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Seen and noted
 There are few sensations in life that you can always rely on to provide gratification. The cold side of the pillow. The sun on your face. The first sip of a cold beer. VIEW THE SPOT  TwoShots Unveils Coca-Cola's Vibrant Campaign in Middle East and Central Asia MarketsMilan, March 05 2024 In an exciting partnership with Coca-Cola, the dynamic directing duo TwoShots proudly unveils their latest campaign a compelling series of nine video adverts tailored for the Middle East, Pakistan, Kazakhstan, Uzbekistan, and Turkish markets. VIEW THE 2 SPOTS  Civic is a new branch of Clab Communication, which focuses on communicating and developing the social role of an enterprise, always taking into account the link between sustainability and prosperity.VIEW THE AD Super Selva: A Story Of Stone & Steps A Story of Stone and Steps is a narrative as well as a history, an account but also an encounter, a film but also a portrait, everything Super Selva represents in the person of its four main protagonists and the magical atmosphere of their origins, the Monti Lessini, in the north of Italy.VIEW THE SPOT Peroni Nastro Azzurro 00: The Break The short-film, The Brake In, released today, features Scuderia Ferrari team drivers Charles Leclerc and Carlos Sainz who are seen entering the Birra Peroni brewery, following the direction of none other than Team Principal, Fred Vasseur. The drivers navigate past brewery security and subvert obstacles, in order to reach the production line where they are spotted changing the Peroni Nastro Azzurro 0.0% bottle labels to 'Tifosi Nastro Azzurro 0.0%' labels, the ultimate Tifosi love letter. With the Italian job now complete, the drivers race away from the brewery having proudly launched the partnership between Peroni Nastro Azzurro 0.0% and Scuderia Ferrari Formula 1 Team. VIEW THE SPOT  There is only one thing Italians love as much as their food, and that is football. Every match comes with its unique and magical rituals whether in a stadium, at home, or restaurant. It's undeniable that, in Italy, the most recognized association with football is the sandwich. It is this special relationship that inspired Heinz's new brand platform for sauces "Proud Sponsor of Calcio Mangiato" created by DUDE Milan. VIEW OUTDOOR  As the Mediterranean Sea continues to play a crucial role for the many migrants that leave their country of origin looking for safety and a better future, unfortunately, many of them find death in that very same sea. Since 2014, more than 28.000 people lost their lives in these waters. Due to the lack of safe and legal access, the commitment of the civil navy to not just stand by and watch is crucial. This is the message behind the latest film from NGO Emergencyand Ogilvy, "Man At Sea." In addition to the NGO's work in war zones, Emergency affirms its commitment, with its Ship 'Life Support', to search and rescue migrants crossing the Mediterranean Sea,VIEW THE SPOT  On the International Day for the Elimination of Violence against Women, Sephora Italy and Media.Monks launch their campaign to raise awareness and give platform to share the stories of the effects of victim blaming. The awareness campaign 'mAI colpevoli,', translated as 'never guilty', supports the Pangea ETS Foundation. VIEW THE 3 SPOTS  Today, companies are rediscovering a new sense of mission linked to new production opportunities, thanks to CO2BioClean, the revolutionary patented process that captures the CO2 released into the air, transforming it into biopolymers destined for the production of 100% biodegradable products.VIEW THE AD  Accenture Song and C41 proudly announce the release of the campaign for the WWF Conservation Collection. Rather than the ordinary Christmas jumpers we are all used to, the WWF Conservation Collection invites us to gift one of the four designs from the collection, made of 100% recycled and sustainable wool, to support the conservation efforts for four endangered species. Directed by Alice Fassi and produced by C41, the video campaign opens with a nod to classic fashion films, where models often walk aimlessly, striking static and senseless poses.VIEW THE SPOT  The House presents the Gucci Gift holiday selection in a celebration of togetherness envisioned by Creative Director Sabato De Sarno. Friends and family meet up for the holidays amidst a vibrant gathering filled with warm embraces, intimate conversations, and a selection of gifts for making lasting memories with loved ones. The featured curation includes the House's signature handbag collection with metallic details and sparkling embellishments that complement festive ready-to-wear looks, as well as Gucci Valigeria pieces for holiday travels. VIEW THE SPOT Terra Des Hommes: The Saddest Collection Ever To raise awareness on the increasing sexual violence against girls in Italy, Terre des Hommes and ACNE urge people to put themselves in victims' shoes with the saddest clothing collection ever.VIEW THE PRINT  A multi-subject campaign for Jaggery, a brand that makes stylish sustainable products with recycled production waste materials.VIEW THE 3 ADS  New Barilla campaign by creative agency LePub showcases the brand's recipe for togetherness in the face of daily distractions during mealtimes through its iconic Barilla Classic pasta. In a time where families around the world often live at fast-pace, surrounded by distractions which prevent them from experiencing joyous mealtimes together,VIEW THE SPOT  Heineken, global partner of F1, today unveiled their latest global 'When You Drive, Never Drink' creative campaign, entitled 'The Best Driver'. The campaign features the current F1 world champion and Heineken 0.0 ambassador, Max Verstappen, who brings his star power to help promote responsible drinking to new and relevant audiences.VIEW THE SPOT  Trainline, the leading European train and bus ticketing app, has announced its new summer advertising campaign for the Spanish market. Created with DUDE, Trainline has developed a unique and fun ad that highlights how using their app saves money to spend on more important items on vacation, like mosquito repellent or sun cream. VIEW THE SPOT  Heineken celebrates its 150 years by honoring the passions of its loyal customers worldwide. Through a global campaign centered around conviviality and the playful