TV ad: Kia Motors: Just a Small Georgia Town

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“We are not famous,” a young boy states in the opening frame of Kia Motors’ 2019 Super Bowl commercial. “There are no stars in a sidewalk for us. No statues in our honour. We’re just a small Georgia town of complete unknowns.” For Kia’s 10th consecutive appearance in the Big Game, the auto brand known for its challenger spirit took an unconventional approach. This year, Kia didn’t use a celebrity for its Super Bowl spot. This year, Kia began a movement to honour The Great Unknowns: The hard-working people of America. Starting with the proud workers of Kia’s West Point, Georgia plant who build the new 2020 Telluride SUV.

Category Automotive
Client Kia Motors
Agency David&Goliath, Los Angeles
Production Serial Pictures
Country United States of America
Uploaded 6 February, 2019

Credits

Director
John Hillcoat
Executive Creative Director
Marc Schwarzberg
Creative Chairman
David Angelo
Chief Creative Officer
Bobby Pearce
Executive Creative Director
Mark Koelfgen
Senior Copywriter
Guilherme Grossi
Creative Director
Stephanie Kohnen
Senior Art Director
Gabriel Nogueira da Gama
Senior Creative
Nina Pena
Group Creative Director
Frauke Tiemann
Group Creative Director
john o'hea
Group Creative Director
Steve clarke
Group Creative Director
Basil Cowieson
Group Creative Director
james cohen
Assoc Creative Director
chris mead
Producer
Tracy Broaddus
Copywriter
Matthew Dickman
Copywriter
Mark Monteiro
Copywriter
Caleb Nyberg
Executive Producer
Curt O'Brien
Executive Producer
Violaine Etienne
DoP
Philippe Le Sourd

Other credits

Account Executive: Nicole Pressman

President: Yumi Prentice

Junior Project Manager: Amanda Bercovitch

Junior Producer: Natalia Celis

Senior Project Manager: Paul Stephens

Communications Planning Director: Jeff Cannata

Account Director: Jay Mattingly

Managing Director of Broadcast Production: Paul Albanese

Founder: David Angelo

Account Coordinator: Salim Collins

Senior Business Affairs Manager: Natasha Royzina

Social Media: Natalie Gomez

Head of Strategy: Renee Welch

Executive Art Producer: Cara Nieto

Junior Art Director: Peter Watson, Tucker Stosic

Account Supervisor: Kylie Lemasters

Project Director: Genie Lara

Strategy Director: Ashleigh Edwards

Managing Director: Jeff Moohr

Head of Production: Jennifer Gee

Edit Company: EXILE

Editor: Kirk Baxter, Conor O’Neill

Edit Assistant: Brett Holman, Rex Lowry

Producer: Brittany Carson

Executive Producer: Carol Lynn Weaver

Head of Production: Jennifer Locke

Post Production Company: A52

VFX Supervisor: Urs Furrer

Producer: Stacy Kessler

Executive Producer: Patrick Nugent

Sound Company: Barking Owl

Sound Engineer: Morgan Johnson

Producer: Ashley Benton

Sound Recording: Eric Potter

Partner: Kelly Bayett

Kia Motors: Just a Small Georgia Town

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Kia Motors: Just a Small Georgia Town

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