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Top 6: December 15th 2010
Outdoor
Cadbury: Billboards to BagsTop 6: December 15th 2010
To leverage Cadbury's sponsorship of New Zealand Commonwealth Games athletes DDB Auckland created a campaign that generated a groundswell of excitement around The Games and enabled over 26,800 kiwis to have a genuine connection with the team. First they set up 27 blank billboards in towns around New Zealand and asked the nation to write a message of support for the athletes. Then they took down the billboards, cut them up and turned them into team bags, so that every athlete could carry the hopes of the nation with them while they were competing in Delhi.
Amani Peleti – Event Director RelatedAlso best this week |
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