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Top 6: August 1st 2012
Outdoor

Coopers Dark Ale: #LifeAfterDark

Top 6: August 1st 2012
Coopers, (Australia's largest family owned brewery) has unveiled a first-of-its-kind handcrafted billboard to promote their dark brew, Coopers Dark Ale.

Designed and executed by kwp! Advertising Adelaide, the billboard stays true to Coopers Dark Ale's brand positioning 'life after dark' and appears as an almost blank canvas during day, yet transforms after dark to reveal an eclectic mix of nightlife inspired imagery.

Similar to the way Coopers Dark Ale is handcrafted using the finest ingredients, the Life After Dark billboard has been handcrafted by world-renowned, Chicago based street artist and illustrator, Pose (MSK) at a secret location in Adelaide.

Pose has debuted the use of luminous UV paint to create a collection of images celebrating the creative types that come together once the sun has gone down.

The campaign includes a three part video series that can be viewed on the website, along with a heavy dose of social, digital and magazine media.
Credits Other credits

Media Team: Natalie Morley, Catherine Paglia, Nick Ryder

Production Team: Nic How, Peter Jones (SignStyle)

Artist: Pose (MSK)

Head of Art: Jodie Kunze

Client Team: Glenn Cooper, Claire Filsell, Rachel Cooper-Casserly, Joel Shean, Shana Kenny

Videography: Dan Peters

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