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Top 6: February 13th 2019

Horlicks: Bottle of Love

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Top 6: February 13th 2019
With the exam season around the corner, children need more than just nutrition to tackle stress and better prepare. An additional need for emotional support is high as students constantly battle immense pressure, more so when living away from their homes. Answering this silent call, Horlicks unveiled the campaign – "Fearless Kota" last year via FCB, India. The campaign successfully spread the message on the missing emotional nutrition in a student’s life and reunited mothers with their children, encouraging students to take on their exams fearlessly. Adding even more depth to the “emotional nutrition” narrative, Horlicks is back again with a brand-new campaign “Bottle of Love” which now reconnects mothers to their children across the country. With the new campaign, Horlicks empowers mothers to break down locational barriers and share a bottle filled with love, helping kids to better prepare for their exams. After last year’s success in Kota, Horlicks continues to deliver emotional nutrition to kids by taking the initiative nationwide, giving kids the support they need to greet each challenge with a confident smile. The new campaign enables parents to share a bottle of love by registering on When on the website fill in the details for your request, after which an empty bottle will be sent to you, to fill with things you want to send. We will then deliver this very special bottle to your children and let love work its magic!
Credits Other credits

Accourt Management : Debarpita Banerjee, Shreekant Srinivasan, Vishakha Khatri

Planning : John Thangaraj, Gurleen Pal

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