOT  To highlight the crucial role that brands can play in society's evolution towards a more responsible driving experience, Norauto trusted BETC Paris for this new brand campaign.VIEW THE SPOT  The new Renault Captur E-Tech full hybrid has been eagerly awaited. As the flagship model in the Renault range, with over 2 million units sold to date, this restyling is an opportunity for the brand and its agency Publicis Conseil to write a new chapter in the saga.VIEW THE SPOT  So to celebrate the 70th anniversary of its flame-grilled taste, BURGER KING France is launching a campaign showing babies marveling at their birthday cakes VIEW THE SPOT  Heetch and BETC Paris launch "First Conversation" in partnership with the Foundation Falret, and bring psychologists and mental health ambassadors on board in Heetch ride-sharing cars to raise awareness among young people about mental health issues.VIEW THE SPOT Batard: BatardDonneur Like humans, pets need blood transfusions from time to time. In fact, for cats and dogs, a single blood donation can save the lives of up to three of their kind. Yet, according to Bâtard, a French magazine that covers all things canine, there is no existing comprehensive list of dog donors and around 70% of dog owners do not know their furry friend can donate blood.VIEW THE AD  Sheep float among the clouds, past an airplane window, as a passenger sleeps below in this spot from Australie.GAD to prove that, in Corsair's business class seats, you won't need to count sheep to fall asleepVIEW THE SPOT  Because mobility must be accessible to allRenault Group offers various new or used vehicle leasing solutions for people who do not have a financing solution. These offers are made possible through its CareMakers inclusive mobility program and thanks to an ecosystem of committed partners: social prescribers (organizations in job seeking assistance, solidarity and social reintegration actors), financial institutions specializing in constrained budgets, and players in inclusive mobility.VIEW THE SPOT  Ubisoft has teamed up with Oceana, the world's foremost international ocean conservation organization, to launch an unprecedented charitable event - Waves of Change - within its latest game, Skull and Bones, released February 16. For this initiative, Ubisoft selected leading French gaming creative agency Biborg following a competitive pitch to orchestrate the operation and rally players behind the vital cause of preserving marine ecosystems.VIEW THE SPOT  For World's Obesity Day on March 4th, the French Obese National Associations Collective (CNAO) worked with ad agency BETC Paris to create a pro bono campaign meant to raise awareness around a severe health issue: obesity and fatphobia. Fatphobia is getting stronger and affects people with health issues which leads furthermore to their exclusion.VIEW THE 3 ADS  We're just getting started. Who's ready to change the game? Find your courage. This season, travel through virtual worlds with imma as she discovers the #CourageToBeReal (with a little help from the Coach Family). VIEW THE SPOT  In a groundbreaking moment during the live broadcast of an official match, the Betclic Elite game between Paris Basketball and Saint-Quentin Basketball on Sunday, February 11, featured unprecedented and immersive additional footage: one player and two referees were equipped with a mounted camera, the "Betclic Cam," throughout the match. VIEW OUTDOOR  To combat ongoing misconceptions about HIV/AIDS, The Good Company created a campaign for Sidaction, an association supporting those with the disease and their families, to inform younger people who are receiving misinformation. They created several films with irresistably-tantalizing titles, and placed them amongst other clickbait, prompting internauts to click. Each film begins with the content the headline promised, before a scientist steps in to deliver truthful information about the disease in order to educate viewers.VIEW THE SPOT  Biborg's promotional film for the prototype ship's wheel console controller juxtaposes the style of a high-tech product release with the wooden wheel itself, showing how a centuries-old technology can once again be revolutionary as a controller for video games.Biborg designed the fictive controller and produced the film as a teaser for Ubisoft's newly released pirate-themed game, Skull and Bones, in the hopes of generating buzz amid the gaming community for the new accessory, featuring its potential for further enhancing the experience. VIEW THE SPOT  As the major international competitions approach, TOUT FAIRE wishes to remind that behind the stadiums, behind the sportsmen, there are other athletes, the craftsmen, who achieve feats every day, without whom nothing would be possible.VIEW THE SPOT  Directed by Bjorn Ruhmann, the film is in line with the brand's new copies, combining insight and entertainment to promote home delivery through the M app.VIEW THE SPOT  Modern mountain sports lifestyle brand Salomon has partnered with creative advertising agency DDB to unveil its new multi-channel brand campaign 'Welcome Back to Earth'To broaden global awareness among consumers and connect with younger audiences in key brand epicentres of San Francisco, Shanghai, New York and Paris.VIEW THE SPOT  Directed by multi-award-winning director Albert Uria, the famous brand reveals a mature yet light face, directly aimed to a discerning adult audience. The entire campaign, conceived by TBWAParis, will be broadcast from 15 January 2024 in France and then across Europe, and will be extended to an entire ecosystem in 2025 with additional supports on various media.VIEW THE SPOT  McDonald's announced the evolution of the preparation processes of its iconic burgers (Big Mac, Double Cheese, Royal Deluxe...) to make them even hotter, juicier, tastier, thanks to notable improvements: more melted cheese, steaks now cooked with onions, warmer breads, more sauce in the Big Mac etc. The opportunity for the brand to communicate with TBWAParis on the irresistibility of its iconic burgers.VIEW THE SPOT  The film features various communities taking turns in front of a single, unique mirror: the mirror of a theater, which can host an evening event, a conference, a concert, a ballet... and witness different life moments, different stories that narrate the many facets of beauty.VIEW THE SPOT Work With Island: Keep It Secret The Good Company's "Keep it Secret" campaign for Work With Island comes at a time when workplace wellness has become a central