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Seen and noted
Contact Energy: Flatties When youâre in a shared living situation with so many flatmates, there are bound to be a few issues that arise. Someone not replacing the toilet paper or drinking somebody elseâs milk or relying too heavily on the use of fossil fuels. We canât do much about the empty loo roll or milk stealers, but luckily Contact Energy is working on that last one by promising net zero energy generation by 2035.VIEW THE SPOT McDonalds: Add Ons Stand at the counter of any McDonaldâs and youâll hear a chorus of customers saying âaaaaaaaaaand aaaaaâ¦.â as they stare up at the menu board and decide which little treat to add to their go-to order. Aaaaand, we like that.VIEW 3 OUTDOORS Breast Cancer Foundation NZ: Maybe It's A Sign Breasts. Once theyâre on your mind, you begin to see them everywhere â or at least throughout Aotearoa, thanks to a visual Breast Cancer Foundation NZ (BCFNZ) mammogram reminder campaign, developed by Ogilvy NZ.Live now, the âMaybe itâs a signâ campaign aims to create an always on mammogram reminder, deploying images of breast-like objects throughout the country and on a hero social film with a simple call to action; maybe itâs time to book a mammogram. VIEW THE SPOT VIEW OUTDOOR Bank Of New Zealand: Lets Find A way In the latest iteration of its âLetâs find a wayâ platform, BNZ tackles one-size-fits-all advice. The campaign imagines a world where everyone follows the words of a fictitious financial influencer, and stops buying coffee.The campaign sees the same story cleverly told through the eyes of two different charactersVIEW THE 2 SPOTS Wake Kotahi: Motorcycles NZ Transport Agency Waka Kotahi (NZTA) have launched their latest motorcycling safety campaign, aiming to motivate even the most seasoned riders to mitigate the risks on every ride. The campaign features experienced riders from across the country talking openly about their own crashes, the near-catastrophic results and the lessons they lived to tell. VIEW THE SPOT Freya's: Variety Is Good When it comes bread, Kiwis are boring. Almost universally opting for the same bread day after day. Freya's with its diverse range of breads inspired by Europe, want Kiwis to break out of the loveless, bread-groundhog-day, and add some excitement to their breakfast tables, VIEW THE SPOT Pepperstone: Don't Be Fine With It Donât be fine with it â a campaign to snap traderâs out of their apathy and consider a switch to Pepperstone, whilst being hit in the face by John McEnroe.VIEW THE SPOT Wellington NZ:You Would In Wellington âYou Would in Wellingtonâ is the new creative platform for WellingtonNZ.The platform is a love letter to Wellingtonâs wild spirit, its unpretentious, and unselfconscious attitude. Itâs about people, and the unique effect Wellington has on them. VIEW THE 4 SPOTS Foodstuffs: Mercury x PAK'nSAVE PAK'nSAVE is New Zealand's budget friendly supermarket. So budget, In fact, their branding only has two elements. A yellow background, and a Stickman. For 17 years, they've used this combination to keep advertising costs down. but when you're always talking about low prices, how do your biggest sale of the year stand out? Rather than make their own ads. PAK'nSAVE borrowed someinstead. VIEW THE 3 OUTDOOR Barcardi: Mr Barcardi A cautionary tale about what happens when you work so hard that you miss out on important opportunities; like 'Foursies' - rum cocktails with your workmates at 4pm. Agency: Thinkerbell AotearoaPLAY THE SPOT Volkswagen: The Greenprint introducing the Greenprint. An open source set of plans to turn your Kombi Electric. Because sometimes the best new car for the planet is an old one. VIEW THE SPOT SailGP: Think About Racing SailGP is a whole new way to think about racing. To build hype for the most exciting race on the water, our campaign got fans closer to the action. One billboard even featured the boat smashing the screen.VIEW 5 OUTDOORS VIEW THE 3 SPOTS ASB: Training Day With New Zealanders losing $198 million a year to scammers, even the countryâs most beloved advertising couple were ready to take a stand. VIEW THE SPOT CERT NZ: Exposed Exhibition New Zealand cyber scams increased 33% in 2023. Resulting in $198 million lost. Yet the human impact and scale remained unseen. CERT NZ (New Zealand Government Cyber Security Authority) created 'EXPOSED: A photography exhibition through the lens of a hacker' put a candid face to the problem for Cyber Security Week. Ten real victims of cyber crime gave us permission to