Seen and noted
Finnish baby food manufacturer Muru Baby opens worldâs first Michelin-level restaurant specifically tailored for a young target audience. The mastermind behind the project is Michelin chef and founder of Muru Baby, Henri Alén, who also serves as head chef.
VIEW OUTDOOR The Mannerheim League For Child Welfare: Warning Service
Dangerous social media trends have become more common among young people, and parents often feel they are alone with the issue. The Mannerheim League for Child Welfare (MLL) has partnered with TBWAHelsinki to establish a warning service for dangerous social media challenges, identifying and alerting parents about local emerging social media trends via text message. The service is dedicated to the memory of Niilo Kaste, a victim of a social media challenge that went tragically wrong. The warning service is a free platform for parents. They can opt to receive alerts of locally emerging challenges, browse trending challenges on a live map, and register for text message notifications that warn about challenges spreading in real time â helping parents to distinguish potential risks and most importantly, talk to their children about what they are seeing on their feed.
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McDonaldâs Finland has put forward a theory about the digital menu icon which can be found in the corner of most websites. The three-lined icon resembles a hamburger, and not just any hamburger - it has the exact shape of McDonaldâs iconic triple-decker burger Big Mac.
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Because of the war, Ukraine has the sympathy of the world on its side and Finland is no exception. If nationality alone made people vote in droves for Urkaine at the Eurovision Song Contest 2022, we believe they will also want to show their support by drinking beer.
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As Finland prepares for its presidential elections, Valokuitunen's new ad campaign draws a clever parallel between voting and choosing an internet provider. The ad uses the familiar image of an election ballot to highlight the importance of choice in a free society. It reminds Finns that just as they choose their leaders, they can also choose their internet service from multiple options in Valokuitunen's network
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Tori.fi is an online marketplace where people can sell and buy their stuff. It can be what ever from sofa to neckless and from toothpaste to lawnmower, or pair of boots. Tori has been around in Finland for years and nailed its position as absolute number one online second hand marketplace. Over 15,000 deals are made every single day.
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Tori is Finland's largest second-hand marketplace. More than 15,000 transactions are made there every day. So things are really moving in the service.
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Nollalinja is a Finnish 24/7 helpline for victims of domestic violence. Unfortunately, during the holiday season, they get more calls than ever. The campaign uses tropes of a fighting match and its statistics to shed light on the struggles faced by some families, and to let everyone know that help is available.
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The Salvation Army's Chrismas Kettle campaign collects donations for needy families with children. Cultural context: in the Nordic countries, Santa Claus visits homes on Christmas Eve to hand out gifts.
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Christmas should be worth the wait for everyone. This is the message of the latest Christmas Kettle campaign. Context: In Finland, Santa Claus personally visits homes to hand out gifts on Christmas Eve.
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Sport competitions can be most unpredictable, but if you're an expert on the sport, you might be able to predict even the most unpredictable outcome. In this Finnish campaign by SEK Finland for sports betting company Veikkaus, both the unexpected and the experts are portrayed. Harness racing with a once in a lifetime stunt performed by a lonesome Finnish cowboy, and one of footballs most iconic phenomenons, "The Panenka".
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A nationwide cat crisis is unfolding in Finland where over 20,000 cats are abandoned each year and animal shelter resources are stretching thin. Now Nordics' largest pet store chain Musti Group is launching Adoption Live, the world's first fully live-streamed outdoor campaign to help solve the problem. The nationwide campaign allows people to kick off their pet adoption process via billboards that broadcast live to animal shelters and aims to connect pets with their new forever homes.
Agency: Erma&Reinikainen VIEW THE 4 OUTDOOR
The most congested car route in Finland has met its match in the form of fast tram number 15. A seamless and smooth journey from the East end to West end of Helsinki is unveiled in this enigmatic scifi-mockumentary by Helsinki Region Transport. In this mockumentary series eyewitnesses are exploring and observing the unidentified moving object (UMO) by sharing their experiences of incredible fast transportation
VIEW THE SPOT Suvilahti DIY: The Pearl Of Helsinki
Suvilahti DIY The Pearl of Helsinki by Keke Leppälä.
