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Iliadin: The Truest CEO

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Italy is a country with a truth problem: populism, corruption, false promises. Even phone providers are seen as liars. So, if you are a new phone operator -claiming to be 100% truthful with no hidden costs or other bad surprises- how can you prove it to Italians? With a brave idea. That's why we got to Benedetto Levi, the real CEO of iliad, and connected him to a real Polygraph, making him answer real customers’ questions. All live on Facebook. The result? 2 millions sim cards sold. And Italians finally have someone to trust. Agency: DDB Group, Italy
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Editor: Marcello Sani

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