capture their image. Not through a traditional shoot, but literally through their devices - when they weren't expecting it. Mimicking the uninvited gaze of hackers. By exposing victims, we exposed the dangers of online scammers. Reaching 4,792,225 Kiwi through our exhibition, OOH and all major news outlets.VIEW OUTDOOR Auckland Transport: Shark AT has entered into its first commercial partnership with Sea Life Kelly Tarltonâs, to drive patronage to the underwater aquarium via AT's TÄmakiLink bus service.VIEW 3 OUTDOORS Canterbury Of New Zealand: 120 Years Sweetshop Director Tom Gould, continues his collaboration with Canterbury of New Zealand, as the brand celebrates 120 years of inspiring generations past and present, with a new campaign that showcases the brandâs impressive sporting and cultural heritage. VIEW THE SPOT Track SAFE NZ: Steely Stare For this year's Rail Safety Week, TrackSAFE introduced a new role model to demonstrate the correct behaviour when crossing railway tracks. Steely Stan will be championing having a proper look, rather than a fleeting glance with the campaign phrase, 'Steely Stare. Steely Stare. All clear!' PLAY THE SPOT Every Kiwi Vote Counts: Australia Decides Why would one nation ask their greatest rival to control their future? Because democracy. Of the 6 million Kiwis in the world, 700,000 live across the ditch. So, non-partisan initiative Every Kiwi Vote Counts asked Australia to decide our election. Using OOH, video, social they goaded Australian Kiwis to have their say, via a campaign entirely on foreign soil.VIEW THE SPOT Pak & Save: Borrow The Brand PAK'nSAVE is New Zealand's low priced supermarket. Everything they do, they do to save Kiwis money. Which is why their branding only has two elements. A yellow background, and a Stickman. For 17 years, PAK'nSAVE has used this low priced combination to keep their advertising costs down. But for their biggest sale of the year, they came up with a way to keep their costs even lower. Instead of making their own ads, they just borrowed someone else's.VIEW THE SPOT Pak'nSAVE: Savey Mealmaker PAK'nSAVE is devoted to saving Kiwis money on food. But they are also really keen to help Kiwis save on the amount of food they waste in their fridge. With this noble goal in mind PAK'nSAVE harnessed the power of AI to create the Savey Mealmaker. This clever little app suggests meal solutions based on the leftovers in your fridge. Sound too good to be true? Go try it out. Agency: FCB VIEW THE CONCEPT Splash Planet: Where The Wahoos Are Where the Wahoo's are TVC creative for Splash Planet launch on behalf of Hastings District Council. Broadcast across New ZealnadVIEW THE 3 SPOTS Panhead Custom Ales: Slay To Pay Panhead is a beer brand on a mission to liberate people through the power of hot rods, Harleys, heavy music and premium quality beer. So, we created Slay to Pay a world first interactive guitar amp where you slay the guitar to pay for a beer. The machine uses AI-assisted audio fingerprinting to decide whether your guitar slaying is worthy of a brew. VIEW THE CONCEPT Love Better: Broken Hearts Chances are, we'll all go through a break-up at some point. During this painful time, every single one of us tends to dabble with the hurt we can cause to our partner and ourselves. This is normal. It's human. But how much we dabble in causing more pain, is up to us.VIEW 5 OUTDOORS Safer Vehicles:Delusions Of Safety FCB and NZTA Waka Kotahi have launched their latest campaign, aimed at raising awareness of the critical importance of vehicle safety, and asking New Zealanders the simple question, can your car protect you in a crash? VIEW THE SPOT No Ugly: Valentine's Immunity It's fun to have a Valentine's kiss, it's not so fun finding out they've locked lips with everyone else. VIEW 6 OUTDOORS KFC: Boneless We turned up the heat for KFC as we celebrated the return of fan-favourite Hot & Crispy Boneless by collaborating with renowned New Zealand jeweller, Nick Von K, to release a bespoke jewellery collection.VIEW OUTDOOR Partners Life: The Heist 'The Heist', which is the latest iteration of the Partners Life 'Get Life Right' brand platform, highlights the importance of living life with a plan b in place. Being unable to work due to illness or injury is not a position many people picture themselves in, yet 170,000 people stopped working due to injury or illness in the year ending June 2020 approximately 6% of the total employed population in New Zealand. VIEW THE SPOT Tux Puppy Bites: Perfect Pee As cute as they are, a new puppy