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Seen and noted
 As part of the month of the child, this graphic campaign shows how criminal groups treat children and teenagers in Mexico, enlist them and shape them to become hitmen or criminals. Girls, boys, and teenagers should have the right to a safe environment at home, in school, and within their communities. Unfortunately, in Mexico, this right is often violated, especially among those living in poverty. Organised crime recruits thousands of them.VIEW THE 2 ADS Spider Man: Influencers Across The Spiderverse In this universe, we have no superheroes but we have influencers who will do anything for likes and views, even travel to unimaginable places. So, for the release of Spider-Man: Across The Spider-Verse, we took the most popular Spidey-Influencers in Mexico to the most unknown place of all: the multiverse. This way any friendly neighbor could cross the portal to the universe of Spider-Gwen, Miles Morales, Miguel O'hara, the universe of the Spider-Society and even meet the universe of the villain of the week: VIEW THE CONCEPT Spider-Man: Influencers: Across the Spider-Verse In this universe, we have no superheroes but we have influencers who will do anything for likes and views, even travel to unimaginable places. So, for the release of Spider-Man: Across The Spider-Verse, we took the most popular Spidey-Influencers in Mexico to the most unknown place of all: the multiverse.VIEW OUTDOOR  Girls, boys, and adolescents have the right to a safe life in their home, school, and community. In Mexico, there is a systematic violation of their right to protection, especially for those living in poverty. Thousands of them are recruited by organized crimeVIEW THE 3 ADS  In the experiment Checo Perez plays the role of a taxi driver in a car filled with hidden cameras ready to document the reactions of unsuspecting passengers. The passengers, after an initial surprised reaction upon recognising the identity of the driver, immediately freeze up upon noticing that Checo is drinking a beer while driving.VIEW OUTDOOR  After the passage of Hurricane OTIS in Acapulco, Guerrero, Reinserta moved to provide support to children and adolescents (NNyA) in the area. This March the short film made by Grey Mexico and Oriental Films was presented at Sierra Gorda 495. This emotional short film tells the story of two sisters who fear the powerful force of a "Hurricane" that finally turns out to be their aggressor. VIEW THE SPOT Spider Man : Biggest Meme Ever Spider-Man is one of the most beloved super heroes by all.Here in Mexico, our love is so big that we have hundreds of versions of him. That's why for the premiere of the Spider-Man: Across the Spider-verse movie, we assembled all the Mexican Spideys in the same place, to recreate for the first time the most popular meme of the multiverse with more than 100 influencers of our universe. Proving that anyone can wear a mask, but what's really important is how you wear it.VIEW THE CONCEPT  In 2023, Hurricane OTIS hit the Mexican Pacific coast, it did so in a surprising way, going from being a tropical storm, to becoming in a matter of hours, the strongest tropical cyclone that has attacked the coast of Acapulco.The Category 5 storm hit the iconic resort with maximum sustained winds of 260 km/h, destroying everything in its path: hotels, hospitals, homes, even the shelter where more than 100 girls were struggling to rebuild their lives. Girls who had already experienced the destruction of their homes and had been hit by a force stronger, more relentless and more lethal than any hurricane: child violence. This phenomenon is suffered by more than 60% of children in Mexico.VIEW THE 3 ADS  Wear leather can have a bigger impact than we realize. By purchasing clothes made from animal leather, people support an industry that significantly pollutes the environment, destroys ecosystems, depletes water sources, and promotes animal cruelty. It is essential to consider the far-reaching consequences of our choices.VIEW THE AD  Some disorders aren't visible, but they eventually take their toll. So, for the launch of a novel that addresses these disorders, we depict it beyond its pages. Thanks to artificial intelligence, we crafted portraits of the book's main characters. Then, together with the artist juanamatu, we created 3 hyper-realistic embroideries.VIEW THE 3 ADS  Martin Jalfen's new 90-second Burger King film brings out the bold, the bonkers and the brilliant. Martin's signature directing style is exhibited here, particularly through the use of quick match cuts and fast paced editing, to coordinate with the upbeat soundtrack. The