 |
Seen and noted
Avionero: It's Better to See Once Avionero is an online flight search service from Sweden. In new campaign we've made a short audio ad based only on sound.Agency: Jekyll & Hyde agency PLAY THE SPOT Ttriazavirin:Care Is The Best Medicine Triazavirin Cold and Flu Medicine. The brandâs primary mission is to help people take care of their loved ones. And in this campaign, we showed that the best medicine everyone actually needs is care from your relatives. After 2020 people really need to get a bit of kindness and support.VIEW THE SPOT  Mitch&Me (dog shampoo) decided to wish all dog owners a Merry Christmas and remind them of the importance of cleaning up after their pets. Unintentionally left dog poop can ruin any holiday.â¨Agency: Jekyll & Hyde agency VIEW THE AD  Instinct, Moscow has released this 'Alien' spot for IKEA, focusing on an eco-friendly man who's lifestyle appears to some people like aliens from another planet.VIEW THE SPOT Short Shot Fest: Life's To Short For Long Stories, An advertising campaign for Moscow international short film festival Short Shot Fest . Specially for this we wrote a couple of short unexpected stories in mini-saga style and after made them look like screenplays.Agency: Jekyll&Hyde VIEW THE FIRST AD VIEW THE SECOND AD Zewa: Unfair Race A study commissioned by the brand (Hygiene has no gender, Validata, March 2020) proves that in the families of our target audience, household chores are usually not shared quite fairly - on average, 67% of household chores fall on the shoulders of women.Children, copying the behavior of their parents, are likely to build their families on the same principle. ZEWA states that it is important to share responsibilities fairly between all family members - this example increases the chances of children to successfully fulfill themselves in all areas of life.VIEW OUTDOOR  In a world first, Serviceplan Moscow and Miele collaborate on campaign to be photographed inside an oven, using the new Miele Oven Food View function. Quarantine has separated us from our loved ones for a long time, and we sure all have a lot of feelings we want to express. Texting isnât enough, everyone's tired of Zoom and sending mail is old school. When the global pandemic confined people to their homes during lockdown, people found solace in traditional activities including cooking and baking.VIEW THE SPOT .jpg&width=200 "https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2021/Apr/tn_123893_1618122150_moon_eng_tag (1).jpg&width=200") 12 April is the international Day of Human Space Flight in dedication of the first manned space flight by Yuri Gagarin. Brand Mitch&Me (dogs shampoo) decided to remind people they forgot that dogs were the first to make spaceflights, the first to walk in space, and who knows what else they did the first?! Also we wanted to remind everyone names of those who flew into space before man. Many of them never came back.VIEW THE AD  By the most conservative estimates, every fifth woman in Russia is sexually harassed at work. However, most men do not believe that this problem exists. In fact, many do not see the difference between sexual harassment and simple flirting. Men think that this is the same thing and there is nothing bad about it. That's why it doesn't even cross their minds that their wives and daughters might also be sexually harassed at work. Because this is still totally legal in Russia.â¨PLAY THE SPOT Tochka Bank: Do What Only You Can Do Running your own business can be tough. From closing deals and growing your team to fixing printers and buying supplies, the first few years are often a balancing act between achieving your dreams and burning out completely. To prove that growing your business doesnât need to cause endless stress and paranoia, however, Russian bank Tochka has debuted a new campaign with Voskhod that tells entrepreneurs 'Do What Only You Can Do'. VIEW THE SPOT  Christmas is often a time of indulgence and extravagance but that doesn't mean we should be careless in our behaviour over the holiday season. After weâre done working away in the kitchen and have enjoyed our festive feasts, there's the temptation to be wasteful to simply throw away our leftovers as we turn our attention to presents and parlour games. In a bid to encourage a more sensible, considerate approach to Christmas consumption, IKEA Russia has launched a dramatic new spot that shows just what might happen if we carelessly discard our excess foodVIEW THE SPOT  There's about a 90% chance that dog will never walk out of the shelter