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Global Women: Flexitime For Childcare


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Workplaces are being called on to take a hard look at unconscious gender bias and make simple, thoughtful, positive changes as International Women’s Day on Friday 8th March rallies global businesses to strive towards #balanceforbetter. Champions for Change, a group of 53 influential CEOs and Chairs, are taking the lead on driving diversity and inclusion in Kiwi workplaces by spearheading an advertising campaign in collaboration with Saatchi & Saatchi New Zealand and production company Eight. The ‘It’s Not That Hard’ campaign is a collection of short tongue-in-cheek videos, radio ads, print ads and workplace collateral intended to encourage people to question whether they do in fact have a bias, and then demonstrate that overcoming it is as easy as removing gender from the equation.
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Media Agency: Starcom

Audio Post Company: Franklin Rd

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