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Axe: Your Hotter When You're Chill, 3
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The Unilever brand Axe introduces its new product range, Axe Ice Chill, with a cooling effect technology that lowers the body temperature by six degrees (-11 ºF). Building upon on men's antsy flirting moments, the campaign translates the physical benefit of the product into an emotional one. And instead of pushing guys to "go the extra mile", the spot's more realistic message aims to encourage men to become their chilliest self. The films were created by Ponce, the MullenLowe office in Buenos Aires, and directed by Gary Freedman through Independent Films, in London.
Planner: Azul Agulla / Celina Bartolome Related |
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