Seen and notedCERT NZ: Exposed Exhibition
New Zealand cyber scams increased 33% in 2023. Resulting in $198 million lost. Yet the human impact and scale remained unseen. CERT NZ (New Zealand Government Cyber Security Authority) created 'EXPOSED: A photography exhibition through the lens of a hacker' put a candid face to the problem for Cyber Security Week. Ten real victims of cyber crime gave us permission to capture their image. Not through a traditional shoot, but literally through their devices - when they weren't expecting it. Mimicking the uninvited gaze of hackers. By exposing victims, we exposed the dangers of online scammers. Reaching 4,792,225 Kiwi through our exhibition, OOH and all major news outlets.
VIEW OUTDOOR Auckland Transport: Shark
AT has entered into its first commercial partnership with Sea Life Kelly Tarltonâs, to drive patronage to the underwater aquarium via AT's TÄmakiLink bus service.
VIEW 3 OUTDOORS Canterbury Of New Zealand: 120 Years
Sweetshop Director Tom Gould, continues his collaboration with Canterbury of New Zealand, as the brand celebrates 120 years of inspiring generations past and present, with a new campaign that showcases the brandâs impressive sporting and cultural heritage.
VIEW THE SPOT Track SAFE NZ: Steely Stare
For this year's Rail Safety Week, TrackSAFE introduced a new role model to demonstrate the correct behaviour when crossing railway tracks. Steely Stan will be championing having a proper look, rather than a fleeting glance with the campaign phrase, 'Steely Stare. Steely Stare. All clear!'
PLAY THE SPOT Every Kiwi Vote Counts: Australia Decides
Why would one nation ask their greatest rival to control their future? Because democracy. Of the 6 million Kiwis in the world, 700,000 live across the ditch. So, non-partisan initiative Every Kiwi Vote Counts asked Australia to decide our election. Using OOH, video, social they goaded Australian Kiwis to have their say, via a campaign entirely on foreign soil.
VIEW THE SPOT Pak & Save: Borrow The Brand
PAK'nSAVE is New Zealand's low priced supermarket. Everything they do, they do to save Kiwis money. Which is why their branding only has two elements. A yellow background, and a Stickman. For 17 years, PAK'nSAVE has used this low priced combination to keep their advertising costs down. But for their biggest sale of the year, they came up with a way to keep their costs even lower. Instead of making their own ads, they just borrowed someone else's.
VIEW THE SPOT Pak'nSAVE: Savey Mealmaker
PAK'nSAVE is devoted to saving Kiwis money on food. But they are also really keen to help Kiwis save on the amount of food they waste in their fridge. With this noble goal in mind PAK'nSAVE harnessed the power of AI to create the Savey Mealmaker. This clever little app suggests meal solutions based on the leftovers in your fridge. Sound too good to be true? Go try it out. Agency: FCB
VIEW THE CONCEPT Splash Planet: Where The Wahoos Are
Where the Wahoo's are TVC creative for Splash Planet launch on behalf of Hastings District Council. Broadcast across New Zealnad
VIEW THE 3 SPOTS Panhead Custom Ales: Slay To Pay
Panhead is a beer brand on a mission to liberate people through the power of hot rods, Harleys, heavy music and premium quality beer. So, we created Slay to Pay a world first interactive guitar amp where you slay the guitar to pay for a beer. The machine uses AI-assisted audio fingerprinting to decide whether your guitar slaying is worthy of a brew.
VIEW THE CONCEPT Love Better: Broken Hearts
Chances are, we'll all go through a break-up at some point. During this painful time, every single one of us tends to dabble with the hurt we can cause to our partner and ourselves. This is normal. It's human. But how much we dabble in causing more pain, is up to us.
VIEW 5 OUTDOORS Safer Vehicles:Delusions Of Safety
FCB and NZTA Waka Kotahi have launched their latest campaign, aimed at raising awareness of the critical importance of vehicle safety, and asking New Zealanders the simple question, can your car protect you in a crash?
VIEW THE SPOT No Ugly: Valentine's Immunity
It's fun to have a Valentine's kiss, it's not so fun finding out they've locked lips with everyone else.
VIEW 6 OUTDOORS KFC: Boneless
We turned up the heat for KFC as we celebrated the return of fan-favourite Hot & Crispy Boneless by collaborating with renowned New Zealand jeweller, Nick Von K, to release a bespoke jewellery collection.
VIEW OUTDOOR Partners Life: The Heist
'The Heist', which is the latest iteration of the Partners Life 'Get Life Right' brand platform, highlights the importance of living life with a plan b in place. Being unable to work due to illness or injury is not a position many people picture themselves in, yet 170,000 people stopped working due to injury or illness in the year ending June 2020 approximately 6% of the total employed population in New Zealand.
