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BizReach: Shibuya Crossing Takeover

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NION recently hijacked Tokyo's most iconic Shibuya Scramble Crossing with the French photographer, Sophie Calle's video art work, Voir la mer, which is about people from is about people from Istanbul whom had never seen the ocean arriving at the ocean and literally seeing it for the first time in their lives, even though living only 15 minutes away. We hijacked four screen for one hour from midnight to 1am everyday for one week earlier this month. This project was sponsored by BizReach, a HR services company which is also known as Japanese LinkedIn, and got lots of media attention of course not only it’d been viral on social media here but also for its very unusual collaboration of the HR company investing in art business here. A film that captured the opening night of screening with Sophie Calle herself discussing the art piece is now out

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