TV ad: BON & VIV Spiked Seltzer: The Pitch

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Anheuser Busch's new brand BON & VIV Spiked Seltzer made a splash during Super Bowl 53 with an underwater sendup of ABC's Shark Tank. In the spot, founding mermaids Bonnie and Vivian pitch their botanical flavour, 0g of sugar Spiked Seltzer to 'shark' investors. Cut+Run's editor Robert Ryang teamed up with Stink Films' directing team Traktor and agency Bullish to create this aquatic sales pitch.