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Seen and noted
 The city of Sao Paulo is considered one of the largest commercial centers in Latin America. It was in this shopping city that the Salvation Army chose to kick off its new âSalvation Hangerâ action. The initiative invites Sheraton Hotel guests to hang items of clothing on hangers as a donation to those who need it most. Signed by WMcCann, VIEW THE SPOT  On this year's International Women's Day, Publicis Brazil, in collaboration with the Women in Construction Institute, launches an initiative to signal a significant shift in the construction industry. Currently, with one in ten construction workers being a woman, and this number steadily rising, the historically male-dominated sector is undergoing a transformation.VIEW OUTDOOR  To solve one of the biggest problems for pet breeders, Kelldrin developed an animal education spray. The campaign shows that your pet can become much more elegant if educated with our spray.VIEW THE 3 ADS  Despite gaining repercussions in mainstream media, scenes of people of color or other marginalized groups being humiliated in stores by having their bags searched under accusations of theft, it remains a routine reoccurrence in Brazilian retail stores.VIEW OUTDOOR  AMBEV's Brazilian beverage icon, Brahma beer, fresh from elevating the spirit of the Brazilian Carnival as its biggest sponsor, is preparing to bring the same joy to other large events and gatherings by making it easy for partygoers and festival gatherers to leave their phones behind while remaining connected. VIEW THE 2 SPOTS O Boticário: Extinto Created by AlmapBBDO, the initiative is supported by the Boticario Group Foundation for Nature Protection (FGB). Its first stage involved the release of a brand-new fragrance: a reconstruction of the original, unpolluted smell of Rio de Janeiro's Guanabara Bay, the second largest on the Brazilian coast, stretching across 380 square kilometers, which has 98 tons of waste dumped into it every day, according to ABRELPE.VIEW THE CONCEPT VIEW OUTDOOR VIEW THE 2 ADS  Named "Essential to Save," this student campaign aims to draw attention to an important issue, which is blood donation, but through an approach that subverts traditional advertising pieces typically created for donation campaigns. The idea is inspired by luxury bags advertisements, referencing blood bags as being ESSENTIAL to save lives.VIEW THE 3 ADS  Created by Soko, Dove's creative agency in Brazil, the initiative makes questions and provocations related to the topic take space on billboards, airports and strategic points in the city of Rio de Janeiro in different languages, such as Spanish and English, facilitating understanding for tourists from around the world, as well as content on Dove's social media.VIEW 4 OUTDOORS  Laughing is good for health. The gesture is responsible for releasing dopamine, serotonin and endorphins (hormones related to well-being), in addition to reducing adrenaline, associated with fear and anxiety. To demonstrate how laughter can positively impact the gestation period, Dasa, the largest medical diagnosed network in Latin America and Dm9, created a stand-up comedy show for pregnant women. The show is conducted by Mari Benini, stand-up comedy host mother of four and expecting her 5th child. VIEW OUTDOOR  The Nova Dimensao School adopts a robust and widely recognized pedagogical approach. Using artificial intelligence as a learning tool to raise awareness and educate new generations, with a special focus on sustainability.With this purpose, we have developed a campaign dedicated to Forest Protection Day, titled 'Artificial actions do not undo real damages.' VIEW THE SPOT Burger King: Whopper Island Burger King Brazil, has proposed Whopper lovers to change the name of McDonald's Island, a remote volcanic island between Madagascar and Antarctica. The famous fire-grilled burgers brand claims that a place with real fire should be called Whopper Island. In the campaign, created by DM9 Brazil, Burger King invites consumers to participate renaming the island on Google Maps. By covering the island coordinates "53 04'35.69"S 73 30'49.18", it's possible to comment on the location with #IlhaWhopper and win a Whopper discount coupon. In a mockumentary style the campaign gives more details about the island and shows a special Whopper delivery to the island keepers, the only authorized people in order not to disrupt the region's ecosystem. "If anyone deserves a hot, fire-grilled burger, itâs this team that takes such good care of our volcanoes," joked Juliana Cury, CMO of Burger King.VIEW THE CONCEPT VIEW THE 1st PRINT AD VIEW THE 2nd PRINT AD VIEW THE 3rd PRINT AD VIEW THE 4th PRINT AD  The United Nations Conference on Climate Change meetings will have a different participation: in addition to traditionally suited representatives of countries, 25 children's testimonies from 12 countries will be heard. They talk about how their lives have been impacted by the climate emergency and demand effective action from authorities. The