misspelling of its brand, Heineken embraces the various ways in which consumers refer to it. In Italy, the "Good Times" brand forms an exclusive partnership with MSGM, one of the most prominent fashion brands of the Italian landscape, resulting in a limited-edition capsule collection consisting of 150 pieces. VIEW THE SPOT  Fiat says goodbye to grey and invites you to discover its new world in colour: in Leo Burnett's activation stars Olivier Francois, FIAT CEO, on board the new Fiat 600e. It's the cheerful and vibrant colours that best represent Italy and Italianness, not grey. VIEW 2 OUTDOORS  During Pride Month 2023, the campaign takes the rainbow colors away to highlight the true essence of the Parade: a fight for human rights, that never stopped walking since the first one.VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR  Heineken is turning 150. The perfect time to talk about a brand's heritage and honour their history, no? Instead, Heineken is marking this milestone with a global campaign that shows how the brand doesn't care how consumers drink, name or spell it, as long as they are having a good time with it, one way or another. Inspired by the words of Freddy HeinekenI don't sell beer, I sell gezelligheid"VIEW THE SPOT  From the creativity of Serviceplan Italy and the commitment of Sisal to responsible gambling, Meet A.D.A. is born, the creative project that tells the story of an Artificial Intelligence system designed to counter risky gambling behaviors. A.D.A. (Anti Dependence Algorithm) is an Artificial Intelligence system that arises from Sisal's strong focus on technological innovation and behavioral research, serving a safer and more sustainable gaming model: the algorithm analyzes the gaming experiences of over 600,000 Sisal customers monthly to predict risky behaviors and profiles.VIEW THE SPOT Bepanthenol : The Tattoo Wall Cleansing, Hydration, Protection.According to the Bayer brand Bepanthenol Tattoo, these are the three moments at the heart of tattoo skin care, a concept that even today many Italians among the most tattooed in the world tend to overlook.For this reason, in order to attract their attention and raise awareness on the topic, Bayer together with Different -communication company part of UNA Aziende della Comunicazione Unite chose to do something that was absolutely impossible to ignore: The Tattoo Wall,VIEW THE SPOT  Peroni Nastro Azzurro has today revealed its new ad creative promoting Stile Capri, the brand's inaugural lighter lager and very first brand extension since 1963. At the heart of the campaign are four 30 second TV ads built around the line, 'The Taste That Takes You There'. The ads will launch in four markets, including the UK, Italy, Hungary and Romania, across TV, social and digital. VIEW THE GOLF SPOT VIEW THE GARDEN SPOT VIEW THE RESTAURANT SPOT  Sardinia, an Italian island, is a land of great wines, such as those from the Giogantinu winery.VIEW THE AD  For the UCL semifinals, AC Milan gave away red light bulbs at the stadium, at the Museum and in Milan stores. People turned them on during the night. In this way the club turned its supporters homes into free OOHs where the Black of the night blended with the Red of fans' passion, thus bringing the legendary colors of the brand to life. Agency: This Is Hello, Italy VIEW OUTDOOR  Danish Beer Brand Ceres launch 'Our Street', a TV and social campaign in celebration of their 60th Birthday. Running across Italian TV channels and Ceres social channels from today, the new campaign which was created by independent creative agency DUDE is the antithesis of the typical glossy beer advert. 'Our Street' remains true to Ceres' underdog heritage, its anti establishment vibe and irreverent tone seen in much of the brand communication over the last 60 years. VIEW THE SPOT  Despite an increased awareness around cybersecurity, nowadays too many people continue to use extremely simple passwords that are easily cracked. But creating a secure password is easier than people think. It doesn't have to be too complex. It just has to be long. Like a passphrase: a password composed by multiple words.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD  Prime Video, an exclusive broadcaster of UEFA Champions League football in Italy, celebrated the magic of the competition with an exciting initiative, a special live broadcast of one of the season's biggest knockout fixtures with the Neapolitan fans. "The Laundry Screening", created by Publicis Italy / Le Pub for Prime Video, surprised the city by bringing the fixture between SSC Napoli and Eintracht Frankfurt right to the heart of Naples, in the Spanish Neighborhood, offering a unique immersive experience to the Azzurri fans in attendance. A special projection on white sheets and "between the hanging clothes" was constructed in this iconic and historic neighborhood, VIEW OUTDOOR  Recruiting Campaign 2023.REVO Insurance's multi-subject recruiting campaign, an innovative brand operating in the insurance sector. VIEW THE 1 AD VIEW THE 2 AD VIEW THE 3 AD  Famous italian showman and brand ambassador Rosario Fiorello, shows us houses where the signal is very low and people have to make phone calls in the weirdest places.VIEW THE SPOT  The world is becoming more multi-faceted and multi-cultural, so it seems only natural for food to do so as well. That's why Barilla, in collaboration with Publicis Italy / Le Pub, is heating up the pasta world making traditional pasta recipes more inclusive. The joint ambition of this effort is for everyone to have a seat at the table and enjoy the genius of Italian food. It's no secret that food has the power to strengthen relationships through positive connections and shared experiences. VIEW THE SPOT  The fresh-new digital campaign for Favorita, deeply inspired by iconic films. Favorita SPA is a company that imports and works natural stone.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD  Subito.it is Italy's No.1 site for buying and selling online. The name of the brand means literally "Immediately" to emphasise the efficiency of the service offered.The "E sei subito pin smart" ("And you're immediately smarter") campaign tells of the smartness of those who, through the Subito app, simplify their lives by increasing their choices and, not least, their earnings.VIEW THE SPOT |
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