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Prega News Pregnancy Detection Card: Your Second Home

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Prega News Pregnancy Detection Card, manufactured and marketed by Mankind Pharmaceuticals is the category leader. For years, it has been bringing 'good news' to the mom-to-be. Agency: ADK Fortune
Pregnancy is a humanizing experience. Not just for the mother, but for every member of your family. And sometimes, there are more to your family than those related to you by blood. The third installment of its iconic #YourSecondHome campaign is a timely reminder to extend the care to your domestic help. Pregnancy is a difficult time for women. Simple physical activities such as squatting and bending gets difficult. A woman’s ability to do physical chores is severely affected during this period. Our domestic helps continue to put our needs before theirs throughout their pregnancy. Highlighting this, Prega News urges its audience to sympathize with them, and urges you to turn your house, into their second home.
Credits Other credits

Brand & Marketing Team: Joy Chatterjee, Gunjan Virmani

Managing Partner: Subroto Pradhan

Account Management: Shruti Negi, Itee Gupta

RBF Productions Team

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