excitement of a new Burger King product release inspires everyone to unleash their hidden talent, and there is no lack of variety. VIEW THE SPOT  We launched this campaign to show that Bamboo Guaro activates your inner party and unleashes everything inside you. So we created these collages of different personal worlds mixed with the visual assets of our brand.VIEW THE 3 ADS  Mexico's flagship airline, Aeromexico, proudly debuts its new global marketing campaign, "Esto es Volar" ("This is Flying"), a profound celebration of the joy of flying with Aeromexico. VIEW THE SPOT  Ten years after Riot Games launched League of Legends in Latin America, the company is unveiling 'LolcitoX100pre', to recognise a decade of devotion from fans. Created in partnership with Wunderman Thompson Mexico, the activation seeks to unify the passion of more than two million Latin American players.'LolcitoX100pre' is the battle cry of this celebration that recognises the impact League of Legends has had on the region, unifying the entire area from Mexico to Patagonia,VIEW THE SPOT  With creativity from BBDO Mexico and production from La Doble, Stella Artois launches this initiative called "Friends Delivery". It is based on this truth that a brand like STELLA ARTOIS has the objective of pushing all its consumers to take that time to meet for dinner.VIEW THE SPOT  "Sandwich with Sabritas potato chips, the perfect duet' is the message conveyed by Shakira, the Colombian global mega-celebrity, joined by Mr. Cheese, a singing sandwich, in the new clip for the Sabritas Food Pairing campaign, performing a cover version of the hit song 'Ven, devorame otra vez' by Lalo Rodriguez. Sabritas has shared, under the Food pairing platform, that there is no better complement for sandwiches other than Mexicans favourite potato chipsVIEW THE SPOT  In a world where fashion and environmental awareness collide violently, "Leather is Lethal" emerges, a bold and harrowing project that seeks to raise awareness about the dark secrets of the leather industry. Through shocking images, we immerse ourselves in an apocalyptic scenario where beauty is intertwined with destruction. VIEW THE 2 ADS Recetas Nesti: Recipes Vs Arthritis Recetas Nestle, with the help of Publicis Conseil/Mexico and Digitas Mexico, has created a platform to empower people who suffer from arthritis in their daily meal preparations while enhancing their quality of life. In Mexico, many have a strong passion for cooking; it is seen as an enjoyable experience of personal expression. Yet, arthritis diagnosis is 60% higher in Mexico than in the rest of the world. VIEW THE CONCEPT EA Sports - FIFA23: El Alebrije The Mexican soccer league is no longer present in FIFA, so we had to do something to connect 30 million gamers in Mexico and prevent them from abandoning the game. That's why we decided to create an entire universe around Alebrijes, so that Mexican culture would indeed be present and connect everyone worldwide, thanks to the pride of a country. Agency: BBDO MexicoVIEW THE CONCEPT Extinction Rebellion: Avoid the next pandemic After experiencing the largest health emergency in human history, on May 5, 2023, the OMS announced the end of the pandemic. But we must not forget that it all started in a wet market in Wuhan and as long as these continue to exist, another pandemic could emerge at any time. Agency: THE GG collectiveVIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD  Usually people realize that they need to restock their pet supplies once it becomes almost an urgency. And actually that is a problem in Latin America because there is no shop that can deliver food, medicines, and more products to the ownerâs house in less than 24 hours.VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR  In commemoration of the month of the girl and the boy, Save the Children reiterates an urgent call to action to every sector of society, to implement an Emerging Program that Protects the Life of Girls, Boys and Adolescents. With its new campaign, Save the Children reveals that in 2022, more than 2,600 children were murdered (that is 7 children every day), and makes an urgent call to all sectors of society to assume a collective responsibility to generate free of violence spaces, where girls, boys and adolescents can feel safe and develop their potential. VIEW THE SPOT Bimbo: The Greatest Guide Historically the United States and Mexico have had a complicated relationship, not least when it comes to food. The U.S. appropriates Mexico's dishes and comes up with curiosities like Mexican Pizza and Crunchwraps. Meanwhile, Mexico has taken food from the U.S.A. to new culinary heights