can be an overwhelming experience. And between all the fun and excitement, the first thing you want them to learn is where to use the bathroom. So to give new puppy parents a helping hand with toilet training, TUX Puppy Bites printed an ad designed to be peed on. VIEW THE AD Big Save Furniture: One Night Stands For over 50 years, Big Save Furniture has been New Zealand's most beloved furniture retailer. But with a need to modernise the brand, we gave them a makeover while still keeping its classic charm. Like with this cheeky Valentines Day print. Who says romance is dead in 2024?VIEW THE AD The Unruly Tourist Production: A Holes Kiwis pride ourselves on our warm welcomes. But in 2019, a group of tourists swept the country, leaving rubbish and stealing Christmas trees. And boy, did we get hot under the collar. Suddenly, every Kiwi was calling for their deportation. Our ugly side was on display. VIEW 3 OUTDOORS Mercury Energy: The Second Sun In 2023 New Zealand experienced its worst ever summer, with record rainfall and the lowest number of sunshine hours in history. In response, Mercury Energy gave rise to The Second Sun a giant light therapy sculpture filled with 8,000 special bulbs designed to ease symptoms of Seasonal Affective Disorder. It travelled the country bringing extra sunshine hours to communities in need.VIEW OUTDOOR L&P Manu :Togs In response to countless complaints online about normal togs not being good enough for doing manus, L&P and MASA (Manu Applied Sciences Aotearoa) created Manu Togs a world-first in tog science, designed specifically for doing manus. Developed over 18 months of R&D, they're engineered to stop pink backs, tog rips and each and every manu-related problem facing the world today.VIEW THE CONCEPT Tourism New Zealand: If You Seek Connections This is a powhiri. Performed by the Ngati Awa people of Whakatane. What does this welcoming ceremony feel like? You'll have to come and experience it! #IfYouSeekNZVIEW THE SPOT NZTA Wake Kotahi: Would You Rather Be Smashed Building on from our hero TVC and launch of our campaign, we turned the classic drinking game of Would You Rather into an anti-drink driving message, getting people to play it across a range of OOH placements.Each execution was treated like a playing card, combining engaging headlines that challenge people to weigh up their options, with bespoke illustrations that paint a picture of what's at stake when you drink and drive.VIEW OUTDOOR Grabaseat: NY SaleNetsafe NZ: ReScam Phanton Re:Scam was initially created in 2017 by Netsafe to fight internet scammers. The AI bot trapped scammers in endless conversations by impersonating an array of realistic human personas, keeping scammers out of Kiwi inboxes. Re:Scam collectively wasted over 5 years worth of scammer's time, before it shut down in 2018 to undergo further development. With Kiwi losing over $200 million to scams in 2023, it is time for Re:Scam to return, now with enhanced AI technology. VIEW OUTDOOR Samsung NZ: Different Apple were always so⦠"different". From the way they told us to think, to the way their products made us feel. But now, we live in a world where almost every single hand has an iPhone in it. What was once originality, is now conformity. It's 1984 all over again.VIEW 4 OUTDOORS New Zealand General Election: Campaign There were five big worries for New Zealand voters, which added up to a country in crisis. We presented them with a simple proposition: choose broken or choose fixed. VIEW THE 5 CONCEPTS McDonald's: Driver Tax When youâre driving, you have the power. You choose the music, the temperature, and where you're stopping for food. And best of all, when you stop at McDonald's, you get the Driver Tax. The driver's irrefutable claim on whatever the passengers are eating in the back. It's different for every trip, but no matter the journey, if you're driving, your passengers are paying up.VIEW THE SPOT PAK'nSAVE: Borrow the Brand PAK'nSAVE is New Zealand's low priced supermarket. Everything they do, they do to save Kiwis money. Which is why their branding only has two elements. A yellow background, and a Stickman. For 17 years, PAK'nSAVE has used this low priced combination to keep their advertising costs down. But for their biggest sale of the year, they came up with a way to keep their costs even lower. Instead of making their own ads, they just borrowed someone else's. VIEW THE MERCURY SPOT VIEW THE ST PIERRES SPOT VIEW THE JB HI-FI SPOT VIEW THE NATURE'S FRESH SPOT |
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