TV ad: Olay: Victoria Song found Alu

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OLAY invited supporting celebrities and 18 key opinion leaders to share their own number and inspiring stories as well as to generate momentum on social media. To start the campaign, OLAY began by changing the “ages” of the celebrities supporting the campaign, on Baidu Encyclopedia (China’s equivalent of Wikipedia) and replaced them with a number that represents her fearless story or achievement. People may have seen it as a mistake, only to discover that this is part of the campaign to encourage women not to be defined by age.