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Top 6: July 24th 2019

Fevicol: Ghost Stories

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Top 6: July 24th 2019
Fevicol has been India's leading adhesive brand for decades now. However, in recent years, competitors have been luring customers in certain rural
markets with cheaper, low-quality alternatives.
Our task was to win back customers in these markets through a targeted radio campaign.

Cultural context: The voice-over delivery pays homage to narrators in classic 1970s Bollywood horror films.

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