it is going to be dumped at. If your dog is big, black or any of the "Bully" breeds (pit bull, rottie, mastiff, etc) it was pretty much dead when you walked it through the front door. Those dogs just don't get adopted. It doesn't matter how 'sweet' or 'well behaved' they are. If your dog doesn't get adopted within its 72 hours, it will be destroyed. VIEW THE JASON AD VIEW THE FREDDY AD VIEW THE PENNYWISE AD The “Masterskaya” Theater: Tragedy in Comments Due to quarantine, all theaters in Russia were forced to close and cancel all their plays and premieres. Actors and spectators ended up locked at home.Instead of canceling the play, the "Masterskaya" theater decided to play it, no matter what. For this purpose, we created a special account in Instagram, and published the poster for the canceled premiere there. And then the actors and characters of the play started a conversation right in the comments under the poster. They all posted the lines of their characters in turns. And as a result, we played the entire Shakespeare's play, so that everyone could read it by simply scrolling the comments on Instagram. Agency: Jekyll&Hyde VIEW OUTDOOR  Serviceplan Russia announces inaugural campaign for OPPO since winning the business in December 2019. The OPPO Reno3 Series launch campaign is comprised of three 'mockumentary' videos starring Russian opinion leaders: Alex Mazurov (photographer), Evgeny Ches (graffiti artist), and Oleg Ternovoy (popular singer), each of them sharing unique creative concepts. The three opinion leaders were able to bring their vision to life thanks to the advanced photographic capabilities ('clear shots') of the new OPPO Reno3 Series. The campaign was launched in Russia at the end of May and will be rolled out in Turkey, Romania, Kazahkstan and Ukraine in June and July. VIEW THE LYRIDS SPOT VIEW THE GRAFFITI SPOT VIEW THE MUSICIAN SPOT  Mitch&Me (a brand of dog shampoos) wanted to remind about the need of keeping social distance. So we made a special print dedicated to the completion of self-isolation in Russia, where we placed the spots of the Dalmatians at a safe distance from each other on brand's official Instagram account.â¨Agency: Jekyll & Hyde VIEW THE AD Clarins Skincare: Naturally Moist Hands Skincare brand Clarins has thrown out the cliches of the category with a recent Russian ad for its men's range, which sees a fearless thrill-seeker spin, roll and leap across the tops of skyscrapers. The ad has been designed to give viewers a physical reaction, triggering their so-called reptilian brain (or R-complex), by placing them in the action. The timing of the ad is interesting as people under lockdown are feeling a bit bored and under-stimulated, so this could be a much-needed jolt of excitement. However, the ad was actually shot before lockdown hit Russia - but the high octane thrill has proven to be popular with viewers bored of earnest entreaties from brands.Agency: Proximity, Russia VIEW THE SPOT IKEA Russia: Playhouse Instruction Manual If you're going to stay in, you might as well stay in with style. That's why IKEA has elevated the humble living room den with a new content campaign from Russian agency Instinct, part of the BBDO Group. The social campaign depicts a series of elaborate dens, ranging from a wigwam to a full on castle, all made from tables, lamp post, cushions and blankets available from IKEA. With parents struggling to combine full time work with home schooling and entertaining the kids, it's a smart idea that should keep children entertained. And for adults, with or without kids, who doesn't want to snuggle into a fantasy fortress and forget the real world for an hour or four? The campaign comes just as Russia experiences its Covid-19 peak, though government recently announced that it would be easing some restrictions.VIEW THE CASTLE PRINT VIEW THE FORTRESS PRINT VIEW THE TENT PRINT VIEW THE TEEPEE PRINT VIEW THE CAVE PRINT VIEW THE HOUSE PRINT  Leo Burnett Moscow (a part of Publicis Groupe Russia) recently created a campaign 'We are for safety. With both hands' for McDonald's Russia and launched a pre-roll about hand-washing which you can not 'skip'. VIEW THE SPOT  Craving for change is in the air in Russia. Entrepreneurs have always been the game-changers and creators. With its new ad campaign, via Voskhod Agency, Tochka Bank supports and inspires them to go on with their fight against all odds to make the world around them a better place. Equal wages, fair prices, healthy competition are the values worth fighting for. Everyday entrepreneurs choose to fight