PUMA: PUMA Classic

Leading German sportswear brand PUMA is reinventing its classic sportswear range for the Chinese market with a new cinematic advertisement featuring Chinese dancer-turned-actor-singer heart-throb, Yang Yang. Working together with VMLY&R, the new advertisement, which launched in China in January, aims to highlight the brand's iconic street-style, embodied by Yang Yang, as the leader of a growing movement of empowered individuals, each with their own unique urban-style.