thanks to the 8,000 indie vendors around the country who have put their own twist on icons of American eats like hamburgers and hotdogs. Bimbo, the worlds largest bakery company, and one of the world's top providers of hotdog and hamburger buns, is celebrating Mexican culinary creativity VIEW THE CONCEPT Corona: Corona Coastguards The Juju, the creative agency of the Untold_ ecosystem, introduces 'Corona Coastguards', an initiative developed for Corona, encouraging people to turn their beach photos into data that can help scientists study the effects of rising sea levels a consequence of global warming - on the Mexican coastline. Corona has always kept a close relationship with the beach and sea. In fact, they are the landscape for many of the Brand's ads. However, a recent NASA report (2022 Sea Level Rise Technical Report) revealed that in less than 100 years, several beaches both in Mexico and worldwide are at the risk of disappearing. Although further investigation is required, there is currently an algorithm capable of extracting the necessary data from simple photographs. Collaborating with the coastlineâs oversight and preservation was the catalyst for this campaign, which relied on a simple insight: millions of people spontaneously take pictures of Corona when they are at the beachVIEW THE CONCEPT Animal Político: World Museum of Lies Animal Politico is an independent Mexican media created 4 years ago and thanks to its work it has become one of the main ones in the country, which includes helping citizens to verify rumors that circulate on social networks through a verifichat called The Hound. Due to its role and to increase awareness about the impact of disinformation in the public sphere, this entity together with Weber Shandwick and McCann Mexico developed the first World Museum of Lies.Agency: McCann, Mexico VIEW THE CANADA CONCEPT VIEW THE SOCCER CONCEPT VIEW THE WHO CONCEPT VIEW THE KNEE CONCEPT VIEW THE M POX CONCEPT VIEW THE COVID CONCEPT VIEW THE CLIMATOLOGIST CONCEPT  Isla Mexico City and PepsiCo Mexico introduce the new Dorito's campaign for the Mexican and Latin American markets. Produced by production house Rebolucion and directed by Watta Fernandez, 'Failing is for the Bold' understands and connects with a generation that is not afraid of failing and highlights the importance of going for it, whatever that may be, without the fear of stumbling along the way. VIEW THE SPOT Isla Mexico City and PepsiCo Mexico introduce the new Dorito's campaign for the Mexican and Latin American markets. Produced by production house Rebolucion and directed by Watta Fernández, 'Failing is for the Bold' understands and connects with a generation that is not afraid of failing and highlights the importance of going for it, whatever that may be, without the fear of stumbling along the way. VIEW THE SPOT  During the 2023 Academy Awards, the most important celebration in the film industry, Corona, the world's most valuable Mexican beer brand, calls on the industry to avoid using the yellow filter that has been used for years to portray Mexico negatively, and instead, to avoid generating stereotypes created by its use, leaving the color yellow only for its beer. In movies from some countries, it is common to see Mexico portrayed through the use of a yellow filter. This seems not to be a coincidence since in cinematographic language that yellow filter has been used for years to denote heat, risk, and danger. On the Internet, it is also possible to find hundreds of press notes and memes related to the topic since it is a misconception of what Mexico really is. This call is made together with Emmanuel "Chivo" Lubezki, a Mexican director of photography, who has won three Academy Awards, among other internationally renowned accolades.VIEW THE SPOT  Following the story of an experienced man looking for a job in a modern company, this new film 'Skills' explores the issue of ageism in the workplace. The spot also highlights that experience and wisdom is often overlooked in favor of youth and technology when it comes to hiring. Skills was made with the great contribution of the group of directors of KA&O Films & Content and the production of Silvia Kamisato.VIEW THE SPOT  Isla presents the new regional campaign for 7up: 'Oh yes'. Under the concept 'Let's stay with the refreshing'. the campaign invites a change of attitude, replacing "Oh no" with "Oh yes". VIEW THE SPOT  Movistar telecommunications and VMLY&R Mexico released, 'Shouts,' a campaign aimed at denouncing and breaking homophobia, transphobia, and biphobia. Movistar is a major telecommunications provider owned by Telefonica, operating in Spanish