Joe Baratelli

Joe Baratelli is Chief Creative Officer at RPA, one of the largest independent full-service advertising agencies in the U.S. Joe's People First approach champions creative storytelling across all channels to drive action. Joe has helped national brands build their businesses with memorable marketing. Iconic, long-lasting multimedia campaigns for Honda Automobiles, Farmers Insurance, Apartments.com, La-Z-Boy, and amp convenience stores. Other clients include Cedars-Sinai Medical Center, Pocky snacks, Spectrum Business, and LoopNet. Joe has shaped award-winning campaigns in the public service category, including the Pediatric Brain Tumor Foundation, Los Angeles LGBT Center, and UNICEF. For over 35 years, Joe's work has resulted in positive growth for RPA's clients, who have received awards from the Clios, Cannes Lions, The One Show, Art Directors Club, Communication Arts, and the Effies, to name a few.