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Lloyds Bank: The M-Word

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A new campaign for Lloyds Bank, created by adam&eveDDB, encourages families to have the important conversations about money that they may be avoiding. 'The M-word' campaign was created in response to research from Lloyds Bank that showed money is a bigger taboo in British families than politics, sex or religion. But with the different generations more dependent on each other than ever before to get on in life, the need to tackle important conversations about money has never been greater.
Credits Other credits

Account Executive: Jack Bannenberg

Group Executive Creative Director: Ben Tollett

Senior Manager: Vicky Handley

Account Director: Fay Taylor

Print Creative: Michael Burke and Tim Brookes

Brand Marketing Manager: Marketing Manager

Designer / Typographer: Emma Vincent-Pagden

Planning Partner: Ben Worden

Global Chief Strategy Officer: David Golding

Senior Planner: Roisin Mulroney

Account Managers: Betsy Bluer

Managing Partner: Charlotte Wolfenden

Media Agency: Mediacom

Media Planner: arah Borland, Thomas Johnson, Lara Pecora

CEO: Mat Goff (Joint)

Media Strategist: Stuart Bowden and Matt Delaney

Buyer: Justin Barns, Madeleine Barnes, Martyn Searles, Harry Philips, Amy Corrigan-Harker, Hannah Coles

Print Producer: Candy Field and Jenny Wickens

Print Production: Art Production

Post Production Company: Absolute Post

Colourist: Matt Turner

Editor: Elena De Palma

Editing House: Whitehouse Post

Post producer: Kate Desmond

Music Supervision: Siren

Composer: Rolfe Robin Kent

Audio Post Production: Factory

Soundtrack: ‘Bravo Mr Trilby’

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