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Top 6: December 12th 2007
Outdoor
Fido: Fido1Top 6: December 12th 2007
Fido brought a Canadian-first to buildings around Toronto’s downtown core today - projected billboards that interact with one another. To celebrate the holiday season and promote wireless video calling on Fido’s 3G High Speed Experience, the billboards feature a man and a woman each projected onto separate buildings or side-by-side on a single building. Initially, both are static, seemingly like other digital billboards across the city. Then, suddenly, the young couple begins to interact with one another: throwing snowballs, making faces on their phone’s screen and even playing with their pet puppy.
The billboards, created in partnership with BOS Toronto, will be projected up on different buildings throughout Toronto’s downtown core from December 6th to December 29th. They are being projected by BC-based Media Merchants using high-power light projectors. To view or download a video of the billboards, visit: http://www.glossyinc.com/fido/billboards.html
Client: Sébastien Moise, Marketing Manager, Fido Also best this week |
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