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Mentos: Cube
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Mentos Cube is a surprising gum shaped as a cube. The ad created by NeogamaBBH Sao Paulo shows what happens inside one of THESE cubes: it’s a surprising world where a different scene takes place at each one of the sides. All scenes are fun, fresh and cool just like the product itself. The copy explains the idea: “Mentos Cube. More sides, more fun.”
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