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AlphaTauri: People of the New Sun
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This fashion film for AlphaTauri, created by Exposure, London, embarks on a journey defined by impressive innovation and urban adventure. Featuring a cast of young, motivated 'sunseekers', 'People of the New Sun' is a film set in an alternative reality in which we witness the rising of a new sun, and how a movement of pioneers chase those first rays to be empowered by its energy. It's this energy that director Barnabas Wilhelm brings to every shot. Barnabas takes us on a highly visual journey, in a world that feels similar to our own yet surreal, as these almost Sci-Fi-esque characters march on in their mission to join the AlphaTauri movement. Energetically charged, the almost visceral experience of the film draws the audience in to also feel a part of the 'People of the New Sun'. Shot in the beautiful city of Cape Town, the film is perfectly framed by interesting locations and backdrops, heightened by the aesthetic of the breath-taking final location, the Taal Monument.
Production Assistants: Ryan Morgan & Juliette Peterson |
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