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NZ Transport Agency: Belted Survivors – Dion Perry
Every year, around 90 New Zealanders die in crashes while not wearing their seatbelt. 30% could have survived had they belted up. They’d have been injured, but alive. Young rural males make up the majority of these fatalities. In their minds, seatbelts are for kids or pussies; to them, it’s an unnecessary accessory. To show them a seatbelt was a tool worth using, we flipped a sign of weakness into a symbol of survival. By turning the marks left behind by seatbelts in a crash, into a badge of honour. One that was proudly worn by the real people who survived because of it.
- Category Public interest
- URL https://beltedsurvivors.nz/
- Client NZ Transport Agency
- Agency Clemenger UnLtd
- Production Our Production Team
- Country New Zealand
- Uploaded 28 February, 2019
- Executive Creative Director
Brigid Alkema - Creative Director
Emily Beautrais - Creative
Frances Cooke - Head of Content Production
Christina Hazard - Producer
Josh Rollo - Art Director
Steve Hansen - Copywriter
JP Twaalfhoven - Agency Producer
Christina Hazard - Business Director
Mia Freeman - Head of Digital
Tim Freeman - Sound
Paul Stent - Strategist
Bethany Omeri - Editor
Ollie Stent - Digital Director
Nui Patuaka - Photographer
Jono Rotman - Retoucher
Becci Manson - Photographer Producer
Rebecca Vaughan - Managing Partner
Linda Major - Creative Technologist
Brett Taylor - Print Producer
Carne Godfrey - Digital Designer
Emma Martin - Digital Designer
mat mason
Principal Advisor Advertising: Rachel Prince
Principal Scientist: Paul Graham
Senior Advertising Advisor: Nikki Gates
Make-up SFX: Don Brooker, PROFX New Zealand
Make-up SFX: Sean Foot, PROFX New Zealand
Media Agency: OMD
Strategic Planner: Jake Firman
Business Director: Mikaila Hutchison
Account Manager: Roxanne Merritt