VIEW THE SPOT Tux Puppy Bites: Perfect Pee
As cute as they are, a new puppy can be an overwhelming experience. And between all the fun and excitement, the first thing you want them to learn is where to use the bathroom. So to give new puppy parents a helping hand with toilet training, TUX Puppy Bites printed an ad designed to be peed on.
VIEW THE AD Big Save Furniture: One Night Stands
For over 50 years, Big Save Furniture has been New Zealand's most beloved furniture retailer. But with a need to modernise the brand, we gave them a makeover while still keeping its classic charm. Like with this cheeky Valentines Day print. Who says romance is dead in 2024?
VIEW THE AD The Unruly Tourist Production: A Holes
Kiwis pride ourselves on our warm welcomes. But in 2019, a group of tourists swept the country, leaving rubbish and stealing Christmas trees. And boy, did we get hot under the collar. Suddenly, every Kiwi was calling for their deportation. Our ugly side was on display.
VIEW 3 OUTDOORS Mercury Energy: The Second Sun
In 2023 New Zealand experienced its worst ever summer, with record rainfall and the lowest number of sunshine hours in history. In response, Mercury Energy gave rise to The Second Sun a giant light therapy sculpture filled with 8,000 special bulbs designed to ease symptoms of Seasonal Affective Disorder. It travelled the country bringing extra sunshine hours to communities in need.
VIEW OUTDOOR L&P Manu :Togs
In response to countless complaints online about normal togs not being good enough for doing manus, L&P and MASA (Manu Applied Sciences Aotearoa) created Manu Togs a world-first in tog science, designed specifically for doing manus. Developed over 18 months of R&D, they're engineered to stop pink backs, tog rips and each and every manu-related problem facing the world today.
VIEW THE CONCEPT Tourism New Zealand: If You Seek Connections
This is a powhiri. Performed by the Ngati Awa people of Whakatane. What does this welcoming ceremony feel like? You'll have to come and experience it! #IfYouSeekNZ
VIEW THE SPOT NZTA Wake Kotahi: Would You Rather Be Smashed
Building on from our hero TVC and launch of our campaign, we turned the classic drinking game of Would You Rather into an anti-drink driving message, getting people to play it across a range of OOH placements.Each execution was treated like a playing card, combining engaging headlines that challenge people to weigh up their options, with bespoke illustrations that paint a picture of what's at stake when you drink and drive.
VIEW OUTDOOR Grabaseat: NY SaleNetsafe NZ: ReScam Phanton
Re:Scam was initially created in 2017 by Netsafe to fight internet scammers. The AI bot trapped scammers in endless conversations by impersonating an array of realistic human personas, keeping scammers out of Kiwi inboxes. Re:Scam collectively wasted over 5 years worth of scammer's time, before it shut down in 2018 to undergo further development. With Kiwi losing over $200 million to scams in 2023, it is time for Re:Scam to return, now with enhanced AI technology.
VIEW OUTDOOR Samsung NZ: Different
Apple were always so⦠"different". From the way they told us to think, to the way their products made us feel. But now, we live in a world where almost every single hand has an iPhone in it. What was once originality, is now conformity. It's 1984 all over again.
VIEW 4 OUTDOORS New Zealand General Election: Campaign
There were five big worries for New Zealand voters, which added up to a country in crisis. We presented them with a simple proposition: choose broken or choose fixed.
VIEW THE 5 CONCEPTS McDonald's: Driver Tax
When youâre driving, you have the power. You choose the music, the temperature, and where you're stopping for food. And best of all, when you stop at McDonald's, you get the Driver Tax. The driver's irrefutable claim on whatever the passengers are eating in the back. It's different for every trip, but no matter the journey, if you're driving, your passengers are paying up.
VIEW THE SPOT PAK'nSAVE: Borrow the Brand
PAK'nSAVE is New Zealand's low priced supermarket. Everything they do, they do to save Kiwis money. Which is why their branding only has two elements. A yellow background, and a Stickman. For 17 years, PAK'nSAVE has used this low priced combination to keep their advertising costs down. But for their biggest sale of the year, they came up with a way to keep their costs even lower. Instead of making their own ads, they just borrowed someone else's.
VIEW THE MERCURY SPOT VIEW THE ST PIERRES SPOT VIEW THE JB HI-FI SPOT VIEW THE NATURE'S FRESH SPOT Road to Zero: RIDSY
To turn car passengers from passive riders into active participants in everyone's safety on their summer road trips, we found a passenger who knows more than anyone else what can happen on the road: A crash test dummy. Introducing, RIDSY: the first ever crash test dummy to call out unsafe driving behaviour so they can live it up on holiday. Ridsy became living proof of what happens when passengers speak up, making his way around the country on the ultimate summer roadie to everyone's favourite holiday hotspots. Alive. Agency: FCB New Zealand
VIEW THE FIRST SPOT VIEW THE SECOND SPOT VIEW THE THIRD SPOT VIEW THE FOURTH SPOT No Ugly: The True Tale Of Christmas
No Ugly is a wellness drink scientifically formulated to work best when you're at worst. And over the Christmas period, you might need a few.
