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Chevrolet: The Day Chevrolet Supported Another Vehicle

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Latin American cities are being impacted by the highest traffic congestion. On International Car Free Day, Chevrolet and Commonwealth//McCann Santiago aimed to raise awareness around the responsible use of cars with 'The day Chevrolet supported another vehicle'. Chevrolet, as the main sponsor of two of the most important soccer teams of Chile and Ecuador Universidad de Chile and Liga Deportiva Universitaria de Quito switched its sponsorship logos on the teams' shirts to that of a bicycle, eoncouraging spectators to consider it as a means of transportation.
Credits Other credits

Account Team: Florencio Colombo / Alexandra Ortiz

Planner: Ignacio Pérez

Post-Producción: McCann Content

Client: Macarena Bravo, Daniel Tarragó, Isabel Hrepich / Oswaldo León / Gabriela Vintimilla / Cristina Ordóñez

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