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Pepperjack: The Scent of Summer

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Australian red wine Pepperjack has launched a mouth-watering campaign via Geometry highlighting the wine's quintessential pairing - an Aussie barbeque. Over the next week, 1.4 million commuters at major Melbourne train station, Southern Cross, will witness a Pepperjack 'digital station domination', the highlight being two Innovate Panels, where passers-by can push to release a mouth-watering barbeque scent. The campaign supports Pepperjack's national in-store promotion where consumers can collect up to $100 to spend at Barbeques Galore when purchasing from the Pepperjack range. Pepperjack Shiraz has enjoyed the top spot as Australia's number one red wine for six years running and this campaign demonstrates a creative and disruptive approach, highlighting the wine as the perfect accompaniment for steak.
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Media Agency: Mindshare

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