Strongbow Apple Ciders: CNY ReFreshed

Strongbow Apple Ciders has launched its Chinese New Year campaign, created by Bonsey Jaden Malaysia, that features a playlist of refreshing sounds of the brand's much-loved apple ciders. For the first time, Strongbow is leveraging on the power of autonomous sensory meridian response (ASMR) technology to invigorate the festivity. The campaign - aims to illustrate the magic of sounds, made from a bottle or can of Strongbow Apple Ciders. The narrative of the campaign lies in every title of the five tunes in the playlist; each named after relatable festive scenarios -created to refresh awkward conversations during the Chinese New Year celebrations. With subtle brand mentions, the playlist leads the consumer through various conversations during the festive gatherings and provide a 'sensorial' solution to creatively engage with friends and family.