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Top 6: February 27th 2019

ANZ / Mardi Gras: Oxford Streets

Top 6: February 27th 2019
This year, ANZ is spreading its support for LGBTIQ+ inclusion beyond inner-city Sydney by transforming Oxford Street signs across the country into fabulous Mardi Gras sculptures as part of a campaign created by TBWAMelbourne and Revolver/Will O'Rourke.

With 84% of LGBTIQ+ individuals believing there are still parts of Australia where they feel unsafe*, the Festival's celebration of diversity and commitment to social equality can feel a long way away for those living away from the famous Oxford Street parade-route. Realising there are Oxford Streets all over Australia (123 to be exact), ANZ and TBWAMelbourne together with Revolver/Will O'Rourke have transformed Oxford Street signs countrywide into unique representations of LGBTIQ+ culture, from rainbows and love hearts to sailor flamingos and fiercely proud unicorns. Popping up on Oxford Streets from Bunbury to Berry Springs, the campaign culminates in a massive 123-sign, 6-metre tall, 4-tonne 'Signs of Love' sculpture unveiled today at Sydney's iconic Bondi Beach (and fave Mardi Gras hot spot) to draw attention to ANZ's push for an #equalfuture for LGBTIQ+ individuals across Australia.
Credits Other credits

PR: Thrive PR

Media Partner: Google Australia

Media: PHD Media

Designer: Gavin O'Brien

Regional Group Head: Ricci Meldrum

Business Director: Emma Fox

Project Manager: Angelique Doulgeris

Executive Planning Partner: Jeff Malone

Group Planning Director: Paul Arena

Print Producer: Rachel Foley

Editor: Brian Patto

Editor: Callum Croft

Editor: Chris Gillingham

Artist: The Glue Society

Managing Director: Michael Ritchie

Production Designer: Sam Hobbs

Construction Manager: Cameron Stanton

Colourist: Martin Greer

Photographer: Rod Schaffer

Retoucher: Aaron Foster

Chief Marketing Officer: Sweta Mehra

Head of Marketing: Carolyn Bendall

Pride Network: Darren Sibson

Expertise Lead: Marnie Benfold

Brand Preference Expert: Alice McCormack

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