with their businesses. Creative rebellion - their everyday routine - is the core idea of Tochka's advertising communication. The Bank encourages to be brave, fight, improve and develop. Say it with your business. VIEW THE SPOT Naked Heart Foundation: Born Inclusive Marvelous, Russia has launched this #BornInclusive campaign for the Naked Heart Foundation. VIEW OUTDOOR Cherkashin Meat Factory: Gym-Licious Fitness Voskhod, Ekaterinburg has created this amusing spot to launch Cherkashin Meat Factory's new dietary products.VIEW THE SPOT Trip in the Dark: City Tours The modern society is drowning in visual stimuli of all sorts. At the same time, there are people who have no ability to perceive the world visually. They have lost their sight or were born without it. They are the ones to gift us new knowledge, experience and emotions. Agency: Voskhod, Ekaterinburg.VIEW THE CONCEPT Greenpeace: A Regular Weapon In Russia, lethal weapons are either forbidden or their sale strictly governed. However, there is no law to control the sale of another deadly one we can all access. Widespread and powerful, it causes numerous deaths on a daily basis. 70% of plastic waste is disposable packaging that cannot be recycled or reused, with over 1 million animals dying annually as a result of its ingestion. Humans are not immune either, with harmful plastic microparticles entering our bodies through water and food. To raise awareness of the situation, Greenpeace Russia, has partnered with creative agency, POSSIBLE Moscow, to create an imitation firearm made from single-use plastics.VIEW OUTDOOR World Wildlife Foundation: Birds Records BBDO Moscow together with the World Wildlife Fund (WWF) and local audio streaming platform Yandex. Music have created Birds Records, the first non-profit label that saves birdsong. In North America alone, over the past 50 years, the bird population has declined by over 3 billion, which is almost a third of the total number of individual birds. Scientists have long suspected that the planet's ecosystem is in a critical condition, but no one had thought it was so calamitous.VIEW THE CONCEPT  The "Coach" is a widespread social campaign by PEDIGREE and BBDO Moscow that launched ahead of International Homeless Animals' Day. The idea is to challenge stereotypes about adopting pets and show that a dog could be a real personal coach. Life coaching sessions have captured social networks, but pet owners believe that shelter dogs are true coaches on the way to success, so the brand and agency claim: save thousands on webinars, lectures and books like "45 Easy Steps Towards a Million", just adopt a dog, and it will make you better.VIEW THE STRESS SPOT VIEW THE FRIENDS SPOT Nictech: A Big Drop of Nicotine Nictech Trotyl is a non-tobacco product with the extremely high level of nicotine. The idea stems from a very common Russian aphorism: "One drop of nicotine kills a horse and tears up a hamster to shreds"Agency: Jekyll & Hyde VIEW THE FIRST AD VIEW THE SECOND AD  A new Russian poster campaign for McDonald's highlights a benefit of the fast food brand's globally iconic logo that's not often discussed - its value as a universal landmark to help people navigate. To show the way tourists and locals use McDonald's as a landmark and a reference point to help them get around cities, the designs by Leo Burnett Moscow reconstruct routes to the most popular tourist sights in five cities, turning the posters into simple maps. A key waypoint on each route is a McDonald's restaurant because, of course, no matter what city you're exploring, there is likely a McDonald's nearby. VIEW THE CHINA AD VIEW THE LONDON AD VIEW THE MILAN AD VIEW THE NEW YORK AD VIEW THE PARIS AD  BBDO Group developed a new integrated advertising campaign for the Launch of intellectual crossover Haval F7 in June. The campaign discovers brand's mission in Russia, which means to change the constanse in the industry. Mostly you should overpay for car's options or equipment, which make your driving experience more comfortable and innovative. Haval offers more affordable format. The agencies' team tells about it in widespread federal campaign, which includes TV, digital, OOH, sponsor opportunities and promotional materials for dealerships.VIEW THE SPOT Greenpeace: FaceApp FaceApp raises privacy concerns, Greenpeace Russia has decided to raise awareness about another important issue: the climate emergency. Working together with Isobar Moscow, Greenpeace has posted a series of Instagram carousels that depict how most beautiful places on the planet are