ANZ: Turn the Party

With 84% of LGBTIQ+ individuals believing there are still parts of Australia where they feel unsafe*, the Festival’s celebration of diversity and commitment to social equality can feel a long way away for those living away from the famous Oxford Street parade-route.

Realising there are Oxford Streets all over Australia (123 to be exact), ANZ and TBWAMelbourne together with Revolver/Will O’Rourke have transformed Oxford Street signs countrywide into unique representations of LGBTIQ+ culture, from rainbows and love hearts to sailor flamingos and fiercely proud unicorns.

The campaign also sees ANZ working with Google to display the street signs on Google Street View so people around the world can view the images of the installations.