films were produced by UNICEF and Alana, and developed by Fbiz agency. VIEW THE SPOT  FIRE.CHANGE YOUR HABITS SO LIFE CONTINUES.Act responsibly and avoid forest fires.After the fires in previous years, we drew attention to the importance of each person's actions so that they do not happen again. VIEW OUTDOOR Hellmanns: The Waste Auction According to the United Nations, Brazil is the 10th country that wastes more food on the planet. U$11,6 billion are wasted every year, mostly at home. Research ordered by Hellmann's to Opinion Box shows that 8 in 10 Brazilians affirmed they had thrown food away in the last month. The study also identified that 53% of people say they avoid scratched, dented or stained ingredients when buying or eating food at home. Hellmann's took a look at the research to better understand Brazilians' behaviour towards the subject, since fighting food waste is the brand's main cause worldwide. In Brazil, Hellmann's leads the 'Unidos Pela Comida' ('United for Food') project in partnership with brand Infineat. Running since 2021, Unidos pela Comida has already redirected more than a thousand tons of food from industry and retail sources that would otherwise go to waste,VIEW OUTDOOR Fundao Bienal de Sao Paulo:The Meeting Point To attract a more diverse audience for the 35th Biennial of Sao Paulo choreographies of the impossible held by the Fundacao Bienal de Sao Paulo between September 6th and December 10th, DOJO, the official agency of the exhibition, presents a campaign with the concept "The meeting point for all points of view", with POV (Point of View) language. VIEW THE SPOT  November in Salvador is an immersion in the culture of the blackest city outside Africa. It is an exclusive moment in the calendar dedicated to the black culture. VIEW THE SPOT Gracie Humaita: Ju Jitsu Saves Man In Brazil, medication boxes come with a label that can appear in different colors. These colors serve as a key to direct medications for specific purposes. Controlled-use medications have a black label, such as those intended for mental health treatment. In parallel to this, we have recommendations from healthcare professionals stating that regular physical exercise can be as effective as the use of some medications. With this in mind, we use this information to promote the Gracie Humaita Fortaleza Jiu-Jitsu team, even drawing a comparison between a beginner in the practice, a white belt, and their ability to triumph over medication, represented by the black label.VIEW THE 3 ADS  We've all been through that moment when your luggage is "poorly treated" and the valuables we bought on the trip are broken. But now we don't have to worry about that anymore with Milium's new Powner BOND glue.VIEW THE ADS FIAT: Inboxing Fiat has created "INBOXING" via Leo Burnett Tailor Made for Influencers to Help Promote the "Passion Drives Warmth" Program.VIEW THE CONCEPT  There are 2 million autistic people in Brazil and one of their characteristics is the difficulty in communicating with their families and, consequently, with the world. One of the means of communication for most autistic people are visual communication cards that help them communicate about basic activities, such as peeing, drinking water, listening to music and even asking to use their cell phone. VIEW THE SPOT  "Yellow May" is a campaign from the Brazilian transit authority. Its goal is to prevent accidents and bring awareness of both drivers and pedestrians to the importance of transit safety.VIEW THE NEW PATHS AD VIEW THE WET ROADS AD  In the mid-1980s, when environmental issues weren't considered as relevant as they are today and ESG had yet to exist as a concept, the visionary Carl Sagan, a Harvard professor and the author of more than 20 books, both on science and science fiction, was raising the alarm about the risks of climate change and the role humanity was playing in destroying the planet. VIEW THE SAGAN SPOT VIEW THE BTS SPOT  The Brazilian Bank Bmg presents its new campaign (created by the Brazilian agency Fbiz from WPP Group), which promotes the launch of the Bmg Women's Football Card. The action reinforces Bmg as an increasingly present and decisive brand in supporting women's football. The film stars Grazi, a great football (or soccer) player who plays for the Brazilian team Corinthians and the campaign was mostly created by women who work for the agency Fbiz, Bank Bmg and the production companies. VIEW THE SPOT  Based on some of the most claimed accidents and deaths to COSVI Life Insurance, we imagined with the help of artificial intelligence, how a person capable of surviving accidental deaths or illnesses would look like.VIEW THE DROWNING AD VIEW THE HEART AD VIEW THE STREET AD VIEW THE LIGHTNING AD VIEW THE CANCER AD VIEW THE ACCIDENT AD  Two million children aren't at school in Brasil. What can Unicef do? Find out, in this message created by Artplan VIEW OUTDOOR  The 2023 fishing season is back in the state of Mato Grosso do Sul, Brazil. A place with various types of fish and fishers. VIEW THE SPOT  The Yanomami are the largest