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Toyota RAV4 Hybrid: Toni


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Toyota returns to the 2019 Super Bowl with a spotlight on two game-changers - the all-new 2019 RAV4 HV (RAV4 Hybrid) and powerhouse female football player Antoinette "Toni" Harris. The Super Bowl spot, which will appear toward the end of the second quarter, features the 2019 RAV4 HV (XSE HV grade, specifically), a hybrid that will defy expectations and redefine what it means to be a hybrid. Agency: Burrell Communications / Saatchi & Saatchi / Zenith Media

Performance-wise, the 2019 RAV4 HV is truly the no-compromise crossover sport utility vehicle thanks to its enhanced power and acceleration. Directed by legendary Super Bowl director Joe Pytka and narrated by sportscaster Jim Nantz, the spot features 22-year-old Detroit native Toni Harris, the first female football player to play a non-specialist position. She is also the first and only female player to be offered a full scholarship as a non-specialist on defense. As a sophomore defensive back (free safety) at East Los Angeles College, Toni has received four scholarship offers from universities excited to help her continue her journey on and off the field.
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