PLAY THE SPOT Motion Sickness: Burner Phone
Feeling the need to feedback? An itch to align? A quick Gmail graze?
To ensure our beloved clients truly committed to putting the tools down this silly season, we equipped them with a relic from a time when bricks roamed the earth. Introducing the Motion Sickness Burner Phone. VIEW THE AD VIEW THE CONCEPT VIEW OUTDOOR McDonald's: Loved By All
The McDonald's Drive Thru. It's a place where virtually every kind of human, in virtually every kind of vehicle can be found on any given day. Whether we drive a Lambo, or a lemon, we all love it. DDB Group Aotearoa brought this truth to life with images taken from security cameras at Drive Thrus over three days, running each execution just days after the images were taken.
VIEW THE 3 ADS Frank Energy: Jiggle
For whatever reason, lots of people willingly fork out heaps of money on expensive power every month. But when it comes down to it, a 'premium' energy provider won't jiggle your nan or juice your fish any differently to a cheap, no-frills power company. Enter Frank Energy. Through a rigorous series of controlled tests, Frank challenges these perceptions and proves it's all the same. No fluff, guff, or gimmicks just affordable power, simple.
The result? Same energy. Probably cheaper. VIEW THE 2 SPOTS Long White: Decision
Celebrating those Kiwis who break free from their routines and embrace the now, New Zealand vodka brand Long White's new brand platform developed by The Monkeys Aotearoa, part of Accenture Song, shows that every great adventure starts with a choice.
VIEW THE SPOT Boring Oat Milk: Quit The Tit
New Zealand is a nation built on milk. Traditionally, the kind that comes out of a cow. Which is probably why 4 million New Zealanders are still addicted to tit milk. It's also probably why so many struggle to try an alternative, like Boring Oat Milk. Quit the Tit gives Kiwis the option to wean themselves off cow's milk and onto oat milk instead of going cold turkey.
VIEW THE SPOT VIEW THE CONCEPT VIEW OUTDOOR KALÓ Authentic Greek Yoghurt: I Want Real
We're living in a world that's getting less real by the day. AI, social media, relationships, the food we eat. It's all a bit fake. But KALO is different. Unlike Greek-style yogurts, KALO is an authentic Greek yoghurt, made the real way. No additives, no preservatives. Just milk and Greek culture. So, we looked at it through the eyes of someone we can all relate to. Someone craving a little more realness - a sentient self-checkout machine at the supermarket, who's spent her life staring at it, just out of reach. Agency: DDB Aotearoa
VIEW THE SPOT Air New Zealand: The Great Christmas Chase
Air New Zealand and Bastion Shine have created a Christmas campaign that shows the extreme lengths an Air New Zealander will go to save Christmas for an unsuspecting passenger.
VIEW THE SPOT Apple: The Lost Voice
Created in-house by Apple MARCOM and launched ahead of the International Day of Persons with Disabilities (December 3rd) this latest film promotes accessibility on Apple devices, focusing on a new feature introduced in iOS17 called Personal Voice. Titled 'The Lost Voice', the spot tells the tale of a young girl and her fantastical floppy-eared friend, as they search high and low for his missing voice, before revealing a uniquely personal moment between a father and a daughter. The film is narrated entirely by the father, Dr. Tristram Ingham, who is an associate professor of epidemiology and a disability advocate from Wellington, New Zealand. He has facioscapulohumeral muscular dystrophy (FSHD), which causes progressive muscle degeneration that can ultimately lead to an inability to speak. The Personal Voice technology he uses to narrate the ad enables Dr. Ingham to preserve and continue to use his own voice well into the future.
VIEW THE SPOT Big Save Furniture : Prices That Make Sense
Big Save Furniture is New Zealand's largest stockist of furniture and beds. To prove to their customers that they have 'Prices That Make Sense' the campaign explores the endless possibilities of a price tag; comparing sensibly priced Big Save furniture to things that are similarly priced and far less sensible.
VIEW THE SPOT Rangitikei Chicken:Rangitikei Katsu
Rangitikei Chicken turns into Rangitikei Katsu in this new spot from Dentsu New Zealand
VIEW THE SPOT Samsung NZ: The iPhone Flip
Samsung knows iPhone users are a tough nut to crack. No matter how amazing your new phone is, if it's not Apple, they're not interested. So we wanted to remove the Apple bias and see what iPhone users would really think of the new Samsung ZFlip5 if they thought it was something different. We recreated a distinctly Apple-feeling film set, covered up all the branding on our new phone, placed it inside a familiar white box, and invited an unsuspecting group of young iPhone users in for a "top-secret sneak peek" at a brand new prototype that may or may not be an iPhone⦠And as it turns out, iPhone users do like Samsung.
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