and Hispanic American countries and is the largest provider of landline, broadband, mobile services and (paid) television in Spain. And the campaign represents one of VMLY&R's key Cannes Contenders heading into the festival later this summer. Mexico is the second most dangerous country for the LGBTQIA+ community in Latin America. VIEW THE SPOT  A historic day for Call of Duty and for Mexican regional music. Leading up to the launch of Call of Duty: Modern Warfare II on October 28th, Call of Duty and Banda MS debuted a completely original song created exclusively for the franchise. More than a traditional 'corrido', the song is an anthem with cultural significance and a celebration for Call of Duty and Banda MS fans around the world. Call of Duty collaborated with Banda MS on the '141' corrido, turning the historical narrative of this musical style upside down. The song is accompanied by a music video and the idea for the "CORRIDO OF DUTY' campaign created by the Mexican independent agency Archer TroyVIEW THE SPOT  Isla Gatorade presents, '#Leogacy', its new global campaign with Leo Messi as a protagonist. In the context of 2022's most relevant sports event, Gatorade invites us to ponder on everything Leo has left to football lovers in each game, but makes no part in any cold sports statistics. Isla and Landia are talking about his legacy. One full of values and learnings, written by Leo Messi both inside and outside the football pitch. And that inspire countless lives around the world, who reflect themselves in this campaign that pays tribute to the greatest player of all times.VIEW THE SPOT  Since Mexicans can only think about the World Cup right now, Bitso invited the National Team's players to give a message about their product and make sure it would be heard.VIEW THE SPOT  Thanks to the campaign 'Take off your machismo' The Juju Mexico and Baron, a Mexican men's skirt brand, invited the public to reflect on the strict social norms that for decades have dictated how a man should be, act and even dress, triggering conversations and repercussions all through society. Mexico is known the world over for celebrating 'Macho' culture, and unfortunately, this goes far beyond the realms of fiction. So Baron and The Juju Mexico ran this campaign with the aim of inviting society to rethink imposed ideas and to be part of the change. As a result, it was possible to see a great repercussion on social media and national television, with people debating the need to lose the machismo and wear a new freedom. VIEW THE SPOT TimeOut Mexico: WithTheLabelsNo The signs not only advertise the offer of thousands of street stalls but also dress the streets of Mexico with identity and ingenuity. This iconic and diverse expression of popular art is a cultural heritage and therefore its defence is present. At the end of May, the mayor of Cuauhtémoc, one of Mexico City's most iconic municipalities, promoted a new regulation that ordered the removal of all signs and instead painted the stalls white and grey, applying the logo and slogan of the current administration. VIEW OUTDOOR ASPIRIN: The World's Smallest First-Aid Kit Bayer with the support of BBDO Mexico, developed a kit that contains everything necessary to relieve different types of pain and discomforts: a simple Aspirin. Aspirin is considered one of the most versatile, reliable, and accessible medications in the world. Its active ingredient -acetylsalicylic acid- is used in the treatment of many diseases and illnesses, and its effect on other sufferings continues to be investigated. However, the younger generation doesn't consider it as a first option. With the intention of bringing Aspirin closer to the new generations and making them aware of its benefits, Bayer together with BBDO MX designed this unique first-aid kit, which can be always carried or placed anywhere to have it available when someone needs it. VIEW THE TV SPOT VIEW THE FIRST AD VIEW THE SECOND AD  There are only two Soccer National Teams in the world that have the same nickname: "La Tri" Ecuador and "El Tri" Mexico. With Pilsener the most Ecuadorian beer in the world we create a campaign that started in social network and finished in Chicago, the city where these two national team played a game. We put a big billboard in Chicago to show everybody and specially for our Mexican friends which is the only "Tri" with the hashtag of our campaign that was trendy topic for 3 days in a row.Agency: Mullen Lowe Delta VIEW OUTDOOR |
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This campaign was produced by Landia through Dentsu Creative Mexico.
BBDO, Mexico presents Fifa23 to Mexicans in a new package