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Top 6: March 20th 2019
TV

Mercedes-Benz: Bertha Benz - The Journey That Changed Everything

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Top 6: March 20th 2019
Mercedes-Benz' latest global brand film celebrates the confidence and vision of Bertha Benz - Carl Benz' business partner and wife - who was instrumental in Mercedes-Benz' foundation. Released in honour of International Women's Day (8 March), the film tells the story of the world's first long distance drive in a car from Mannheim to Pforzheim, Germany in 1888. The story of Bertha Benz is the latest in an ongoing transformation of Mercedes-Benz’ communications with Berlin agency antoni. Early one morning, Bertha took her two sons out for the twelve hour, 106 km / 65 mile trip. She understood the potential of her husband’s invention, and was determined to prove it worked at a time when people were skeptical of this new technology. Shot like a classic Western with modern stylisation, the film conveys the fear and confusion of the people who witnessed Bertha’s incredible journey, and dramatises one of her stops along the way. Mechanics didn’t exist, so she went to the pharmacy to find fuel, used her hat pin to clear fuel lines, and her garter for insulation. Through her dedication, she paved the way for the invention of the Benz Patent Motor Car.
Credits Other credits

Managing Director: Sven Dörrenbächer, Matthias Schmidt, Jörg Schultheis

Creative Director Digital: Juliane Krause-Akelbein

Strategist: Alicia Gaworska

Client Service Director: Steffen Schumann

Account Director: Rebecca Otte-Sander

Account Manager: Yvonne Mielke

Motion Design: Antonio Afonso

Managing Director: Christiane Dressler

Post-production Supervisor: Christian Wegehinkel

Service Production: Icon Films

EDITING COMPANY: Trim Editing | Slaughterhouse Berlin

Editor: Thomas Grove Carter

Colorist: Benedikt Hugendubel

Assistant Colorist: Romola Davies

SOUND STUDIO: Slaughterhouse Berlin

Producer Sound: Raife Burchell | Dirty Soup

Sound Designer/Mixer: Florian Kruse

Music: Steve Slides & Steffen Thum

Music Coordinator: Raife Burchell | Dirty Soup

POST PRODUCTION: The Mill London

Producer: Justin Stiebel

VFX Supervisor: Dan Williams

2D Lead: Carl Norton

Matte Painting: Can Y. Sanalan

MEDIA AGENCY: AMQ

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