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CCR: Bad Ideas

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Latin American highway concession operator CCR teamed up with agency Heads and global creative studio LOBO to bring fresh color to this new driving safety PSA with light-hearted animations, casting "bad ideas" behind the wheel as mischievous monsters with their own unique personalities, directed by Alton. From driving drunk and multitasking with texts to declining using a seatbelt, risky business increases traffic accidents and puts the driver and those around them in danger.
Credits Other credits

Account Managers: Fernanda Germek, Márcia Guimarães

Concepts: Pedro Jones, Wilson Panassi, Fernanda Oliver, Marcio Guerra, Bogus, Christo Silveira, Julia Goes

Animatic: Fernand Oliver, Antonio Soares

Storyboard: Raoni, Pedro Jones

CG Director: Danilo Enoqui

3D Modeling: Rayza Alvarez, Jean Oliveira, Mauricio Sampaio, Felipe Bassi, Victor Hugo Souza

Colorscript: Bruno Gondim Luna

Look Dev: Gabriel Razio, Milton Dias, Bruno Saber, Peretto, Victor Hugo Souza, Gabriel D'orazio

Fur / Yeti: Sergio Filho

Textures: Naiara Lima

3D Render: Luiz Benassi, Rafael Braga, Igor Colaiacovo

Composition: Diogo Girondi

Color Artist: Luciano Giumaraes

3D Animation: Leo Candaval (Producer), Marcio Nicolosi (Supervisor), Fernando Donizetti, Michel Denis, Jonathan Bento, Jorge Zagatto, Zé Alexandre, Jerome Saravas, Vitor Poli, Guilherme Paiva, Jonathan Edwards

Matte Painting: Sergio Faria

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