Launch campaign 100% DIY. The photo exhibition "Suvilahti DIY The Pearl of Helsinki" shows the handiwork of hundreds of urban residents who created the skate park: the cultural hub was born out of a passion for independent leisure activities. Keke Leppala's photo exhibition Suvilahti DIY The Pearl of Helsinki sheds light on the over ten-year history of the largest DIY skate park in the Nordic countries, which is currently under threat of demolition. The exhibition illustrates why Suvilahti DIY is more than just a skatepark and why skateboarding is more than just riding a skateboard. VIEW THE OUTDOORS
Lauttasaari (ferry island) is a suburban in Helsinki. Lauttasaari Society is an organization that takes care of the identity of the neighborhood. The Lauttasaari Society organized a sports day to activate people to get to know the island's diverse sports opportunities. There are four seasons in Finland, which offer a variety of exercise opportunities. The Sports Day event is organized in different seasons. The idea was to create an identity, content and ad for the event that communicates the island's versatile sports opportunities and is easily adaptable to events organized in different seasons.
This hyper localized ad was shown in a local newspaper. VIEW THE AD
Apple Ice Cream at the Ice Cream Palace.
The Amos Rex Art Museum in the Glass Palace in Helsinki is now known both in Finland and abroad as an innovative, interesting, and exciting museum. The Ice Cream Palace serves ice cream where the common factor is one ingredient: apple. And it's not just any fruit, but apples from the orchards at Soderlangvik Estate, Amos Anderson's summer home on Kimito Island. The ice cream comes in eight different apple-related flavors, ranging from apple & vanilla, apple & cinnamon biscuit, to apple with mascarpone and raspberry, and apple mojito sorbet. VIEW THE AD
The Finnish national lottery embraces its Finnishness with a minimal campaign.Lotto is the most iconic game in Finland. It has been a part of every Finn's Saturdays for over 50 years. The game holds a special place in the hearts of the people, and it evokes extremely tender emotions.
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The best pizza in town. When you're in Rovaniemi, you've watched the northern lights in freezing cold or in the nightless summer night, the best Italian pizza can be found at Kauppayhtio's Pure Pizza. There is even a reindeer pizza on the pizza menu. You can eat on site or order to go The ad features an old-time Italian-inspired illustration, illustrated in a collage style, which goes along with all the restaurant's graphics.. #visitkauppayhtio
Agency: Studio Lauraeus VIEW THE AD
Speech bubble posters OOH (digital & print)
Helsinki region transport savings ticket campaign on public transport and at public transport stops telling frequent travelers about the savings ticket. By committing to a fixed-term saver ticket, you get 12 months travel for the price of 10. Saver ticket is the most economical way to travel - as much as you like. Agency: Studio Lauraeus VIEW OUTDOOR
The News Media Finland has launched a campaign in the Finnish capital Helsinki using deliberately trashed posters inside billboards to depict the world without truthful journalism. The poster 'Don't Trash Your View of the World' demonstrates what happens to our perspectives in a world without reliable information. Trashed posters have caught the attention of passers-by in the streets of Helsinki. The posters display a demonstration of a narrowed worldview caused by consuming only information that reinforces one's own bubble.
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The best pizza in town. When you're in Rovaniemi, you've watched the northern lights in freezing cold or in the nightless summer night, the best Italian pizza can be found at Kauppahtio's Pure Pizza. There is even a reindeer pizza on the pizza menu. You can eat on site or order to go. #visitkauppayhtio. Agency: Studio Lauraeus.
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Obolon energy drink Launch campaign for Finland. Energy drink is produced in Kyiv, in the Obolon district, from which the brewery also got its name. OBOLON is Ukraine's largest beverage producer. By purchasing Ukrainian products, you are contributing to the rebuilding of Ukraine.
OBOLON is the largest Ukrainian beverage producer. VIEW OUTDOOR Augmenteco: Join 35,000 Satisfied Customers
Augment is a way of life not a lease, rental or rideshare. Welcome to the family! JOIN 35,000 SATISFIED CUSTOMERS.
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Campaign for commuters
The most powerful scooter under 15 kg. Your own e-scooter at home for two years. All service & repairs included. Unplug and ride. Augment your life. VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR The Mannerheim League: Protect The Screen Time Generation
Finland's largest child welfare organization published an outdoor ad campaign to remind parents and adults of the content children see when browsing their phones, especially at night. The campaign consisted of billboards disguised as a child's screen recording, a continuous stream of disturbing and violent images, including cyberbullying and war. Highlighting the harsh reality that children can face on their phones, the ads were displayed only at night in Helsinki, Finland, because that is when children are most likely to use their phones without adult supervision.
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In S-market's communication concept, food is not only seen as food, but as part of humanity and life. Because life is food. Meaningful moments that food causes or enables.
