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Top 6: February 27th 2019
TV

Paddy Power: Loyalty

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Top 6: February 27th 2019
Rhodri Giggs has been unveiled as the face of Paddy Power’s new 'loyalty' campaign. In the tongue-in-cheek advert Rhodri pokes fun at himself, his brother Ryan, and their now infamous fall-out. The advert was directed by Peter Cattaneo at Academy Films, best known for Oscar-nominated Full Monty and edited by The Assembly Room's Nik Hindson. The campaign promotes Paddy's Rewards Club, the bookmakers' anti-loyalty scheme. It includes a scene where Rhodri groans as his beloved Wales lose a football match, before beaming at the camera as the commentator says 'questions will be asked of the manager'.
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Edit Company: The Assembly Rooms

Editor: Nik Hindson

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