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Top 6: March 6th 2019
Experiential
Sweden's Paralympic Committee / Toyota: The VR Para ExperienceTop 6: March 6th 2019
How can a football player score - without being able to see the goal? In collaboration with eye specialist Sabina Andersson Geimer, Toyota Sweden and the Swedish Paralympic Committee have developed the world's first Virtual Reality football game, which simulates different visual impairments. The aim of the VR-experience is to spread knowledge about visual impairments, and spark engagement for para-sports. In the game, which is the first of its kind, the player aims and shoots at a real football goal, while the experience of having visual impairment is simulated through a Virtual Reality experience.
Agency: The&Partnership Nordics
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