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Top 6: February 20th 2019
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The One Love Foundation: #LoveBetterTop 6: February 20th 2019
Ahead of Valentine's Day on Thursday, The One Love Foundation and TBWAChiatDay NY have teamed up to launch the second instalment of #LoveBetter, an important campaign designed to encourage conversation on the differences between healthy and unhealthy relationships. This year’s campaign transforms the king of all Valentine’s treats – the box of chocolates – into a provocative educational experience on how to #LoveBetter. This special-edition box of chocolates, conceived, designed and developed by TBWAChiatDay alongside a team master chocolatiers, contains eight custom confections created to spark conversations about positive and negative relationship experiences, all made from scratch. The pieces represent four healthy and four unhealthy relationship behaviours: Respect, Honesty, Equality, Independence, Sabotage, Obsession, Isolation and Manipulation. The box is accompanied by a piece-by-piece insert to explain more about each behaviour and its effects.
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