indigenous group in the Amazon rainforest, and they have an alternative version of the Oscar statuette. Without using gold as a raw material, the object is shaped like the deity Omama and will be sent to the winners of the world's most renowned movie awards. The idea was developed by the Brazilian agency DM9 and it is meant to draw global attention to the humanitarian crisis of the indigenous people caused by illegal gold extraction. Before the winners receive the statuette, twenty of the main Oscar nominees will receive a video message via social media from Junior Hekurari Yanomami, leader of the Urihi Associação Yanomami. The receiving stars include Angela Bassett, Jamie Lee Curtis, Kerry Condon, Stephanie Hsu, Hong Chau, Brendan Gleeson, Judd Hirsch, Brian Tyree Henry, Barry Keoghan, Ke Huy Quan, Brendan Fraser, Colin Farrell, Austin Butler, Bill Nighy, Paul Mescal, Andrea Riseborough, Cate Blanchett, Michelle Williams, Ana de Armas, and Michelle Yeoh. VIEW THE SPOT  In Women's Month, Oticas Diniz questions the intelligence of Artificial Intelligence The brand takes advantage of the popularization of AI tools to discuss the visibility of women in leadership positions.Oticas Diniz wants to provoke reflection on the reasons why society and, consequently, artificial intelligence algorithms do not see women occupying leadership positions in the same proportion as men. VIEW THE SPOT  New print from Fire, Brasil for Frisa VIEW THE HARD AD VIEW THE DIVE AD VIEW THE PILLOW AD VIEW THE TSUNAMI AD Puma : History Doesn't Repeat Itself At the 2022 World Cup, Brazilian superstar Neymar Jr. reached 77 goals for Brazil, equalling the tally set by arguably the greatest to play the beautiful game: the late, great Pele. In Puma short 'History Doesn't Repeat Itself' Neymar talks about his journey and what it means for him to reach such a prestigious milestone, dedicating his achievement to Pele and all the people who have helped him get there. Pele has been an idol and inspiration to Neymar since he first dreamed of playing football. The PSG player has spoken of his admiration for Pele and how he does not want to be compared to his hero because history doesn't repeat itself. Instead, we honour and celebrate our heroes from the past and look to inspire a new generation of heroes yet to be crowned. VIEW THE SPOT  Silimed is a manufacturer of silicone breast implants. Leader in the segment in Brazil and Latin America.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD Show Rural Coopavel: The Origin Of Everything It doesn't matter what the weather is like, if the machine breaks down or if you feel like giving up the farming cannot stop. We carry on. We persist. We start again. We are the force behind the origin of everything. Without the farming, there is nothing and, with us, everything becomes much more.VIEW THE SPOT  Brazilian beer brand presents Petra Milk: a new way of consuming the grain that gives rise to Petra Malt beer. In Brazil, FIFA World Cup is a long-awaited event by both sports fans and beer brands, as there is a natural appeal to the consumption of their products. And Brazilians love cheering with beer. But this year, due to big the time zone difference with Qatar, the first games take place at 07:00 (Brazil's time), which is definitely not the perfect time for a beer. Talking to Grupo Petropolis' master brewers, we found out that it could use the same barley that gives rise to Petra Malt to manufacture Petra's own plant-based milk. In other words, it is possible to watch the games, early in the morning, drinking a drink composed of a natural and healthy ingredient, which is also used in the beer composition. VIEW THE SPOT  Its looks like Frisa is all its cracked up to be. New print from Fire, BrasilVIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD Sao Paulo City Hall: Dengue Beekeeper The are easier ways to protect yourself against the dengue mosquito.VIEW THE BEEKEEPER AD VIEW THE FIGHTER AD VIEW THE SCUBA AD Frisa Emojiburger: Love At First Bite It's only fitting that the most popular car in Brazil is called Gol, the Portuguese word for Goal. And it's also only fitting that, during the World Cup, AlmapBBDO and Volkswagen are sending 7 Brazilian-made, 2014 edition Gols back to Germany, in an effort to reset the balance of the footballing universe after the stunning match in the penultimate World Cup where the Brazilian national team suffered the worst defeat in its history, a 7-1 loss to Germany. Though the two teams have since met again with less dramatic results, Brazil's 200 million-plus fans haven't gotten over the stinging defeat that still scars the "land of football." Since the Volkswagen Gol is slated to be discontinued this December, the manufacturer has decided to make one last gesture toward historical reparations.VIEW OUTDOOR |
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Awareness campaign for the new speed limit in the city of Fortaleza
Exagerado BBQ show how big a burger could be 
Brazilian agency 11:21 Has a timely message for us in print
Campaign for Frisa Burger 140g.