going to look like if we do nothing about the climate crisis. In the first post of three, Russian "second capital" St. Petersburg has been flooded with the waters of the Neva river. The initiative has gained attention of many influencers inside and outside Instagram. Many have shared the posts, inviting their followers to join the Greenpeace movement against the climate emergency. VIEW THE CONCEPT VIEW THE AD The Gulag History State Museum: Survivors Gulag (acronym of Main Administration of Camps) is a system of camps in which convicts were serving sentences for domestic and criminal offences and also for political reasons in USSR. This horrible mass repressions started in USSR in the 1930s. It sounds horrifying, because over the 27 years of the Gulag's existence twenty million people have passed through the camps and every tenth never came back from Gulag. Agency: BBDO, Moscow VIEW THE CONCEPT  BBDO Moscow and Renault Russia talking out loud about mental and emotional injuries after a car accident to support drivers. Post-traumatic stress disorder (PTSD) after car accidents appeared to be highly underestimated problem, that hadn't been widely addressed before. This is the terrible oversight. According to the research published at US National Library of Medicine National Institutes of Health, the pooled prevalence of PTSD among RTA survivors was 22.25%. This means that every fifth driver that gets into car accidents suffers from psychological trauma that causes anxiety, panic and fear of driving. VIEW THE SPOT wwf: Detox Hour Earth Hour is a global event, attracting millions of people around the globe to ecological problems. How can we disconnect peoplzse from the web and reconnect them with nature? Introducing Detox Website by WWF. First ever branded web site that works ONLY offline. This year we made official Earth Hour page in Russia visible only when you disconnect the internet. See hidden content, that explains simple steps each can do in 60 minutes to change the situation. Agency: 24ttlVIEW THE CONCEPT UniCredit Bank: A Reverse Side to Expenses UniCredit Bank has a brand new product, Work&Travel business card. The main point is that the card can be used to pay all business costs and expenses and accrue "miles" in return. And all accrued miles can subsequently be exchanged for air tickets. Ultimately, you travel all over the world and your own business expenses pay for it. â¨Our mission was to create a print that would clearly show the main advantage of the business card. Agency: Jekyll&HydeVIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD WHISKAS / Mars Petcare: Curious Destinations 3D Map WHISKAS and BBDO Moscow invite people to celebrate cats' curiosity on Cat Day by launching the "Curious Destinations" campaign. It includes large-scale brand support in all channels - an interactive map and a creative video made with BBDO Moscow, trade activations, OLV and TV commercials, support in social networks, e-commerce and PR activities. Being domestic animals, cats usually stay at home. But WHISKAS reminds the audience that natural curiosity allows cats to overcome any limits. VIEW THE SPOT VIEW THE CONCEPT  Kollegi, Saint Petersburg has illustrated this "Floor Plan's of Homeless" print campaign for Nochlezhka.VIEW THE CHOOSES AD VIEW THE TERRIFYING AD VIEW THE ESCAPE AD  Mastercard Company announced the launch of the PayBag - a collection of technological bags, which will help users to pay for their purchases even faster and to take care of nature at the same time. The Mastercard Contactless payment chip is built into each bag so that payments can be done without pulling the wallet or smartphone out. Agency: GREY, MoscowVIEW THE GOLD AD VIEW THE BLUE AD VIEW THE WHITE AD VIEW THE BLACK AD  Banks are all about money, right? Banking service is all about huge amount of papers and time, right? Every banking problem can be solved according to an established pattern, right? If a banking system works, why to change it? If this is right, then Tochka Bank is "The Wrong Bank." Agency: Voskhod Agency, Russla.VIEW THE SPOT Beware Of Bots The best selling author of 'Burn Your Portfolio,' Michael Janda, launches a new global design course with Skillbox. Beware of Bots, warns people who are at risk of losing their jobs to Artificial Intelligence to retrain as designers. VIEW THE CONCEPT |
Search blogMembersPast guest reviewers
Latest news
Blog categories
Blog archives
RSS feed
advertising news |
 |
Santa is being caught in the supermarket at night.
Russian agency Turkin's print ad for retailer savyolovsky