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Advocate Aurora Health: 'Tech' (Advocate Aurora Health)
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The Colonie editor Tom Pastorelle recently partnered with Merge on a broadcast and web campaign for Advocate Aurora Health, one of the largest not-for-profit integrated health systems in the country. The Chicago-based company’s editorial, motion design, animation and finishing services were tapped for a trio of spots by the marketing and advertising agency, which executed a large media buy for the campaign that included local airing during this year’s Super Bowl.
All of the commercials are set to the melody of ‘C’mon, Get Happy,’ the nostalgic theme song from the ‘70’s TV Show, ‘The Partridge Family.’ The lyrics are switched to ‘C’mon, Get Healthy,’ with variations on the verses and tempo underscoring each spot’s message and establishes its tone. ‘Anthem,’ an emotional :60, touches on seminal moments in a couple’s life. The lively feel of the :30’s, ‘Cardio’ and ‘Tech’ are a departure from ‘Anthem’s’ touching story. Pastorelle wove together a variety of cheery, light-hearted scenes featuring diverse groups of people engaging in healthy everyday activities while singing along with upbeat versions of “C’mon, Get Healthy.”
Assistant Editor: Lindsey Fisher |
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