focus. The brand's booths offer soundproofing that can improve employee experience and productivity, and facilitate meetings in workspaces, but could they have another use? VIEW THE 5 ADS  Publicis Conseil has unveiled its latest campaign for Orange, one of the leading mobile network providers. Titled 'See Life On The Bigger Side', the campaign highlights Orange's innovative buy-back initiative, Orange Recovery, offering customers access to the best of Apple at a better price while contributing to a sustainable future.VIEW THE SPOT  In January 2023, the French High Council for Equality published a damning report about sexism in the country. The report showed how young generations have gone backwards in terms of gender equality. Sexist cliches are still everywhere, verbal violence has become ordinaryVIEW THE SPOT  Greenpeace France has entrusted la chose agency with the production of its new awareness-raising campaign. Intended to convey a message of hope and to gather new audiences. The campaign calls for a radical change in response to climate and environmental challenges, via three videos inspired by genre films. With their unconventional portrayals of issues such as plastic pollution, oil production and deforestation, the films depict absurd yet real-life scenarios, and raise awareness on the need to "change the scenario"VIEW THE 3 SPOTS  With the increasing digitalization of banking practices, online banking will increasingly become THE bank for independent customers looking for essential banking products and services at competitive prices. As a challenger to the market N0 1, Hello bank!'s ambition is to become the preferred online bank for individuals and independent entrepreneurs, with a simple and useful mission: to enable all French people who so wish to make a digital bank their main bank. No. 2 in its sector, no. 1 in digital customer relations for the past 4 years, and the only online bank to support both individuals and professionals,VIEW THE SPOT  Renault Megane, the first vehicle in the Renaulution launched by Renault three years ago, is positioned at the heart of the C-segment as the 100% electric hatch that meets the needs of both private and professional drivers. Renault, and its agency Publicis Conseil are revisiting the classics of the road...VIEW THE SPOT  In anticipation of the regional football tournament that starts Saturday January 13th, CANAL+ INTERNATIONAL, with its ad agency BETC Paris, has released a new TV campaign that will air across African countries to announce the launch of CANAL+ CAN, a new dedicated TV channel that will allow fans to follow all the action of the Africa Cup of NationsVIEW THE SPOT Coral Gardeners: Aquaman The Lost Colors What if the vibrant movie "Aquaman and the Lost Kingdom" lost its colours? That's what the Coral Gardeners organisation and French indie agency Ores, with the support of Jason Momoa and Warner Bros, have decided to bring to superhero fans, to increase awareness about ocean conservation and raise funds for coral reef restoration.VIEW THE SPOT Peugeot YellowKorner: Woman To Woman After 7 months of epic adventures travelling through Lanzarote, Morocco, Italy, France and Kenya, we're really excited to share with you this 5 part series we've produced in collaboration with Mogul, Peugeot & YellowKorner. A heartwarming series where five renown photographers Oliviero Toscani, Mr Fifou, Laurence Laborie, Teresa Freitas & Laurent Baheux talk to us about their individual quests for Allure in their personal work.VIEW THE SPOT  Cancer has never been cured as much as it is today, yet when we think about cancer, we immediately think of death. Few of us are aware of the incredible progress that has been made in curing this disease. Today, 66%1 of cancers can be healed, and science has made more progress in the last 10 years than in the last 100. For its fundraising campaign, Gustave Roussy, the leading cancer center in France, Europe, and 4th in the world, wants to highlight this incredible yet very realistic hope, with a fact that is little known to the general public. VIEW THE SPOT Fondation Abbe Pierre: The Heirs Amidst a backdrop of soaring inflation and escalating energy prices in France, Fondation Abbe Pierre, a renowned French charitable organization dedicated to fighting homelessness, introduces its poignant winter awareness campaign, 'The Heirs'. This campaign, a brainchild of creative powerhouse FRED & FARID Paris, coincides with the winter season and commemorates the 70th anniversary of the legendary humanitarian call to action by its founder, Abbe Pierre. A revered French Catholic priest and philanthropist, Abbe Pierre's legacy is his unyielding fight against homelessness and his advocacy for the underprivileged. The campaign's cornerstone is a short film conceived by FRED & FARID Paris, embodies the principles Abbe Pierre staunchly defended. Directed by Valerie Donzelli, a visionary in the French film industry known for her spellbinding fusion of drama and fantasy, the film confronts the harsh realities of inadequate housing. VIEW THE SPOT  A year ago, Bescherelle played with its "Bad prompts" to remind everyone the importance of French. For Season 2, the brand and its agency Brainsonic decided to team up again with an artificial intelligence, reaffirming Bescherelle's status as the French language reference. A video, created without any tricks (or spelling mistakes), captures a conversation between Bescherelle and ChatGPT, the foremost conversational agent. After some skillful questions, ChatGPT acknowledges Bescherelle's superiority in French. The demonstration is clearVIEW THE SPOT NYX Professional Makeup: The True ID Card NYX Professional Makeup praises makeup as a marker of one's identity with the launch of the "True ID Card: ID cards that truly represent you". Created by Buzzman, the campaign exposes a society that is still plagued by norms. VIEW THE CONCEPT  AXA launches its first ever Christmas campaign, developed by Publicis Conseil. The festive season is here! And even though its full of joy and happiness, it's also a peak time for accidents. Which makes it an overly busy period for our emergency workers: doctors, nurses, firefighters, police officers or tow truck drivers. VIEW THE SPOT  NGO Terre de Liens and Parisian agency Strike came together for the association's 20th birthday and a campaign to send a message to viewers to come back down to earth where today's farmers need our help.VIEW THE SPOT |
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