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We photographed Augment users in their premium experiences in European cities and made a campaign out of them. Helsinki, Stockholm, Copenhagen, Paris, Barcelona and Austria. Augment.eco: Premium mobility, for you. Get your own scooter to keep at home. Drive anytime, no limits.
Agency: Studio Lauraeus VIEW SOAP OUTDOOR VIEW YOGA OUTDOOR VIEW OFFICE OUTDOOR VIEW GRAFFITI OUTDOOR VIEW SUNSET OUTDOOR VIEW SHOES OUTDOOR VIEW TOUR OUTDOOR
Augment.eco x public transport.
The fastest combination to move around in cities is public transport and your own electric scooter. The ES210 e-scooter will change the way you commute, or just have fun around town. No other scooter in the under 15 kg class gives you all this Convenience without the trouble of ownership. If you're going to move, move like you mean it. Augment is micromovement like never before. Unplug and ride. Augment your life. Happy (S)miles VIEW OUTDOOR
We are born to move. And the moment we started to move, we began to augment our movement. Taming the horse. Inventing the wheel. The engine. Cars & public transport. Yelling "Faster! More freedom!", until gridlocked in the morning rush hour
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We are born to move. And the moment we started to move, we began to augment our movement. Taming the horse. Inventing the wheel. The engine. Cars & public transport. Yelling "Faster! More freedom!", until gridlocked in the morning rush-hour, â¨we weren't faster nor free. Augment is born of the passion to liberate you from silly constraints like timetables, repairs and worries. To augment your life and lifestyle. To make you be gone from where you were, and get you faster wherever. Convenience without the trouble of ownership.
So if you're going to move, move like you mean it. Augment is micromovement like never before. Unplug and ride. Augment your life. https://augment.eco/en/ VIEW DO NOT BUY OUTDOOR VIEW MOVING OUTDOOR
We are born to move. And the moment we started to move, we began to augment our movement. Taming the horse. Inventing the wheel. The engine. Cars & public transport. Yelling "Faster! More freedom!", until gridlocked in the morning rush-hour, â¨we weren't faster nor free. Augment is born of the passion to liberate you from silly constraints⨠like timetables, repairs and worries.To augment your life and lifestyle.
Agency: Studio Lauraeus VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR VIEW FOURTH OUTDOOR VIEW FIFTH OUTDOOR VIEW SIXTH OUTDOOR VIEW SEVENTH OUTDOOR
In S-market's communication concept, life is food. Meaningful moments that food causes or enables. Moments can be big or small, everyday or festive.
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An absurd alternative to freezing vegetables and the action movie genre come together.
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Just six miles south of the Arctic circle, there's a Polestar space frozen in ice, rather than time. The temporary Rovaniemi snow space is open until the end of February 2023, when it will be disassembled and brought back to the slopes of Ounasvaara from whence it came.
VIEW THE SPOT Musti Group: Be Aware Of The Dogs
The new year is once again celebrated around the world, but in many homes New Year's Eve is the scariest day of the year. Many dog owners spend the evening hiding in the bathroom trying to comfort their panicking pets. The sounds of fireworks make the evening a nightmarish experience for most dogs. The Nordic pet care specialist Musti Group wants to bring this problem out in the open by installing a 20-foot virtual dog, Musti, at the official New Year's event of Helsinki city. Musti has been created and animated with 3D technology, and it hears and reacts to the sounds of fireworks like real dogs around the world. The Be aware of the dogs campaign is also visible in outdoor advertising around all the biggest cities of Finland.
VIEW OUTDOOR Toyota Beyond Zero: Leo Pekka Tahti
Athletes with disabilities still struggle to get even a fraction of the societal support and attention that their non-disabled counterparts get, and that's something Toyota and we at The&Partnership Helsinki want to start correcting with our newest Beyond Zero campaign, featuring multiple Paralympic gold- medal winner Leo-Pekka Tahti. Toyota Finland launched a campaign featuring a touching letter from a 13-year old disabled high school boy.
VIEW THE SPOT Unicef Finland: Gifts Of Tomorrow
The future doesn't just happen it's built now. This year, UNICEF Finland's Christmas campaign creates a better future for children. Because even the smallest bit of help can change the course of life. The marketing communications concept created by brand house SEK Helsinki, part of GREY, for UNICEF
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Pudasjarvi (direct translation into English: Pudas lake) has probably never been called Lago di Pudas before. Well, now it is. In the film, the pizza from Pudajarvi is compared to the original Neapolitan pizza.
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