Print ad: Channel 1: Welcome to Channel 1

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Comcast’s On Demand Video service becomes Channel 1 with a new brand identity from Goodby Silverstein & Partners. Dubbed “the greatest channel in the history of the universe”, Channel 1 breaks new work this week. The campaign positions Comcast On Demand as a destination rather than a service, looking and acting like a new channel (Comcast On Demand is found at Channel 1), albeit a channel that can do things no other channel can. The package includes everything from television spots, interactive, station IDs, Channel 1 News updates, a new logo and onscreen graphics.