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Coco de Mer / Desert Flower Foundation: Save a Desert Flower


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Every 7 seconds a girl in the world is cut. Coco de Mer is working with Desert Flower Foundation and its founder Waris Dirie to put an end to female genital mutilation (FGM), collaborating on a film, shot by Rankin, that shows the importance of speaking up against FGM and the dramatic impact it has on women all over the world. Coco de Mer hopes that this film resonates with people and communities globally, provoking discussions to help end this inhumane practice. The King Protea flower takes centre stage in the film, symbolising change and transformation across cultures. It also has strong cultural ties with Waris’ country of birth, Somalia, an area where the cruel ritual is rife. Coco de Mer and the Desert Flower Foundation have a vital common interest, fighting for gender equality and as this film insists, this is not about women, it is about structural gender inequality.
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