Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...
Top 6: April 15th 2009
Outdoor

Jeep: Fountain

Top 6: April 15th 2009
BRIEF: BBDO Mexico faced the biggest challenge ever: to strengthen the Jeep brand among our target, showing the essence of the brand, highlighting its unique capacity and performance off-road, with a ridiculously low budget.
SOLUTION: We used 3 affordable billboards, out of town, picking Mexico’s busiest highway, with perfect timing: summer, and integrated them to the highway by resembling official signage just through colors and typography. By having the exits pointing to unexisting roads, we demonstrated Jeep’s off-road power automatically.
Credits

Gold sponsors

The Best Ad Jobs

Retrieving latest jobs

Visit Campaign Brief for Australian creative
advertising news